Archives for February 2023

February 14, 2023

Best Selling Amazon Brand BAEBODY Launches NEW Collagen Micellar Milk Cleanser

Announcing baebody’s NEW Collagen Micellar Milk Cleanser! The best selling skincare brand behind Amazon’s #1 Eye Gel with over 50,000 5-Star reviews and a product sold every minute, introduces a no-need-to-rinse facial cleanser that combines the powerful cleansing properties of micellar water and the deeply nourishing properties of plant-based collagen. baebody (Amazon and SkimLinks/Shareasale affiliate-friendly) formulated this dermatologist-tested one-stop solution to be used with or without water to remove makeup and impurities, cleanse, hydrate and plump skin for a truly radiant complexion.

Making a splash in skincare by effectively combining trends with trusted, tested ingredients, baebody, the bestselling skincare brand behind Amazon’s #1 Eye Gel with over 50,000 5-Star reviews and a product sold every minute, announces the launch of NEW Collagen Micellar Milk Cleanser. A no-need-to-rinse facial cleanser that combines the powerful cleansing properties of micellar water and the deeply nourishing properties of plant-based collagen, this dermatologist-tested one-stop miracle solution is designed to be used with or without water to remove makeup and impurities, cleanse, hydrate and plump skin for a truly radiant complexion.

Ingredient-led skincare without all the noise, baebody (Amazon and SkimLinks/Shareasale affiliate-friendly)formulated new Collagen Micellar Milk Cleanser with additional skin-loving ingredients like Calendula Extract, Hyaluronic Acid, Grapeseed Oil and Sunflower Oil. 94% naturally derived, vegan and cruelty-free, it’s safe to leave on, allowing the oils and active ingredients to penetrate the skin for a more moisturizing after-feel.

NEW Collagen Micellar Milk Cleanser

  • All in one formula – cleanses, hydrates, removes makeup and impurities, and plumps – all at once
  • Use multiple ways – opt for a no-rinse cleanse or cleanse with water
  • Leave on your skin for that extra nutrient boost, without sticky or greasy residue
  • Locks in moisture to keep skin hydrated & plump for increased skin elasticity
  • Results in a more youthful appearance
  • Dermatologist-tested to be a hypoallergenic, non-irritating and non-sensitizing formula
  • Designed for all skin types, especially dry skin
  • 94% naturally derived
  • Cruelty-free, Paraben-free, Gluten-free, Non-GMO, Phthalate-free and Sulfate-free
  • Vegan and Made in the USA
  • SRP: $19.99 (special launch sale: $14.99)
  • Launching now on Amazon.com and baebody.com

Committed to collagen, baebody also offers customers looking for skin-firming, anti-aging benefits the following products that work from the inside out to compliment the new cleanser:

Collagen Moisturizer

  • Hydrating & plumping
  • Helps fight signs of aging and leaves skin looking smooth
  • Safe for most skin types
  • SRP: $19.99

Collagen Tea

  • Pioneering floral flavored tea made with 2,500mg of consciously sourced collagen peptides per bag to improve skin, hair, nails and joint strength
  • Safe and healthy way to ingest collagen
  • Delicious Vanilla & Hibiscus flavor can be drunk hot or cold
  • Caffeine-free and Paleo-friendly
  • SRP: $25.95

Collagen Vitamin Gummies

  • The tastiest way to look younger
  • Citrus-flavored gummies boost collagen production and rejuvenate skin from the inside
  • Perfect for healthier hair, nails, skin and joints, as well as fine lines and wrinkles
  • Can be supplemented with collagen cleanser, moisturizer and tea for your inner and outer beauty
  • SRP: $16.95

About baebody

baebody is ingredient-driven skincare without all the noise. It is a simplified self-care destination for the whole-body, for everybody. Their mission is to make their customers’ hectic lives easier and more enjoyable by encouraging you to put your self-care first, and knowing you are not alone.  The brand might be an internet favorite, but they were born in Chicago, and still made there today.  All products are powered by 80%+ natural ingredients, and they only use the best. Everything else is to ensure they’re safe for your use.  Imagine if you could get all your outer & inner, self-care needs in one place? Yep, baebody imagined it!  With every product having 4+ stars, many “Amazon Choice” winners, over 50,000+ 5 STAR reviews, and a product sold every minute, it’s safe to say this brand is a cult favorite!

