Archives for August 2018

August 30, 2018

Glaccee, Combining Ancient Healing Traditions with a Modern Mind Set

by Lisa Gal

For thousands of years crystals have been used for their healing powers. They are known in alternate healing as vessels able to store and transform negative energy into positive. GLACCE incorporates their stylish glass bottles with the healing crystals. When water is added to the crystals it revitalizes their energy creating the crystal elixir. Use this elixir to stay focused, helping you create productive energy. We are thrilled to include a bottle in each of our Hollywood Swag Bags being gifted to the nominees, guests and talent staying at the Four Seasons Hotel this red carpet weekend.

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August 30, 2018

Finns Bali, Bringing a New Era of Beach Club Chic to the Island

by Lisa Gal

Finns Beach Club is certain to be a destination of choice, given its convenient location, only 10 minutes from Seminyak and stunning ocean and sunset views. Finns Beach Club is located on 170 meters of absolute beachfront at Berawa Beach, Canggu. Environmentally friendly in its design, incorporating renewable resources such as bamboo, and natural stones, the venue has a stylish yet relaxed vibe. Visitors to Finns can laze away the day in the sun from the comfort of single and double day beds on a white sand beach or swim in a stunning 30 metre infinity edge pool with swim up pool bar (and underwater speakers). … Finns Beach Club provides an experience like no other in Bali. All who visit this piece of paradise are in awe of it’s beauty, they leave relaxed, sun kissed and dreaming of when they will return. The nominees and talent staying at The Four Seasons Hotel this red carpet weekend will surely be thrilled when then receive a travel voucher in their Hollywood Swag Bag. They will be offering Finns- Beach Club Passes, Food & Beverage, Day Bed Free Wifi in VIP Area Bounce Trampoline Entry, Strike Ten Pin Bowling, and Splash Water Park entry. https://www.finnsbeachclub.com/

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August 29, 2018

SmartSeat Lifts & Tightens, Retrains Muscle Memory, Activates The Core Abdominals

SmartSeat, Posture Corrector Seat, retrains your muscle memory so you sit correctly improving posture and improving your core. SmartSeat even helps to prevent spider veins by improving circulation. The SmartSeat helps relieve lower back and sciatica pain.

 

Image from physicalmindinstitute.com

Image from physicalmindinstitute.com

 

OK, so this is too good to be true? No it isn’t. Really, it isn’t. It’s an amazing new innovative launch from Physical Mind™ Institute.

First, from the website, let me quote some info about PhysicalMind Institute. “PhysicalMind Institute was established in 1991 as pioneers of the Pilates Certification industry as The Method Pilates and have spent over 25 years dedicated to education and innovation in an always evolving industry.” Sounds quite credible to me! You can find out more HERE.

About SmartSeat: “This posture corrector will make sitting with legs un-crossed feel good.”

Learning about this was very timely, as my Dance Instructor, Fran Golombiewski, recently mentioned that leg crossing can cause bad posture and have bad effects on the back, hip and pelvis. A chiropractor once told me that  sitting for long periods of time with legs crossed can worsen varicose veins.

Here is what the team at PhysicalMind Institute has to say:

How we sit, with crossed legs and the pelvis tucked, is why 80% of us will experience back and hip pain. Sitting this way compresses the spine and lumbar discs, inhibits abdominal muscle support, and unbalances the pelvis and may restrict circulation causing spider veins.

“Sitting is the New Smoking,” the folks at the PhysicalMind Institute say. Dr. James Levine agrees.

The Los Angeles Times recently interviewed the doctor who is the Director of the Mayo Clinic-Arizona State University Obesity Solutions Initiative. Dr. Levine has been studying the adverse effects of our increasingly sedentary lifestyles for years and has summed up his findings in these sentences.

“Sitting is more dangerous than smoking, kills more people than HIV and is more treacherous than parachuting. We are sitting ourselves to death.” This is why using SmartSeat is so important.

