Wild Spirit, a new fragrance line launched online at wildspiritfragrances.com in June and in Walmart in mid July, is a fragrance brand with real ingredients at real prices that celebrates individuality. Wild Spirit products are vegan, contain natural essential oils and are free from parabens, sulphates and dyes. Wild Spirit is cruelty free and proudly formulated in the USA.
Wild Spirit Fragrances
Wild Spirit, inspired by sister brand Raw Spirit, was created by New York-based co-founders, fragrance designer and CEO Joyce Laniganand and renowned fashion photographer Russell James.
The fragrance collection consists of four scents, “Spring Jasmine”, “Driftwood”, “Chill” and “First Snow,” each embodying distinct personalities designed to resonate and connect with a specific consumer. Each seasonal name possesses a double-connotation. Some might say the Spring Jasmine girl resembles the season of Spring, perky, energetic and upbeat.
The First Snow girl is resilient and cool like the season of winter. But that’s not to say that one doesn’t prefer a little bit of chill in the hot days of summer!
Each bottle features unique female influencers of diverse ethnicities. Shot by Russell James in natural backdrops, each fragrance shines a light on the Wild Spirit of individual personalities.
The influencers featured are IMG models
Ashley Moore (@ashley_moore)
Victoria Germyn (@victoriagermyn)
Laura James (@jameslaura)
and
Eva Adams (@mevadams).
The press release tells us, “The consumer is seen as demographic ages ranging from 16-45, because age isn’t our focus, but her personality and outlook on life. The scents were designed to be combined, layer, mix and match to create your own unique scent that embodies personality, mood, occasion and aspirations.”
“As a fragrance designer and a consumer, I realized that there was a white space for affordable luxury fragrances. We want to encourage the wearer to experiment with scent and to embrace their own unique self, allow their ‘wild spirit’ to shine through,” says Joyce Lanigan.
Laura Buntain, senior buyer tells us, “Walmart is a destination for Beauty, and we know their more than 140 million shoppers a week are going to love WILD SPIRIT. We are in constant pursuit of the best assortment of our items for our beauty customers, and today more than ever, that includes naturally-inspired, clean products that are both on-trend and affordable.”
“We are beyond thrilled to bring our customers this line of eco-conscious, luxurious fragrances at an incredible value.”
Scent details are:
“Spring Jasmine” – Put a spring in your step. Sassy, Cheeky & Cute. Inspired by a petally, white floral creation highlighted by a dominant creamy jasmine signature and enhanced with specialty tea notes.
“Driftwood” – Fresh & Airy. Alluring, Trend-setting & Original. Fallen trees, sundrenched and salted, on a white sand beach surrounded by lush vegetation and tropical florals.
“Chill” – Delicious and Tranquil. Spontaneous, Free-Spirit & Bohemian. Inspired by the warm, creamy woods that are contrasted with fresh, airy accents to reflect the radiance of a golden beach sunset on a crisp day.
“First Snow” – Crisp & Cool. Empowered & Fierce. Inspired by a unique contrast of crisp aromatic notes and black pepper combined with a rick smoldering woody effect, highlighted with signature Bushman Candle.
“We aim to be straightforward, authentic and relatable and a little cheeky. We don’t talk at our girl but instead we are in an ongoing conversation with her. We want to engage, interact and advise by creating a trusted bond and relationship instead of coming off preachy or pushy.” adds Creator, Joyce Lanigan.
