Vaycay Beauty launches two new products this month, combining powerful organic ingredients familiar to beauty customers, and redefining clean beauty as plastic-free
Vaycay Beauty is bringing the importance of zero waste to the forefront of the beauty industry with two new luxury shampoo and conditioner sets launching this month.
The South-Asian owned haircare brand is excited to expand their Signature Collection with FIJI (repair) and GOA (growth). FIJI, inspired by the founder’s own Fiji-Indian heritage, combines Organic Turmeric, Frangipani and Neroli, while GOA has Indian Gooseberry (Amla), Rose, and Clove. FIJI and GOA each come with a large shampoo bar and conditioner bar, joining the original MALDIVES (moisture) set with Organic Marula Oil.
After struggling to find effective zero waste haircare for textured hair, Vaycay Beauty founder Ashlene Nand discovered handmade shampoo on a trip to Miami and began selling to family and friends. In 2021, she relaunched the brand with a focus on making it as easy as possible for beauty customers to switch to bars.
“Our goal is to deliver a washday experience like no other,” says the founder of Vaycay Beauty, Ashlene Nand. “While on a journey of embracing my natural hair, I noticed there weren’t any products on the market that catered to my hair type. The goal of this collection is to show that we don’t have to sacrifice inclusivity or the environment when shopping for great haircare. And it doesn’t have to come in a brown paper bag, either. Zero-waste can be luxurious. It can feel like a Sephora or Ulta product even without plastic.” Vaycay Beauty bars are formulated to work on all hair types.
Annually, the beauty industry produces more than 120 billion units of packaging globally and reportedly contributes to over one third of the planet’s landfill. Vaycay Beauty is tackling this problem head on with plastic-free, toxin-free haircare. All Vaycay Beauty’s products are handmade in the USA with 100 percent natural ingredients formulated without Parabens, SLS/SLES, Formaldehyde, Propylene Glycol, detergents, Silicones, Phthalates, Sodium Chloride, and Palm Oils.
Maldives with Marula is currently available on Amazon, Thirteen Lune and VaycayBeauty.com. The set retails for $34.95 USD. Each bar lasts for around two months. Fiji with Frangipani and Goa with Gooseberry will be launching this month, starting with VaycayBeauty.com followed by select retailers globally.
About Vaycay Beauty Co.
Vaycay Beauty Co. is the first haircare brand to combine zero-waste with powerful, organic herbals that work. Vaycay Beauty Co. products achieve results customers can feel and see, tackling issues such as dryness and growth, without any toxins or environmental guilt. The company’s goal is to provide inclusive options for those looking to get more from their traditional shampoo and conditioner. Their signature collection currently includes Maldives with Marula Oil (Moisture), Fiji with Turmeric (Repair), and Goa with Gooseberry (Growth).
For more information, please visit www.vaycaybeauty.com
Follow Vaycay Beauty Co. on Instagram @VaycayBeautyCo
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