Just 30 minutes of daily SmartSeat use will retrain your body so that you can sit comfortably with legs uncrossed. SmartSeat weighs just three ounces but supports the weight of the torso, its design lifts only the SITTING bones, not the seat.

SmartSeat activates the Core Abdominals which are so important. Strong core abdominals make it easier to do many physical activities. It lifts & lightens the upper body, energizes breathing and more.

SmartSeat is made of a suede-like foam and comes in a protective bag with two portable wedges so that you can sit well anywhere. We love that!

Available now at www.physicalmindinstitute.com/smartseat .

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August 29, 2018

Celebrate National Literacy Day with Bioré Skincare

Celebrate National Literacy Day on September 8th with Bioré Skincare. This year to help celebrate the launch of their new Limited Edition Citrus Crush Pore Strips, Bioré partnered with Girl Up to help crush illiteracy.
Girl Up is a campaign of the United Nations Foundation that mobilizes girls and women across the globe to raise awareness and funds for United Nations programs that help adolescent girls in need. With actress and Brand Ambassador Shay Mitchell supporting the partnership, Bioré Skincare’s donation will go towards constructing classrooms in Uganda to increase refugee girls’ school enrollment and quality of learning by addressing overcrowded classes.
Bioré Limited Edition Citrus Crush Deep Cleansing Pore Strips are infused with a citrus scent. These strips turn lemons into lemonade, working like a magnet to lift out deep-down grime, oil and blackheads inside even your most clogged pores. The colorful, zesty pore strips will draw out an entire week’s worth of buildup in just 10 minutes.
These limited edition pore strips are available through November 2018 for $6.49 at select food, drug and mass merchant stores.
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August 29, 2018

Introducing…Sally Hansen MG Color Whirl

Sally Hansen says it’s time to liven up those manis with the latest installment to their Miracle Gel lineup featuring the NEW Miracle Gel Color Whirl! (And yes, it’s as cool as it sounds!) It’s an overcoat that creates a marble effect over any Miracle Gel polish, so you’ll still get the great chip resistant gel-like wear you expect, but now with a mesmerizing design!
This innovative formula works with all your favorite classic Miracle Gel shades, or any on-trend seasonal colors to give you a new eye-catching look every time! Miracle Gel Color Whirl is available in two color-transforming “overcoats”, Steam Punk and Marble-ous, that work with the Miracle Gel 2-step system giving you a new salon-inspired look in just one swipe, right in the comfort of your own home!
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August 29, 2018

6 Affordable Strategies You Can Use to Promote a Small Business


Promoting a small business is quite different compared to doing the same for a more well-known company. Due to having a smaller budget, small businesses often have limited options when it comes to advertising their brand. But this doesn’t mean that they have to shell out a larger sum in order to reach more people. With enough planning and proper execution, owners and managers of small businesses can properly promote their business and widen their customer base, even if they are on a shoestring budget. Here are some creative cost-friendly advertising strategies that they can use:

1. Give out freebies. Giving away freebies that bear the logo of your business accomplishes a few things. First, it makes your customers feel appreciated and valued. Second, by turning your customers into brand ambassadors, you are also making your business more visible. Giving away freebies like customized silicone wristbands and woven lanyards might sound like the opposite of saving money, but it’s actually cheaper than going through more traditional advertising routes like posting ads on your local TV stations. Aside from lanyards and wristbands, you can also order pens, keychains, or magnets in bulk and give them away to your regulars.

2. Invest in reusable packaging. Another great way of making your brand more visible is by using reusable packaging or bags that are emblazoned with your logo. Encourage your customers to use the bags in your shop by giving them incentives when they do so. Your customers can also choose to reuse the bag for other purposes and consequently display your company logo for everyone to see. In addition to making your logo more visible, this advertising strategy is also a telling sign that your business supports eco-friendly practices.