 

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February 14, 2023

Mielle Launches Avocado & Tamanu Anti-Frizz System for Textured Hair with Proprietary Refrigerate-to-Activate Cold Application Technology™

 

Put frizz, humidity, and reversion on ice! As “The Textured Hair Care Authority,” Mielle – the fastest growing Black-founded and women-led beauty brand – is launching its brand-new Avocado & Tamanu Anti-Frizz System for textured hair – the first curated, step-by-step collection from Mielle specially formulated to target frizz triggered by damage, dryness, and humidity. Also introducing the brand’s proprietary Cold Application Technology™, this versatile, easy-to-follow 4-step system features products that work in conjunction with one another ($12.99 each; a system bundle will be 30% off to celebrate the launch until Feb. 13) to achieve both curly and straight frizz-free styles. For intended results, it is recommended to use the entire collection as a system since the products build upon and enhance one another.

To start, cleanse, condition and seal with the Avocado & Tamanu Anti-Frizz Shampoo, Conditioner and Leave-In, and then style with the Curl Perfector for curly looks or Stay Straight Serum for straight styles. To up the cool factor, the Avocado & Tamanu Leave-In, Curl Perfector, and Stay Straight Serum feature Mielle’s proprietary refrigerate-to-activate Cold Application Technology™ which naturally closes hair cuticles tightly in place to block out humidity. Borrowed from popular skin care trends, this cold science allows consumers, whether curly or straight, to say goodbye to frizz and hello to long-lasting smoothness.

For the longest time, the power of cool in hair care has been relegated to the cool rinse at the hair salon, or the cold shot button on your blow dryer – an underestimated feature that helps to smooth down the hair cuticle to create maximum shine and help your style last longer. Now, Mielle’s Avocado & Tamanu Leave-In, Curl Perfector, and Stay Straight Serum harness the power of cool in unique and innovative formulas that you refrigerate to activate.

“Finding new, innovative and effective ingredients for textured hair has always been a passion of mine,” shares Monique Rodriguez, co-founder and CEO of Mielle Organics. “We have been researching the combination of avocado and tamanu for some time now, considering their incredible benefits for beauty use. With the launch of Mielle’s brand-new Avocado & Tamanu Anti-Frizz System, we are not only bringing them to the forefront of hair care but also fusing avocado and tamanu with our proprietary refrigerate-to-activate Cold Application Technology™. It’s the perfect marriage of science and nature.”

Key Ingredients:

  • Avocado – Studies have shown that the minerals contained in Avocados help seal the hair cuticle cells. The combined potassium and magnesium present in avocados will give a smooth and shiny frizz-free appearance to the hair
  • Tamanu Oil – It is often used as a skin care ingredient for anti-aging and wound healing, and has been revered in Polynesian countries for centuries because of its incredible healing and nourishing properties. It is the perfect additive for beauty and hair treatments because of its deep-penetrating and lightweight absorption, healing, and shine-inducing abilities. Rich in nutrients like alpha-linoleic, oleic, palmitic and stearic acids, Tamanu Oil deeply nourishes the hair follicles.

For best results, use the entire collection as a system:

  • Step 1 – Gently cleanse with the sulfate-free Anti-Frizz Shampoo.
  • Step 2 – Follow with the Conditioner, rinse in cool water for 5 seconds to seal cuticles.
  • Step 3 – After rinsing the Conditioner, spray the Anti-Frizz Slip & Seal Leave-In Conditioner on damp hair. Section hair and gently detangle with a wide tooth comb from ends to root for even distribution. Do not rinse.
  • Step 4 – Select your style system. Pick the Curl Perfector for curly looks OR Stay Straight Serum for straight looks. Both provide an additional layer of protection against frizz.
    • For Curly Looks: apply Leave-In Conditioner, apply Anti-Frizz Curl Perfector on wet detangled hair, section by section. Style as desired. For Wash-n Go styles, define curls layer by layer, using a 9 or 7 row brush or use 2 fingers to smooth product on the hair to clump curls and maintain curl pattern while preventing frizz. Use a diffuser or air dry.
    • For Straight Looks: apply Leave-In Conditioner, blow dry hair. Apply a dime size amount of Anti-Frizz Stay Straight Serum, gently rub through hair from root to end and comb. Adjust amounts according to hair type, texture, length, density, and straightening needs. Do not overuse. Proceed to straighten with flat iron.

