February 9, 2023

Won’t I Look Bulky? Weight-Lifting Myths for Women Busted

Women who wonder if weightlifting could make them look like body builders can rest easy. They will not. Bestselling author, Tik Tok and Instagram influencer Beth Linder-Moss describes the numerous benefits and some of the misconceptions about weightlifting and strength training as part of an overall fitness regimen on her syndicated podcast. The Beth Linder-Moss Podcast can be heard on Soundcloud, ApplePodcasts, Boomplay, LibSyn, Soundcloud, Deezer, PlayerFM, ivoox, Bullhorn, Spotify, iHeart, and her website at https://bethlinder-moss.com.

Will It Make Me Look Like a Body Builder?

Beth discusses how strength and weight training contribute to weight loss, fitness, and a healthy lifestyle. She addresses some myths about weight training and has practical advice in place of bad information. For example, does muscle weigh more than fat? “A pound is a pound whether it is fat or muscle,” Beth told her listeners. A few other examples of how weight training benefits those who participate are:

  1. Will weight training for women make them bulky like body builders? According to Beth, “when we do strength training, what we’re doing is increasing the functional ability of our muscles. And that doesn’t necessarily increase the size of those muscles.” To build larger muscles, “lift really, really heavy weights until you can’t go much further,” she said. “This is known as “going to failure.”
  2. What should we eat to develop more muscle? Beth suggests more protein to help fuel muscle development. “Sources of protein include eggs, nuts, lean meat, fish and chicken.”
  3. Does strength training contribute to an overall weight loss program? According to Beth, “you definitely need to incorporate weight training into your weekly routine because there’s so many benefits to strength training.” Some of these benefits include reduced body fat. “The more muscle you have, you actually burn calories more efficiently throughout the whole day,” Beth allowed.

About Beth Linder-Moss                                                                                                          

Beth Linder-Moss got interested in health and fitness at the age of 16 after her father had his first heart attack. After this devastating event, she and the other members of her family changed their eating and exercise habits for the better.

Today she is a much sought-after speaker, press interview and teacher. Her latest book is ‘Think Healthy Be Healthy’ and is available where books are sold. Her website is https://bethlinder-moss.com.

 

 

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February 9, 2023

Plant Based, Vegan Haircare, Perfect for Curly Locks

From the cold conditions outside, to the heat turned up inside, your hair is feeling the harsh temperatures. Bring it back to life with Contents Hair Care.

Created by celebrity hair stylist Cheryl Bergamy, and intended for curly hair, the line is pH balanced providing the nutrients for healthy, vibrant hair and helps with regrowth.

The newest two products to the collection are:

  • Clear Conscious Organic Shampoo ($25) – An gentle organic shampoo made for luxurious pampering and moisturizing. The custom blends of organic herbs help provide elasticity while leaving the hair clean and manageable.

  • Clear Conscious Keratin Conditioner ($32) – The botanical algae extract boosts moisture allowing the hair to be more manageable with less frizz. The hydrating bonding properties support moisture retention with essential nutrients and vital trace elements, including iron, zinc, magnesium, copper, and vitamin A.

The products are made with plant-based ingredients that stay true to their pledge to be clean and vegan.

 

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February 7, 2023

DOVE SETS A NEW STANDARD IN SKIN CLEANSING WITH EXCITING NEW UPGRADE

Dove announces the latest advance in superior moisturization with the launch of NEW Dove Body Wash featuring 24-hour Renewing MicroMoisture. The new formula is powered by proprietary nano technology to actively regenerate the skin’s moisture, and has a new look to match, with a modern, user-friendly design that reflects the first upgrade to Dove’s iconic bottle pack in 17 years.

 

Setting a new industry standard, Dove Body Wash is the first body wash in the U.S. market to harness nano technology. Dove’s new formula continuously nourishes skin and improves its moisture barrier for a full 24 hours as well as uses proprietary technology with millions of moisturizing microdroplets to help boost and retain moisture. These tiny droplets deposit onto the skin, fitting into the gaps and crevices of dry skin for a silky-smooth finish, while stearic and palmitic fatty acids penetrate deeply within the stratum corneum and work with the skin’s natural renewal processes to visibly reduce dryness by 50% after every shower.