3. Put up printed posters. Good old printed posters haven’t lost their place in the modern times. Have someone design an attractive poster that includes information about your business, such as the services or products you provide, your base of operations, and how to get in touch with you. Then post these in highly visible and high-traffic areas around your neighborhood, like in parks and other shared spaces. You can also use the digital copy of the poster as an asset for your website and social media accounts.

4. Use social media platforms. Advertise your business for free online by maintaining active social media accounts. Set up official social media accounts for the company and use it to promote promos and events and to keep existing customers and followers engaged online. Post and share stuff, ideally a few times every week, and actively answer questions; consistency helps make your account feel more official and attracts more followers.

5. Partner with other local businesses. Partnering with another establishment can help you gain more leads and customers. Ideally, you should partner with a business that: doesn’t directly compete with yours, is in a related industry, and can recommend clients to you and vice versa. For example, if you’re in the business of selling flowers or running a photography business, then it’s a good idea to partner with an events management agency or catering services provider. Recommend your partners to customers who might need their services and your partners will do the same for your business.
Sponsor local events.

6. Sponsoring local events can go a long way in endearing your business to the neighborhood surrounding it. You don’t have to spend a lot of money for this, as you can always contribute in-kind through your products or services. Aside from promoting your business during the event, take time to also get to know your market and connect with your customers.

Advertising a small business takes a bit of effort, but this doesn’t mean that you always have to resort to using expensive strategies just to make your small business a household name within your area of operations. Keep these cost-friendly strategies in mind when planning your next promotional activity so you can reach out to more people without spending a lot of money.

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August 29, 2018

Ami Mallon, Global Corporate Educator for Osmosis Skincare Shares Her Predictions

Ami Mallon, Global Corporate Educator for Osmosis Skincare is sharing her predictions for the top makeup, skincare & wellness trends to try for Fall/Winter 2018.

Top Makeup & Skincare Trends for Fall/Winter 2018

Fall is an exciting time of change as the seasons evolve and the school year begins. This makes it the perfect opportunity to incorporate some of Fall and Winter’s hottest upcoming makeup, skincare & wellness trends into your beauty arsenal. Ami Mallon, Global Corporate Educator for Osmosis Skincare and Osmosis Colour Mineral Cosmetics shares her predictions for the top trends to try as pumpkin spice lattes and cozy sweaters come back into style.

Makeup Trend: Brows with Texture

Brows with Texture

Brows with Texture

 

It’s no surprise that brows have been on trend for quite some time now, but the evolution they have made is extraordinary! Brows have moved from thin, to big and bold and overdrawn. “This Fall/Winter’s take on brows is all about the natural texture of the hair itself, explains Mallon. “Brows being shown brushed up, undone and even “boy” like. The key to this look? A good brow gel!” Osmosis Colour’s Brow Gels have just the right amount of pigment and wear ability for a more natural application that works to hold hairs in place but will also fill in blank areas as well.

Makeup Trend: Blue Toned Eyes

Blue Toned Eyes

Blue Toned Eyes

 

Although aqua blue on the eyes is normally more of a summer trend, we are seeing hints of various blue shades all over runways for Fall/Winter this year. Blue serves as a playful alternative to black or brown on the eyes and works with every eye color.

For a gorgeous blue liner that stays put throughout the day, try Osmosis Colour’s Navy Eye Pencil. “It can be used to either line the eyes or all over the lid as a daring shadow that mimics the depths of the ocean.” The smooth, water resistant formula features vitamin E and jojoba oil to nourish, hydrate and condition for a comfortable, eye-popping dimension.

Makeup Trend: Blush is Back

Blush is Back

Blush is Back

 

Good news, blush is back with a vengeance and it’s taking the place of that summertime bronzy tan. We are seeing bright pops of peachy pink, giving the skin that I’ve just been outside on the ski slopes, youthful and fresh look. Achieve this with Osmosis Colour Crushed Coral Blush. “This shade is the perfect combination of peach and pink shimmer to warm up the face and draw attention to the cheeks,” says Mallon. Plus, its mineral pigments reflect light to create a soft-focus effect, illuminating your features while minimizing the appearance of imperfections. Green tea extract neutralizes free radicals while moringa seed oil hydrates and nourishes. Vitamins A and C boost firmness and elasticity.