Usage Tip:

  • Refrigerate to chill for 1 hour minimum. Apply cold before styling. Refrigeration recommended for the Avocado & Tamanu Leave-In, Curl Perfector, and Stay Straight Serum, but is NOT required. Shake well before use. Do not freeze.

System Breakdown – $12.99 each

  1. Avocado & Tamanu Anti-Frizz Shampoo – This shampoo replenishes moisture and gives the hair a clean slate as it gently removes residue from the hair and scalp. It leaves hair feeling soft, smooth and prepped for frizz-free styling.
  2. Avocado & Tamanu Anti-Frizz Conditioner – This conditioner nourishes and smooths the surface of the hair for increased manageability and easier detangling. It leaves hair feeling softer, shinier, and prepped for frizz-free styling.
  3. Avocado & Tamanu Anti-Frizz Slip & Seal Leave-In Conditioner – As a 1st layer for frizz protection, this leave-in conditioner smooths the surface of the hair providing instant detangling and slip. It seals cuticles in place and leaves hair soft and shiny with a layer of protection against frizz. It uses Cold Application Technology™.
  4. Avocado & Tamanu Anti-Frizz Curl Perfector – As a 2nd layer of protection for curly hair, it smooths and seals the surface of the hair to reduce frizz and adds a layer of protection against frizz while providing long lasting curl definition. It leaves curls soft, shiny and beautiful. It uses Cold Application Technology™.
  5. Avocado & Tamanu Anti-Frizz Stay Straight Serum – As a 2nd layer of protection for straight styles, this serum seals the surface of the hair, shields against up to 450 degree heat and adds a layer of protection against frizz, humidity, and reversion. Use for softer, shinier, long-lasting straight styles. It uses Cold Application Technology™.

No Silicones, Parabens, Sulfates, Paraffins, Mineral Oil, DEA, Animal Testing.

 

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February 10, 2023

grace & stella Has You Covered this Valentine’s Day

Roses are in full bloom for Valentine’s Day! Take a creative approach to the usual (a-dime-a-dozen) bouquet of flowers with grace & stella’s rose skincare. Encourage your special someone to take time for themselves and indulge in “a feel-good moment” with the following grace & stella (Amazon and SkimLinks/Shareasale affiliate friendly) products:

Eye Mask — Everything is better in pink. Say it all with your eyes this Valentine’s Day! Feel confident and look your best, refreshed, awake, youthful, and brightened by adding Amazon’s #1 eye patch to your daily routine. (SRP $30)

Rose Spray — Spray all day.  Stop & smell the roses! Smell good and show off dewy beautiful skin. Reduce the oily spots, redness, and let your flawless natural glow shine with toner spray. Feel confident & feel refreshed with a nice scent and effective splash of rose water toner. (SRP $30)

Rose Roller — This rose ain’t thorny. Roll away imperfections.  Imperfections? Don’t know ’em! This rose quartz jade face roller can be used to relieve headaches (can’t use that excuse tonight anyways!) and jaw clenching pain, increase blood circulation, stimulate collagen production, reduce puffiness, & eliminate toxins. (SRP $28)

Rose Gua Sha — Sculpt me like one of your french girls. Reap the benefits of this magical stone of universal love. Give your skin structure a lifted appearance, with more defined cheekbones, jawline, and reduced bloating in the cheeks and under eyes. This beauty tool’s TikTok video went viral with over 1.7M views! (SRP $26)

Bath Bomb Set — We take bath time serious… seriously fun, that is. You’ve never seen or experienced an upgrade in bath time like grace & stella’s bath bombs. Offering a spa-quality way to relax and pamper yourself from the comfort of your own home, self-care is not just an activity…it’s a whole new lifestyle. (SRP $44)

just the facts

  • Truly clean!
  • 100% Vegan
  • Cruelty-free – Leaping Bunny certified
  • No dyes are used in any products – the pretty pink hue comes from the rose extract
  • Paraben-free

