Have you been working for years and want to change your company logo? So you have good reasons for this. It is known that prestigious global brands change their logo design over time. However, they do it professionally so as not to lose their customers, as well as the demand for products or services. According to Aleksei Titov, a logo is the face of any company, and if it does not reflect the goals of the business, then a change of the logo is required.
5 signs to change your logo
In the world of fashion, technology, furniture industry, automotive industry and other spheres of life, an important place is given to the creation of a logo and its change. It’s not just a pretty emblem with graphics or letters. Each image and word contains a secret meaning, its own legend. Logo creation is of great importance. This can be seen in vivid examples of advanced applications, brands of clothing, footwear, electronics or technology on the site 1000logos.net.
Aleksei Titov suggests changing the logo in the following cases:
- The logo does not correspond to the essence of the business. Over the years of its existence, any business undergoes changes. This is due to the constant development and provision of new products and services. If the company has moved forward in its production, increased output and product range, then it’s time to change the logo. The new logo should reflect the real goals of the company at the moment.
- Gloomy appearance of the logo against the background of new media. According to Aleksei Titov, the distinctive sign must be changed if it was created 10 years ago. During this period of time, a lot has changed and there is no longer compliance with reality. If the logo was designed for advertising in a newspaper, then you need to think about updating. For example, pay attention to how your logo looks on social media – Facebook, Tiktok, Instagram.
- On magazine and newspaper pages, your old logo looked beautiful. However, we need to move forward and use all existing connections with potential customers. Therefore, the choice of a suitable logo is important here. Aleksei Titov advises to visually reduce or enlarge the old logo. See if the picture quality has deteriorated. You can imagine your logo in black and white. If you don’t get positive emotions from such changes, then you definitely need to change the logo.
- Homemade logo. There are companies that do not use the services of specialists and create their own logo on their own. If your company has achieved success over the years, it is worth changing the logo and entrusting the work to a professional. For example, Apple has achieved great heights largely through its logo design. If your logo doesn’t have an attractive, modern look, feel free to create a new logo.
- Complex design. Aleksei Titov says that simplicity is important in logo nowadays. Even 10 years ago, special effects, gradients to add beauty to the logo were in trend. All types of decorations, additional elements in logos are outdated today and look defiant. It is important that the client immediately understands the essence of your proposal. Therefore, choose a simple and concise design, use 2-3 colors in one logo. A sign of a successful logo is an inscription or an image on a translucent background.
- Unattractive logo. If you notice that your competitors have more interesting logos than your company, then come up with a new logo for yourself.
According to Aleksei Titov, a properly selected emblem will become the hallmark of every company and will help it achieve considerable success in its field of activity.
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