To accompany the new formula, Dove worked with leading cutting-edge designers and technicians to create the first upgrade to the iconic pack in 17 years – a beautiful bottle to match the skin it cares for. Long-time Dove users will recognize the colored cap, representing their tried-and-true favorites, while the discreetly curved oval-shaped lid is a nod to where it all began for Dove – the Dove Beauty Bar. The Body Wash’s shower-friendly design not only means it is easy to use, but you can hold it, flip the cap, and dispense the body wash with just one hand. The bottle has even been crafted to allow it to be inverted on your bathroom shelves when it gets low and the cap can be completely removed, so it’s moisturizing to the last drop.

“Dove is used by 174 million people around the world every day, and is in more than 60% of US households. We’re chosen and preferred by so many because we are constantly raising the bar and offering a superior level of care,” said Marcela Melero, Vice President, Global Dove Skin Cleansing. “We’re focused on understanding evolving skincare preferences and continuing to meet new needs through innovation. Change is beautiful, and we’re thrilled to be making one of the biggest evolutions of Dove Body Wash in nearly two decades.”

Since 1957, Dove has led the way in gentle cleansing and moisturization, constantly evolving its formulas to deliver long-lasting hydration and protect the skin barrier. Through the launch of the revolutionary and much-loved Dove Beauty Bar, this household icon established the blueprint of gentle skin care with a patented blend of mild cleansers and ¼ moisturizing cream that leaves skin feeling clean, soft, smooth, and moisturized. 65 years later, Dove is still leading the charge in moisturizing innovation as the #1 dermatologist recommended body wash brand.

In addition to these changes, newly reformulated Dove Body Wash is Dove’s first PETA Approved Vegan body wash. With a 98% biodegradable formula*, Dove Body Wash uses 100% plant-based moisturizers. Every bottle of Dove Body Wash has been made from 100% post-consumer recycled (PCR) plastic helping to reduce the use of virgin plastic by more than 20,500 tons per year1.

As the #1 selling body wash in the U.S., Dove Deep Moisture Body Wash anchors the newly reformulated range, alongside other favorites such as Sensitive Skin, Refreshing Cucumber and Green Tea, Glowing Mango & Almond Butters and many more. NEW for 2023, Dove Revitalizante Body Wash with Cherry & Chia Milk offers a luxuriously pampering moment that not only boosts skin but ignites the senses. It is the first Dove Body Wash with English & Spanish text on the bottle to launch in the US. Featuring a light and bubbly sensorial experience, Revitalizante has a vibrant formula with cherry-pink hues, and is also available in Beauty Bar and Exfoliating Body Polish formats. Also NEW for this year are the Invigorating Body Wash with Aloe & Eucalyptus Oil and Calming Body Wash with Oatmeal & Rice Milk.

New Dove Body Wash is now available at mass food and drug retailers nationwide. To learn more, please visit www.Dove.com/.

*98% of ingredients break down into carbon dioxide, water & minerals (OECD test methods 301, 302 and/or 310), except for the Snow Blossom variant

About Dove
Dove started its life in 1957 in the US, with the launch of the Beauty Bar, with its patented blend of mild cleansers and ¼ moisturizing cream. Dove’s heritage is based on moisturization, and it is proof not promises that enabled Dove to grow from a Beauty Bar into one of the world’s most beloved beauty brands.

Women have always been our inspiration and since the beginning, we have been wholly committed to providing superior care to all women and to championing real beauty in our advertising. Dove believes that beauty is for everyone. That beauty should be a source of confidence and not anxiety. Dove’s mission is to inspire women everywhere to develop a positive relationship with the way they look and realize their personal potential for beauty.