Valentine’s Day Special:

○      Customers must enter the code VDAY2023 at check-out

■      Cleansing Balm

■      Hyaluronic Acid Serum

■      Dead Sea Mud Mask

○      Customers must enter the code VDAY2023 at check-out

■      Bath Bombs: $19.99

■      Organic Castor Oil (4oz): $9.99

■      Face Roller: $11.99

■      Spin Brush 4-in-1: $15.99

■      Vanity Mirror: $22.99

■      Foot Peel Mask: $9.99

grace & stella is available at Nordstrom, Anthropologie, Urban Outfitters, Amazon, and on graceandstella.com.

 

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February 10, 2023

NEW Cutter™ Poison Ivy Scrub coming in March 2023

Introducing a new poison ivy scrub from the Cutter® brand, a trusted leader in outdoor solutions.  Cutter™ Poison Ivy Scrub helps remove the irritating plant oils found in poison ivy, poison oak and poison sumac to provide effective itch relief gently yet quickly.  The new scrub joins the existing line of innovative and effective Cutter™ poison ivy wipes and sprays.

Unlike other solutions on the shelf in the United States, Cutter™ Poison Ivy Scrub is currently the only product clinically proven to remove urushiol oil from skin.  Urushiol oil is the plant oil secreted by poison ivy, poison oak and poison sumac that’s responsible for the hallmark rash, itchy sensation, and painful blisters.  Simply massage the scrub onto recently exposed skin and rinse with cool water, repeating as needed, to minimize the risk of developing discomfort.

Roughly 85% of the population is allergic to poison ivy, poison oak or poison sumac.  Not only does Cutter™ Poison Ivy Scrub effectively and efficiently help cleanse skin of the irritating oils thanks to its natural exfoliating beads, but it also provides comfort with calming ingredients like Vitamin E.  The formula is dermatologist tested and fragrance free.

This new scrub is added to the Cutter™ poison ivy treatments collection, allowing even more consumers to explore and enjoy the great outdoors with one less worry.

Cutter™ Poison Ivy Scrub will be available on Amazon, at all Walmart stores nationwide, and H-E-B stores in Texas in March 2023 in the First Aid aisle.

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February 9, 2023

Joe-Le Soap Launches New Spa Like Valentine’s Day Set For Ultimate Relaxation This February & Beyond

If you love all naturl soaps, you will love Joe-Le Soaps. For a limited time only Joe-Le Soap is offering the ultimate spa-cation with the Love Gift Set. Loaded with love and natural ingredients, Joe-Le Soap is committed to creating the best for our skin.


Love Gift Set ($59.99)

Includes a soothing a 6 oz Rosewater and Lavender Bar, a new 12oz body exfoliating and polishing Himalayan Rose Sugar Scrub, a 4 oz Ultra Stress Relief Body Butter w/CBD & Lavender, a natural pine wood soap saver and an ultimate moisturizing Lip 

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February 9, 2023

Won’t I Look Bulky? Weight-Lifting Myths for Women Busted

Women who wonder if weightlifting could make them look like body builders can rest easy. They will not. Bestselling author, Tik Tok and Instagram influencer Beth Linder-Moss describes the numerous benefits and some of the misconceptions about weightlifting and strength training as part of an overall fitness regimen on her syndicated podcast. The Beth Linder-Moss Podcast can be heard on Soundcloud, ApplePodcasts, Boomplay, LibSyn, Soundcloud, Deezer, PlayerFM, ivoox, Bullhorn, Spotify, iHeart, and her website at https://bethlinder-moss.com.

Will It Make Me Look Like a Body Builder?

Beth discusses how strength and weight training contribute to weight loss, fitness, and a healthy lifestyle. She addresses some myths about weight training and has practical advice in place of bad information. For example, does muscle weigh more than fat? “A pound is a pound whether it is fat or muscle,” Beth told her listeners. A few other examples of how weight training benefits those who participate are:

  1. Will weight training for women make them bulky like body builders? According to Beth, “when we do strength training, what we’re doing is increasing the functional ability of our muscles. And that doesn’t necessarily increase the size of those muscles.” To build larger muscles, “lift really, really heavy weights until you can’t go much further,” she said. “This is known as “going to failure.”
  2. What should we eat to develop more muscle? Beth suggests more protein to help fuel muscle development. “Sources of protein include eggs, nuts, lean meat, fish and chicken.”
  3. Does strength training contribute to an overall weight loss program? According to Beth, “you definitely need to incorporate weight training into your weekly routine because there’s so many benefits to strength training.” Some of these benefits include reduced body fat. “The more muscle you have, you actually burn calories more efficiently throughout the whole day,” Beth allowed.