Skincare Trend: Inside Out Beauty

Inside Out Beauty

Inside Out Beauty

 

You are what you eat and your skin is what you eat too! Ingestibles are all the rage when it comes to skincare. Supplements have the ability to treat specific skin conditions when topical skincare products often falter. “I love Osmosis Skincare’s Complete Digestive Enzyme supplement which contains many different types of enzymes,” explains Mallon. “It is designed to mimic the natural functions of the pancreas, tackling digestion and allowing the body to better absorb and utilize nutrients, clearing skin and offering a natural radiance!”

Skincare Trend: Supercharged Skincare

Supercharged Skincare

Supercharged Skincare

 

Skincare that is catered specifically to you, your skin type and skin’s needs has been on the rise. However, skincare that offers (and is) more is what we are seeing! “I like to refer to this as “boosted skincare” – skincare that is super charged and filled to the brim with ingredients like peptides, vitamins, nutrients, antioxidants, growth factors, and superfoods for your skin.” Osmosis Skincare features serums which are active concentrates, meaning they contain significantly less water than traditional skincare. Less water = more actives and more significant change to the skin upon use. A best seller, Osmosis Skincare’s Stemfactor Growth Factor Serum features advanced exosome technology to maximize the delivery of over 600 growth factors and skin proteins derived from adult stem cells to improve all aspects of skin damage and aging. This unique lightweight serum stimulates new cells and rebuilds collagen and elastin for a radiant, youthful complexion.

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August 28, 2018

Two Books from Medical Intuitive Julie Lewin to be Added to our Hollywood Swag Bags

by Lisa Gal

AreekeerA® Vibration: Healing Yourself From Within by Author Julie Lewin teaches you to be empowered using her guide to self-care. Experience revolutionary, quick and simple healing techniques which dissolve pain, discomfort, stress and anxiety, and strengthens your immune system. This book includes 66 exercises and healing meditations developed by Julie that helped her overcome multiple episodes of cancer. We are thrilled to have her as a first time participant in our Hollywood Swag Bags being gifted this weekend to the nominees, talent and guests staying at the Four Seasons Beverly Hills for the red carpet weekend. Julie is also gifting her book The Making of a Leader. This book opens you up, peels back the layers and grows you into a new you. Welcome aboard!

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August 28, 2018

Get Pérla to Get Pearlys

by Lisa Gal

Pérla Teeth Whitening Kit brings together the best range of products to achieve your desired whitening results. The pack includes 5 of their signature products all the way from Australia. They will leave you with a cleaner, whiter and brighter smile. Pérla’s exclusive peroxide-free formula whitens teeth without the pain and sensitivity associated with peroxide teeth whitening treatments. We are thrilled to include them in our Hollywood Swag Bags being gifted to the nominees, talent and guests staying at the Four Seasons Hotel in Beverly Hills this red carpet weekend.

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August 27, 2018

Jergens Natural Glow 3Days to Glow Moisturizer

Jergens Natural Glow 3Days to Glow Moisturizer

Jergens Natural Glow 3Days to Glow Moisturizer

Speed up your glow, leave the odor behind with Jergens Natural Glow 3Days to Glow Moisturizer. Summer is unfortunately winding down and it’s time to secure the finishing touches on that sun-kissed shade you’ve been gunning for all season. Achieve a full shade of color in just three days, with noticeable change after just one use. Streak-free, hassle-free and now odor-free tanning for when you’re in a pinch.

Jergens Natural Glow 3Days to Glow Moisturizer is perfect for Fall and Winter too when outfits call for panty hose or tights and you prefer to go natural and still look fabulous.

Available at Mass Retails and Drugstores.

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