For 60 years, Dove has been committed to broadening the narrow definition of beauty in the work they do. With the ‘Dove Real Beauty Pledge,’ Dove vows to:

  • Portray women with honesty, diversity and respect. We feature women of different ages, sizes, ethnicities, hair color, type, and style.
  • Portray women as they are in real life, with zero digital distortion and all images approved by the women they feature.
  • Help young people build body confidence and self-esteem through the Dove Self-Esteem Project, the biggest provider of self-esteem education in the world.

About Unilever North America

Unilever is one of the world’s leading suppliers of Beauty & Personal Care, Home Care, and Foods & Refreshment products, with sales in over 190 countries and products used by 3.4 billion people every day. We have 148,000 employees and generated sales of €52.4 billion in 2021. Over half of our footprint is in developing and emerging markets. We have around 400 brands found in homes all over the world – including iconic brands like Dove, Knorr, Hellmann’s, Magnum, Axe, Ben & Jerry’s, Degree, Seventh Generation, St. Ives, Suave, TRESemmé, and Vaseline.

Our vision is to be the global leader in sustainable business and to demonstrate how our purpose-led, future-fit business model drives superior performance. We have a long tradition of being a progressive, responsible business. It goes back to the days of our founder William Lever, who launched the world’s first purposeful brand, Sunlight Soap, more than 100 years ago, and it’s at the heart of how we run our company today.

The Unilever Compass, our sustainable business strategy, is set out to help us deliver superior performance and drive sustainable and responsible growth, while:

  • Improving the health of the planet;
  • Improving people’s health, confidence and wellbeing; and
  • Contributing to a fairer and more socially inclusive world.

While there is still more to do, in the past year we’re proud to have achieved sector leadership in S&P’s Dow Jones Sustainability Index, ‘Triple A’ status in CDP’s Climate, Water and Forest benchmarks, and to be named as the top ranked company in the GlobeScan/SustainAbility Sustainability Leaders survey for the eleventh consecutive year.

For more information on Unilever U.S. and its brands visit: www.unileverusa.com

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February 7, 2023

How To Change Part Direction

The side part was never really dead, but it’s back in a big way.  Side saddle and butterfly fringes are great compliments to short hybrid cuts, mid-length lobs and longer layers.  It’s one the easiest ways to be on trend this season without having to do that much.  But how easy is it to change a part?  Top stylist Sam Villa, Co-founder and Chief Creative Officer of Sam Villa and Global Artistic Ambassador for Redken, explains how to train hair to switch directions.

“The middle part has been popular for so long that hair will tend to want to live there now, so you have to work to change your root direction, basically alter hair at the base, in order for it to fall to the side now,” explains Villa.

How To Change Part Direction

  • Apply a mousse or lotion to wet hair at the base (roots).
  • Use the hook of a comb to neatly carve out a side part.
  • Use the fine teeth of the comb to smooth and reset the growth pattern by combing hair to the side while trailing with the nozzle of a blow dryer focusing heat and air at the root in the direction hair should fall.  For natural textures, apply product on wet hair, comb into place and let air dry or diffuse to dry.

A comb works better than a brush because it can reach further down the hair shaft and grab hair closer to the root.  The fine teeth also provide more tension for redirecting.

How long will it take to retrain hair for a solid side part?  It all depends on how often hair is shampooed.  Hair should stay in place if it does not get wet…and sooner or later it will fall into the new pattern automatically.

Suggested Tools and Products

  • Sam Villa Signature Series Long Cutting Comb – has a hook and fine teeth.
  • Sam Villa Professional Light Ionic Blow Dryer – comes with a rotating nozzle.
  • Redken Root Lifter Volumizing Mousse

Credit: Hair/Sam Villa; Creative Director and Photographer/Teresa Romero; Model: Irena Kukh.