About Beth Linder-Moss                                                                                                          

Beth Linder-Moss got interested in health and fitness at the age of 16 after her father had his first heart attack. After this devastating event, she and the other members of her family changed their eating and exercise habits for the better.

Today she is a much sought-after speaker, press interview and teacher. Her latest book is ‘Think Healthy Be Healthy’ and is available where books are sold. Her website is https://bethlinder-moss.com.

 

 

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February 9, 2023

Plant Based, Vegan Haircare, Perfect for Curly Locks

From the cold conditions outside, to the heat turned up inside, your hair is feeling the harsh temperatures. Bring it back to life with Contents Hair Care.

Created by celebrity hair stylist Cheryl Bergamy, and intended for curly hair, the line is pH balanced providing the nutrients for healthy, vibrant hair and helps with regrowth.

The newest two products to the collection are:

  • Clear Conscious Organic Shampoo ($25) – An gentle organic shampoo made for luxurious pampering and moisturizing. The custom blends of organic herbs help provide elasticity while leaving the hair clean and manageable.

  • Clear Conscious Keratin Conditioner ($32) – The botanical algae extract boosts moisture allowing the hair to be more manageable with less frizz. The hydrating bonding properties support moisture retention with essential nutrients and vital trace elements, including iron, zinc, magnesium, copper, and vitamin A.

The products are made with plant-based ingredients that stay true to their pledge to be clean and vegan.

 

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February 7, 2023

DOVE SETS A NEW STANDARD IN SKIN CLEANSING WITH EXCITING NEW UPGRADE

Dove announces the latest advance in superior moisturization with the launch of NEW Dove Body Wash featuring 24-hour Renewing MicroMoisture. The new formula is powered by proprietary nano technology to actively regenerate the skin’s moisture, and has a new look to match, with a modern, user-friendly design that reflects the first upgrade to Dove’s iconic bottle pack in 17 years.

 

Setting a new industry standard, Dove Body Wash is the first body wash in the U.S. market to harness nano technology. Dove’s new formula continuously nourishes skin and improves its moisture barrier for a full 24 hours as well as uses proprietary technology with millions of moisturizing microdroplets to help boost and retain moisture. These tiny droplets deposit onto the skin, fitting into the gaps and crevices of dry skin for a silky-smooth finish, while stearic and palmitic fatty acids penetrate deeply within the stratum corneum and work with the skin’s natural renewal processes to visibly reduce dryness by 50% after every shower.

To accompany the new formula, Dove worked with leading cutting-edge designers and technicians to create the first upgrade to the iconic pack in 17 years – a beautiful bottle to match the skin it cares for. Long-time Dove users will recognize the colored cap, representing their tried-and-true favorites, while the discreetly curved oval-shaped lid is a nod to where it all began for Dove – the Dove Beauty Bar. The Body Wash’s shower-friendly design not only means it is easy to use, but you can hold it, flip the cap, and dispense the body wash with just one hand. The bottle has even been crafted to allow it to be inverted on your bathroom shelves when it gets low and the cap can be completely removed, so it’s moisturizing to the last drop.

“Dove is used by 174 million people around the world every day, and is in more than 60% of US households. We’re chosen and preferred by so many because we are constantly raising the bar and offering a superior level of care,” said Marcela Melero, Vice President, Global Dove Skin Cleansing. “We’re focused on understanding evolving skincare preferences and continuing to meet new needs through innovation. Change is beautiful, and we’re thrilled to be making one of the biggest evolutions of Dove Body Wash in nearly two decades.”

