After over a year of the pandemic, 4.3 million people reevaluated their lives and walked away from low-paying, unsatisfying jobs making 2021 the year of “The Great Resignation.” What prompted a lot of this change? One reason has to do with work culture and how businesses, large and small, treat their employees.
Business consultant and author, Steven J. Anderson, believes the key to business success is all about service. How do we do it? It starts with the top of the organization and trickles to each individual employee. Whether you are the president of the bank, or part of the frontline as a teller, how you treat your employees, and your customers makes all the difference. Steven believes that in customer service we get so focused on the product, we forget the problem it solves for people.
Enter The Bicycle Book: The Story of a Boy, His Father, a Paper Route and 12 Secrets of Serving Others in Business and Life, Steven’s new book where he shares tips and advice from his years of helping independent medical businesses become successful. Steven learned at an early age that all of us are in the service business. He gives readers a vital key to navigating and making the most of change at all levels, wanted and unwanted, in this world racked by change.
“I don’t care what you do, you don’t survive in this world without servicing others,” Steven says. “The era that we live in today, somewhere along the way, as a culture, we’ve lost our commitment to service with the result being high turnover and loss of business. How to get it back? We must reconnect with proven principles that we all know work. Real-time, Real business. Real life.”
Steven draws his business philosophy and success from his father, a top advertising executive, who knew the human side of business and life and loved to share his knowledge with his seven children.
“This book belongs to a genre that I call the autobiographical business novel,” Steven says. “It’s a tale of my boyhood paper route as well as a how-to guide to understanding and taking action to better serve people in business and life. With specific, actionable information to impart, I decided to teach the way I was taught—through experiences with people on my paper route followed by dialoguing with Dad.”
Steven’s dad developed a campaign for one of his clients titled “Where People Mean Everything.” That created a mindset for how Steven developed his business acumen and how he conducts his business…everyone is in the business of customer service, a mindset he discusses in great depth in his book, such as:
• The way you handle customer feedback
• What you are really listening for
• The emotional solution 
• What Everything Means to People
• When People Don’t Mean Everything
• Where the Bucks Stop
A solid how-to for anyone in business, especially service-based businesses, The Bicycle Book contains practical content, with specific applications and results-producing action. Each chapter winds up with a ‘Get Pedaling’ section full of practical applications.
“Join me in this journey to success. Sit down with me and my family at the table. Get to each chapter’s lessons and to-dos for the present the way I did, by living challenges and benefitting from my father’s business wisdom and generous understanding of other people. You’ll find your own powerful lessons for a lifetime. You’ll remember the story and, like me, you’ll keep learning after you put the book down. The story keep teaching.”
So, if you are looking to start the new year with a new direction, hop on a 1970’s Schwinn metallic purple Sting-Ray bike with Steven and see where the route takes you.
About the Author:
Steven J. Anderson is a sought-after speaker, author, entrepreneur, and agent for creating “Where People Mean Everything” customer service culture in organization. As the founder of over a dozen businesses, including the Total Patient Service Institute, Crown Council, Dental Warranty Corporation, and many others, he has propelled organizations and individuals to the highest levels of performance and productivity. Anderson has been named “Businessman of the Year” by Excellence in Dentistry and has been an “Entrepreneur of the Year” finalist.
His philanthropic efforts include being a co-founder of the Smiles for Life Foundation, which has raised and donated over $40 million to children’s charitable projects around the world, as well as the founder of Eagle University, which helps high school and college students get a 7-year head start on their career.
Anderson’s previous books include Nearly Everything I learned in Kindergarten Screwed Me Up!, The Culture of Success – 10 Natural Laws for Creating the Place Where Every¬one Wants to Work, and The 13 Biggest Mistakes Parents Make. He has written hundreds of articles for industry publications and produced a large library of audio and video learning programs. He hosts two monthly programs, viewed by thousands around the world, interested in boosting productivity and profits.
Steven J. Anderson lives in Texas with his wife, six daughters and one son. For more information visit his website, www.StevenJAnderson.com.
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