Sam Villa is Co-founder and Chief Creative Officer of the Sam Villa Company (Allvus, LLC), a leading education and styling tool company for the professional hair industry. He is also Global Artistic Ambassador for Redken 5th Avenue, a L’Oreal brand. Villa is the 2021 NAHA Educator of the Year, Hair Awards USA Hall of Fame Inductee, 2021 AHP Icon Stylist Influencer of the Year, 2020 International Hairdressing Awards ‘International Hair Influencer of the Year,’ the 2017 NAHA Lifetime Achievement Award Winner, Intercoiffure America/Canada Member, Behind the Chair Stylist Choice Award Winner for Favorite Platform Artist and Educator (2012, 2011 and 2007) and Favorite Overall Educator of the Year (2015). His inspiring education and innovative ergonomic styling tools can be experienced on samvilla.com. The Sam Villa brand brings free digital education to everyone including hot tips and techniques, as well as access to livestreamed educational events. The company also offers professional tools for consumers so they can achieve salon-quality results at home with minimum effort.

Facebook: @SamVillaPros; Instagram: @SamVillaHair;  YouTube: @SamVillaHair;

Twitter:@SamVillaPro; Pinterest: @SamVillaHair.

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February 6, 2023

COSMETICA LABS STEPS BOLDLY INTO 2023 WITH EXCITING CREATOR PARTNERSHIPS AND A VIRTUAL SHOWROOM FOR CUSTOMERS External Inbox

 

With a 30-year history in manufacturing the world’s most iconic beauty brands, Cosmetica Laboratories Inc continues to trailblaze the industry with a multi-layer marketing approach for 2023. Following ground-breaking 2022 successes such as an immersive pop-up in NYC and the BeautyMatter NEXT award for best Contract Manufacturer, Cosmetica announces a bold extension to their marketing strategy. The approach will include a virtual product showroom and a campaign partnership featuring industry key opinion leaders. Both will be launched through a bodega-themed showcase at the MakeUp in LA 2023 exhibit.

Cosmetica’s latest product launch is in collaboration with social media personalities and industry professionals: Afia Beauty (@afia_beauty), Sebastian Blagdon (@sebabulous), and Lou Swinden-Payne (@louswindenpayne). The content creators partnered with Cosmetica to produce engaging and educational demonstrations that capture product attributes, and behind-the-scenes action of the collection, with a viral twist.

“This collection is an approachable and playful look at what happens when you mix scientific formulas and innovative products that really work! I’ve worked behind the scenes with Cosmetica in the lab throughout my career, but this collection truly showcases the passion, skill, diversity, and innovation in the lab and throughout their team. Watching and learning directly from Cosmetica’s product development professionals on how their innovation process works to predict the trends of the future, has been an honour to say the least.” says campaign partner, Lou Swinden-Payne.

The result of this collaboration will be exclusively launched at the MakeUp in LA tradeshow on February 16th and 17th at the LA Convention Center, with head-turning activations from a virtual reality lab tour, a pop-art supermarket-inspired theme, and a digital experience that will bring the next generation of beauty products to life.

This event will also launch Cosmetica’s new digital footprint. 2023 will showcase a rollout of a new virtual showroom for customers and sales education with superior functionality and streamlined service integration. This marks the culmination of a year-long digital makeover that resulted in a full revamp of Cosmetica’s platforms including Instagram, with a 73% growth in followers.

“Our industry is dynamic, and our omni-channel marketing strategy continues to evolve to meet the needs of our customers. In 2023, we will continue breaking boundaries to inspire our partners and provide exceptional service” says Maria Osorio, Director of Marketing and Product Development, Cosmetica Labs.

About Cosmetica Laboratories

Cosmetica Labs is a Canadian cosmetic manufacturing and custom innovation house developing breakthrough beauty products for the world’s most iconic brands. We specialize in product development and manufacturing for color cosmetics and skincare. Our extensive team of experts collaborates with established brands and high-profile market entrants to create award-winning formulas. With over 30 years in the Beauty Industry, Cosmetica has over 600 employees including 75 research professionals that bring clients’ visions to life. The company has 2 manufacturing facilities in Toronto, and a state-of-the-art innovation hub in Los Angeles.