Since 1957, Dove has led the way in gentle cleansing and moisturization, constantly evolving its formulas to deliver long-lasting hydration and protect the skin barrier. Through the launch of the revolutionary and much-loved Dove Beauty Bar, this household icon established the blueprint of gentle skin care with a patented blend of mild cleansers and ¼ moisturizing cream that leaves skin feeling clean, soft, smooth, and moisturized. 65 years later, Dove is still leading the charge in moisturizing innovation as the #1 dermatologist recommended body wash brand.

In addition to these changes, newly reformulated Dove Body Wash is Dove’s first PETA Approved Vegan body wash. With a 98% biodegradable formula*, Dove Body Wash uses 100% plant-based moisturizers. Every bottle of Dove Body Wash has been made from 100% post-consumer recycled (PCR) plastic helping to reduce the use of virgin plastic by more than 20,500 tons per year1.

As the #1 selling body wash in the U.S., Dove Deep Moisture Body Wash anchors the newly reformulated range, alongside other favorites such as Sensitive Skin, Refreshing Cucumber and Green Tea, Glowing Mango & Almond Butters and many more. NEW for 2023, Dove Revitalizante Body Wash with Cherry & Chia Milk offers a luxuriously pampering moment that not only boosts skin but ignites the senses. It is the first Dove Body Wash with English & Spanish text on the bottle to launch in the US. Featuring a light and bubbly sensorial experience, Revitalizante has a vibrant formula with cherry-pink hues, and is also available in Beauty Bar and Exfoliating Body Polish formats. Also NEW for this year are the Invigorating Body Wash with Aloe & Eucalyptus Oil and Calming Body Wash with Oatmeal & Rice Milk.

New Dove Body Wash is now available at mass food and drug retailers nationwide. To learn more, please visit www.Dove.com/.

*98% of ingredients break down into carbon dioxide, water & minerals (OECD test methods 301, 302 and/or 310), except for the Snow Blossom variant

About Dove
Dove started its life in 1957 in the US, with the launch of the Beauty Bar, with its patented blend of mild cleansers and ¼ moisturizing cream. Dove’s heritage is based on moisturization, and it is proof not promises that enabled Dove to grow from a Beauty Bar into one of the world’s most beloved beauty brands.

Women have always been our inspiration and since the beginning, we have been wholly committed to providing superior care to all women and to championing real beauty in our advertising. Dove believes that beauty is for everyone. That beauty should be a source of confidence and not anxiety. Dove’s mission is to inspire women everywhere to develop a positive relationship with the way they look and realize their personal potential for beauty.

For 60 years, Dove has been committed to broadening the narrow definition of beauty in the work they do. With the ‘Dove Real Beauty Pledge,’ Dove vows to:

  • Portray women with honesty, diversity and respect. We feature women of different ages, sizes, ethnicities, hair color, type, and style.
  • Portray women as they are in real life, with zero digital distortion and all images approved by the women they feature.
  • Help young people build body confidence and self-esteem through the Dove Self-Esteem Project, the biggest provider of self-esteem education in the world.

About Unilever North America

Unilever is one of the world’s leading suppliers of Beauty & Personal Care, Home Care, and Foods & Refreshment products, with sales in over 190 countries and products used by 3.4 billion people every day. We have 148,000 employees and generated sales of €52.4 billion in 2021. Over half of our footprint is in developing and emerging markets. We have around 400 brands found in homes all over the world – including iconic brands like Dove, Knorr, Hellmann’s, Magnum, Axe, Ben & Jerry’s, Degree, Seventh Generation, St. Ives, Suave, TRESemmé, and Vaseline.

Our vision is to be the global leader in sustainable business and to demonstrate how our purpose-led, future-fit business model drives superior performance. We have a long tradition of being a progressive, responsible business. It goes back to the days of our founder William Lever, who launched the world’s first purposeful brand, Sunlight Soap, more than 100 years ago, and it’s at the heart of how we run our company today.

The Unilever Compass, our sustainable business strategy, is set out to help us deliver superior performance and drive sustainable and responsible growth, while:

  • Improving the health of the planet;
  • Improving people’s health, confidence and wellbeing; and
  • Contributing to a fairer and more socially inclusive world.

While there is still more to do, in the past year we’re proud to have achieved sector leadership in S&P’s Dow Jones Sustainability Index, ‘Triple A’ status in CDP’s Climate, Water and Forest benchmarks, and to be named as the top ranked company in the GlobeScan/SustainAbility Sustainability Leaders survey for the eleventh consecutive year.

