February 22, 2023

All About the Shag – the inside scoop on why it’s so hot

“Shags are fun, they embrace natural textures, are good for any gender, they’re low maintenance, versatile and easy to personalize…that’s why they will continue to be on trend in 2023,” explains Teresa Romero, Creative Director for Sam Villa and Artistic/Education Director for Jose Luis Salon @_teresa_romero.

They beauty is anyone can wear a shag.

  • Texture: Finer hair types need strategic point cutting for lift and texture, whereas coarse curly types usually need some strategic weight assessment to prevent expanding the shape too much.
  • Face Shape: All face shapes can wear a shag.  Fringe lengths determine what parts of the face are complemented or minimized. Shorter fringe brings attention to the top half of the face and longer fringe brings attention to the lower half.
  • Layers: It’s all about the layers. The more layers and texturizing, the more the hair can freely move for that lived-in shaggy appearance.
  • Maintenance: A good shag should last a few months or more before needing a full reshaping. Shorter fringe may need a trim in between visits. Good home care that compliments hair texture and color is a must. Coarse hair needs more moisture and finer/chemically processed hair needs moisture and protein.

Model 1 (Kaitlyn Covington): This wolf cut is a hybrid of shags of the past with longer layers on top and a shorter modern fringe around the face. Depending on hair texture, styling is shake and go or shaped into place with a Sam Villa Signature Series Oval Brush.

Model 2 (Sophia Bachand): This brunette pixie shag is inspired from the Twiggy style pixie. To style, apply a mousse or styling cream and then use a Sam Villa Professional Light Ionic Blow Dryer with diffuser to set in place. 

Learn more from the Sam Villaâ Team by booking a class here or tuning into FREE Facebook Live classes and YouTube tutorials.

Sam Villa is Co-founder and Chief Creative Officer of the Sam Villa Company (Allvus, LLC), a leading education and styling tool company for the professional hair industry. He is also Global Artistic Ambassador for Redken 5th Avenue, a L’Oreal brand. Villa is the 2021 NAHA Educator of the YearHair Awards USA Hall of Fame Inductee, 2021 AHP Icon Stylist Influencer of the Year, 2020 International Hairdressing Awards ‘International Hair Influencer of the Year,’ the 2017 NAHA Lifetime Achievement Award Winner, Intercoiffure America/Canada Member, Behind the Chair Stylist Choice Award Winner for Favorite Platform Artist and Educator (2012, 2011 and 2007) and Favorite Overall Educator of the Year (2015). His inspiring education and innovative ergonomic styling tools can be experienced on samvilla.com.

Facebook@SamVillaProsInstagram@SamVillaHair;  YouTube@SamVillaHairTwitter@SamVillaProPinterest@SamVillaHair.

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