 

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February 6, 2023

Brunette the Label Launches Cinnamon Hearts Candle in Collaboration With Mala the Brand

Brunette the Label and Mala the Brand launch their Cinnamon Hearts candle to compliment your Valentine’s Day. The two Vancouver Canada based brands have teamed up for a signature candle inspired by the spicy candy for the holiday!

The Cinnamon Hearts candle is an eco-friendly coconut and soy wax candle with a wood wick to make even the most urban of spaces to feel like a winter escape. The two female-owned brands combined forces to spice up your holiday launching alongside Brunette the Label’s coveted Valentine’s Day collection.

The Brunette the Label x Mala the Brand Cinnamon Hearts candle is $40 and available at BrunettetheLabel.com

 

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February 6, 2023

DARK & LOVELY ANNOUNCES MEAGAN GOOD AS NEWEST BRAND AMBASSADOR

Dark & Lovely proudly announces Meagan Good as their latest ambassador at their ‘Making Bold Moves’ event held in support of the brand’s philanthropic initiative, Building Beautiful Futures. The award-winning actress, bestselling author and producer also debuted the return of her signature blonde hair.

“In a world where Black women are often disregarded, Dark & Lovely has always celebrated us. I’m honored to be partnering with this legendary brand to help embolden Black women to authentically walk in their power, dream big and celebrate who they are,” The ‘Harlem’ star stated.

Recognizing the growing “opportunity gap” for young Black women, particularly post-pandemic, Dark & Lovely developed Building Beautiful Futures in 2022 to help bring educational and career equity to Black female college students and young professionals. In 2023, the program will further its commitment to create opportunities for young, Black women and equip them with tools for success through even more masterclasses, scholarships, mentorship opportunities and networking events.

Good’s commitment to uplifting young Black women, approach to taking new challenges head on and enthusiasm for bold, show-stopping looks embodies everything Dark & Lovely stands for. She will serve as an ambassador for the brand’s Fade Resist collection and full product range. She will also help spread awareness about Building Beautiful Futures as it kicks off its second year by lending her voice and time to inspire and support young Black women.

The evening featured BOLD conversations with Good and Digital Creator, DonYé Taylor, moderated by Dark & Lovely’s Marketing Director Tenaj Ferguson. Dark & Lovely and BrainTrust Founders Studio also revealed the winner of their recent pitch competition, Janell Muhammad, Founder and CEO of SelfiēSkín Co. She was awarded a $5,000 grant and a trip to Dark & Lovely’s headquarters in NY to learn what it takes to build and grow a brand.

To learn more on how to:

  • Apply For a Building Beautiful Futures Scholarship HERE
  • Participate in our Mentorship Program – Follow DARK & LOVELY for our schedule of mentorship masterclasses focused on education, life and career coaching
  • Be The Change – Become a Mentor or Mentee and Inspire others by sharing your mentorship story using #DARKANDLOVELYBBF

About Building Beautiful Futures

Building Beautiful Futures is Dark & Lovely’s initiative that helps close the opportunity gap by bringing educational and career equity to Black, female college students and young professionals via scholarships, mentorship and career coaching opportunities. The “opportunity gap” refers to the fact that circumstances in which people are born, such as their race, ethnicity, ZIP code, and socioeconomic status, often determine education and career opportunities. Recognizing the growing opportunity gap for young Black women, Dark & Lovely is committed to creating paths to success for over 1,000 young Black women.

About Dark & Lovely

Dark & Lovely, founded in 1972, was created to help Black women express and embrace their individual styles. As one of the first brands to celebrate the Black consumer, for 50 years Dark & Lovely has been known for offering innovative products and technology made exclusively for Black Women to address their specific beauty needs. As a subsidiary of L’Oréal USA, Dark & Lovely continues to unveil breakthrough hair innovations for women of color. For more information, visit www.darkandlovely.com.

