November 5, 2021

Meet the 20-Year-Old Viral Sensation Aysia Hilliard, Creator of Music-Inspired Lip Balms

Aysia Hilliard is a young entrepreneur that has a talent for lip-synching and creating lip balms.

At 20 years old, the Howard University student is the founder of a fun brand that blends her love of lip balm with hip hop and pop, creating one of the most talked-about items on TikTok.

Going viral during the pandemic catapulted the brands from less than 75 orders in its first two years to over 50,000 lips balms to date! Her lips balms have shipped to over 30 countries. The tubes are larger than traditional chapsticks and more affordable, making them a must-have for the Gen Z crowd.

What’s so special about lip balm? This business-savvy woman used a play on words mixing hip hop and pop artist’s names with all-natural lip balm flavors. Meet POST MELONEFIZZOCARDI BEES, and BILLIE LIMEISH, among others.


Aysia is a biology and chemistry major who, along with her studies, is working to create more flavors to add to her popular collection.

Her TikTok channel now boasts nearly 100K followersVisit the site to see Aysia in action and enjoy the beat!

Aysia is a wonderful, outgoing, intelligent young woman who I feel your audience would enjoy getting to know. Whether as a profile or source for business tips, let’s connect so that I may introduce you to this ambitious college student with a bright future ahead.

Oh, and if you’re wondering what song went viral, it was on Aysia’s very first post just doing an explainer video of TrapStix to Chloe x Halle’s Do It! 

About TrapStix:

TrapStix Lip Balm is a trendsetting online lip balm shop, offering first-rate all-natural products and exceptional customer service to shoppers from the comfort of their own homes. The business is made up of innovators and forward-thinkers, with the drive to constantly update and improve the online shopping experience. Follow them on TikTok @trapstixlipbalm and Instagram @trapstixlipbalm.

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