“I see a lot of influencers posting about using less foils for maximum impact, but there is still a time and place for lots of foils. Guests who want full coverage blonde with minimum contrast simply need more foils,” explains Blake Reed Evans, Sam Villa Ambassador and owner of Shear Art Salon (Tampa, FL) @blakereedevans.
“The key to this look is paper thin slices. The thinner slice you take, the higher lift you will get to achieve maximum brightness. I also used predominantly vertical lines across the part and horizontal foils on the side to increase coverage. I did a few diagonals around the face to follow the hairline, “explains Evans.
- Color: Redken Flash Lift Power 9 and 30 Volume 1:1.5. Gloss: Shades EQ Bonder Inside Clear.
- Do not leave more than 1/8” between foils. The less foils, the more contrast.
- Style: Blow dry hair and use the Sam Villa Signature Series Professional Curling Iron 1” on the color treated setting. A color-treated setting is KEY after a blonding service because hair is fragile. This setting (392°) is great because anything over 400° can actually remove haircolor molecules from the hair.
To learn more from Sam Villa and Team, check out FREE weekly Facebook Live classes and 10-minute YouTube tutorials. The complete catalogue of customizable education for salons, shows and events, including Thrive On, is available here.
Sam Villa is Co-founder and Chief Creative Officer of the Sam Villa Company (Allvus, LLC), a leading education and styling tool company for the professional hair industry. He is also Global Artistic Ambassador for Redken 5th Avenue, a L’Oreal brand. Villa is the 2021 NAHA Educator of the Year, Hair Awards USA Hall of Fame Inductee, 2021 AHP Icon Stylist Influencer of the Year, 2020 International Hairdressing Awards ‘International Hair Influencer of the Year,’ the 2017 NAHA Lifetime Achievement Award Winner, Intercoiffure America/Canada Member, Behind the Chair Stylist Choice Award Winner for Favorite Platform Artist and Educator (2012, 2011 and 2007) and Favorite Overall Educator of the Year (2015). His inspiring education and innovative ergonomic styling tools can be experienced on samvilla.com. The Sam Villa brand brings free digital education to everyone including hot tips and techniques, as well as access to livestreamed educational events. The company also offers professional tools for consumers so they can achieve salon-quality results at home with minimum effort.
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