About Meagan Good

Actress, producer, director, author and philanthropist, MEAGAN GOOD is the lead of the hit critically acclaimed Amazon series, “Harlem,” from GIRLS TRIP writer Tracy Olivier, returning for a second season on February 3rd. She will next be seen reprising her role as ‘Super Hero Darla’ in SHAZAM! FURY OF THE GODS, the sequel to the hit DC Comics film which hits theaters worldwide March 14th. The THINK LIKE A MAN star most recently starred opposite Jamie Foxx and Snoop Dogg in Netflix’s DAY SHIFT, and directed the short film BLACK KAREN in partnership with Kevin Hart’s Laugh Out Loud Productions and The Sundance Institute, which premiered at the 2022 Sundance Film Festival. Her breakout role in EVE’S BAYOU earned her critical acclaim for her powerful performance opposite Samuel L. Jackson, and nominations for an NAACP Image Award and Hollywood Reporter Award.

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February 5, 2023

Karina Brez Debuts The Jeweled Barn, an Elegant Mobile Retail Pop-Up, at the Winter Equestrian Festival

The Jeweled Barn, by Karina Brez, is an eco-friendly shop inspired by the tiny house aesthetic.

 

New York, NY. January 11, 2023.  Karina Brez Jewelry celebrates the bond horses and humans have. Influenced by the majesty of the horse, equestrian gear, symbolism, and myth, her designs honor both the sport and the connection created. They feature a harmonious balance of love for all things equestrian, while making fine jewelry accessories accessible. In her next branding expansion, Brez takes her equine style and brings it to the world of interior design through The Jeweled Barn, her tiny house retail pop-up concept. The newly debuting Jeweled Barn is located just outside of the VIP area of the Winter Equestrian Festival, which runs from now through April 2, 2023.

Returning to the Winter Equestrian Festival (WEF) at the prestigious Wellington International for the 11th year, the show is the longest-running equestrian event in the world. Attracting the top athletes in the sport, WEF is the premier backdrop for trendsetting equine style. The Jeweled Barn is a tiny house, inspired by the distinguished show, as a celebration of the equestrian lifestyle. Designed to appear as a barn on the exterior, it is an homage to the home of the horse. Its interior is meticulously detailed, for the viewing and purchasing of pieces from Karina Brez signature collections. 

Jewelry Designer Karina Brez states, “The Jeweled Barn is inspired by the spirit of the equestrian lifestyle, both rustic and refined. An interpretation of an English tack room, it is sophisticated, incorporating green, gold and reclaimed wood. It is making its debut at WEF, and will be used to showcase Karina Brez Jewelry at horse shows across the U.S.”

The Jeweled Barn was developed to be carbon neutral: consciously designed with environmental impact in mind, featuring eco friendly products, several local vendors, and surrounded by many plants. The structure was built by Melbourne, FL-based, Movable Roots. “As a complete custom design and build company, Movable Roots was excited to be part of Karina’s journey, helping her create a unique mobile ‘tiny home’ space that worked for her and her brand,” says Michael Cheatham, Co-Owner, Movable Roots. Its lights are from Barn Light Electric, in Titusville, Florida and the large windows were acquired by PGT, a local window company. In celebration of the equestrian aesthetic, Ralph Lauren tartan wool fabric is repurposed as wallpaper. The shelves are made from old tobacco barns, and there are reclaimed hardwood floors at the base of the structure. The entire barn is powered by solar panels on its roof, designed and installed by Expert Mobile Solar, from Brevard County, FL. The solar panels are assisted by a battery to allow the barn to be off the grid, including its satellite internet and air conditioning. Handmade leather trunks have been commissioned from Nick Coggon in Nottingham, England to decorate the building. The interior is furnished with shiplap walls, painted green, and it is decorated with equestrian antiques. Ebony-stained cedar wood and copper lights surround, and flowers adorn the exterior of The Jeweled Barn. Its innovative design offers a modern way to attend horse shows in a pop-up retail space, allowing for the aesthetic of the Karina Brez equestrian fine jewelry brand to show through on-the-go.