For more information on Unilever U.S. and its brands visit: www.unileverusa.com

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February 7, 2023

How”Clean Circle” is making your beauty routine more sustainable

Welcome to a new era of beauty, where sustainability is not just an option but a must.
Clean Circle is making sure that your beauty routine is as sustainable as possible, helping you reduce your beauty waste. Our lineup of products uses only the highest quality ingredients and packaging materials. All products are made with ethically-sourced ingredients, while all packaging is recyclable or compostable. Not only does this make you look good on the outside, but it also feels good on the inside, knowing that you’re doing something to help protect our planet!

About  Lena Chao.

Lena Chao  founded Clean Circle with one question in mind: How can we champion diversity, sustainability, and culture through beauty? The beauty industry creates 7.9 billion units of packaging per year. One person generates 1,600 lbs of waste annually. Overproduction threatens our natural resources and our planet’s temperature. We are a culture-forward, skin and body care brand positioned at the intersection of tackling beauty waste and addressing the impact of climate change on our skin. I created Clean Circle to bring all of these values and principles together, into my bathroom, into my space.

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February 7, 2023

How To Change Part Direction

The side part was never really dead, but it’s back in a big way.  Side saddle and butterfly fringes are great compliments to short hybrid cuts, mid-length lobs and longer layers.  It’s one the easiest ways to be on trend this season without having to do that much.  But how easy is it to change a part?  Top stylist Sam Villa, Co-founder and Chief Creative Officer of Sam Villa and Global Artistic Ambassador for Redken, explains how to train hair to switch directions.

“The middle part has been popular for so long that hair will tend to want to live there now, so you have to work to change your root direction, basically alter hair at the base, in order for it to fall to the side now,” explains Villa.

How To Change Part Direction

  • Apply a mousse or lotion to wet hair at the base (roots).
  • Use the hook of a comb to neatly carve out a side part.
  • Use the fine teeth of the comb to smooth and reset the growth pattern by combing hair to the side while trailing with the nozzle of a blow dryer focusing heat and air at the root in the direction hair should fall.  For natural textures, apply product on wet hair, comb into place and let air dry or diffuse to dry.

A comb works better than a brush because it can reach further down the hair shaft and grab hair closer to the root.  The fine teeth also provide more tension for redirecting.

How long will it take to retrain hair for a solid side part?  It all depends on how often hair is shampooed.  Hair should stay in place if it does not get wet…and sooner or later it will fall into the new pattern automatically.

Suggested Tools and Products

  • Sam Villa Signature Series Long Cutting Comb – has a hook and fine teeth.
  • Sam Villa Professional Light Ionic Blow Dryer – comes with a rotating nozzle.
  • Redken Root Lifter Volumizing Mousse

Credit: Hair/Sam Villa; Creative Director and Photographer/Teresa Romero; Model: Irena Kukh.

Sam Villa is Co-founder and Chief Creative Officer of the Sam Villa Company (Allvus, LLC), a leading education and styling tool company for the professional hair industry. He is also Global Artistic Ambassador for Redken 5th Avenue, a L’Oreal brand. Villa is the 2021 NAHA Educator of the Year, Hair Awards USA Hall of Fame Inductee, 2021 AHP Icon Stylist Influencer of the Year, 2020 International Hairdressing Awards ‘International Hair Influencer of the Year,’ the 2017 NAHA Lifetime Achievement Award Winner, Intercoiffure America/Canada Member, Behind the Chair Stylist Choice Award Winner for Favorite Platform Artist and Educator (2012, 2011 and 2007) and Favorite Overall Educator of the Year (2015). His inspiring education and innovative ergonomic styling tools can be experienced on samvilla.com. The Sam Villa brand brings free digital education to everyone including hot tips and techniques, as well as access to livestreamed educational events. The company also offers professional tools for consumers so they can achieve salon-quality results at home with minimum effort.

Facebook: @SamVillaPros; Instagram: @SamVillaHair;  YouTube: @SamVillaHair;

Twitter:@SamVillaPro; Pinterest: @SamVillaHair.

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