October 26, 2021

Middle Eastern Brand Survives the Pandemic and Comes Back Stronger

CARAT is a luxury footwear brand for women, founded and launched in 2019 by Kuwaiti designer Fatmah Hussain. After discovering her passion for fashion design and acquiring prestigious training in Milan, she infused that knowledge with personal style, bringing CARAT to life.

As with every business, CARAT faced many challenges and setbacks during the pandemic. However, with Hussain’s leadership, the brand not only survived, but grew. The brand manufactured four new collections featuring stylish, seasonless designs that stand out on the runway, the office, the club, or the store. The unique design launches boosted sales to new levels despite the pandemic and several designs sold out entirely.

CARAT raises the bar in the designer footwear industry and transforms high heels into pieces of wearable art. Each shoe is skillfully designed, made with high quality Italian leather, handcrafted in Italy, and engraved with synthetic gems, setting CARAT apart from the crowd.

Hussain uses secrets of Italian footwear, cultural influences, and her person style to design unique and innovative footwear. Each piece is crafted to make a statement and capture a unique sense of couture fashion. CARAT never compromises on comfort or materials, despite the unique architecture of each shoe.

“CARAT shoes are designed for fearless ladies who are meticulous and know what they want in a shoe, ladies who appreciate quality, authenticity, and comfort. Make no mistake when spotting CARAT’s designs in the market, with the brand’s statement architectural heel and use of authentic leathers,” Hussain says.

For more information, visit caratbrandofficial.com and follow the brand on Instagram.

Our timeless heels are carefully designed with the aim of providing cutting-edge, selective pieces for any occasion. Dreamed and sketched by an artist, crafted in Italy under the best manufacturer and finished off with a signature Ruby engraving on each pair, CARAT heels were made to last and impress.

About Fatmah Hussain

 

With over a decade of experience working in the oil industry, Fatmah Hussain viewed fashion as a daily inspiration. After realizing her passion and talent for finding the finest fashion designs, in 2018, Hussain followed her heart and packed her passion to Milan and received customized, private training sessions in one of most prestigious private footwear schools in Milan, “Arsutoria School”, where she was trained by professional mentor in not only in footwear manufacturing and designs, but also in footwear start-up business.

 

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