The Jeweled Barn is located outside of the VIP area of the Winter Equestrian Festival (between the international Club and Hermes), in Wellington, FL.  Karina Brez Jewelry is a corporate sponsor, and is sponsoring the Adult Amateur Hunters Division, ages 36-49, at WEF. Karina Brez signature collections are available online at https://karinabrez.com/, and will be shown in person at The Jeweled Barn, from January 4 through April 2, 2023. Follow The Jeweled Barn on Instagram @thejeweledbarn. For sales inquiries or retail partnership inquiries, contact Karina Brez at 561-400-4085 or email wholesale@karinabrez.com or info@karinabrez.com. For press inquiries, contact Pietra Communications at 212-913-9761 or email info@pietrapr.com.   

About Karina Brez

A first generation Ukranian-American, Karina Brez earned the title of Miss Florida USA in 2012, and was inspired to design a jewelry collection after fellow contestants were impressed by the design she created for her own pageant dress. A horse enthusiast with a passion for gemstones, Brez completed the GIA Graduate Gemologist program, is an appraiser, and advocates for non-profits introducing children to the healing power of horses. Her signature fine jewelry collections are Huggable Hooves®™, Horse LUV®™, Bit of LUV®™, Lucky Horseshoe, Horsea® and The Garden Collection. In 2020, Karina Brez was voted one of the top three Equestrian jewelers by Equestrian Living Magazine. She opened a retail flagship in Palm Beach, Florida in 2021, and is available in retailers throughout the USA.

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February 2, 2023

Suede Fringe Handbag Sized & Styled for Festival Season

CHECK OUT GUS & VIOLET

Gus & Violet This innovative line of handbags and belts has interchangeable hardware to fit your fashion vibe.  This suede fringe handbag in gray or nude can be paired with a chain strap for a crossbody look or clip on a bracelet handle for a convenient, modern carrying option.  All hardware available in gunmetal, silver or gold.  Build your bag based on your needs.

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February 2, 2023

Lindsey Olson Demonstrates the Difference Between a Single and Double-Waver

There are dozens of ways to create texture, volume and movement, and wavers are probably the easiest and fastest way to go about it.  Lindsey Olson, Sam Villa Ambassador @lindsey.marie.olson, demonstrates the difference between a single and a double waver as she creates glam waves two ways.

Regardless of which waver is used, Olson recommends the following:

  • Dry mousse with Redken Root Lifter 10 to build volume (apply mousse, comb through and blow dry)
  • Spray each section with Redken Thermal Spray 22, comb through.  Hair has to be smooth before compressing to get highly polished results.
  • The denser the hair, the smaller the section.
  • Count to 3 for each compression for consistency.
  • Use dry sectioning clips to section – they won’t leave a mark
  • Cool hair thoroughly before breaking up and styling, this will make the waves last longer
  • To finish, use fingers for a looser Boho finish, a wide-tooth comb to push waves together and a Sam Villa Artist Series Polishing Paddle Brush for an ultra-smooth glam finish.
  • Finish with Redken Shine Flash for added gloss

Olson used Sam Villa Pro Results Double-Waver and Single-Waver irons for the demonstration, along with diagonal back sections to create a soft flow away from the face.

The Results

Double-Waver: 2 subtle rounded barrels

Result: Waves are soft and round, good for boho updos or soft braids, perfect for creating romantic soft texture and on natural curls to accentuate and define texture.

Single Waver: 1 deep narrow barrel

Result: A poppy wave with more intense ripples, the ultimate accordion glam wave with a lux feel.  Makes more of an impact than the double waver and the perfect glam waves in far less time than a traditional set.

“If you do a lot of brides and updos, wavers will save you so much time.  They’re insanely faster than using a regular curling or flat iron, especially for making glam lux waves,” says Olson.  “And yes, they are different, so don’t choose one over the other, trust me, you need both!”

See Olson create effortless lived-in waves with a double waver and Marcel iron in just 10 minutes here.

 

 

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