After many successful collaborations with Charlotte Tilbury, Urban Decay, Givenchy and Olay, Grace Chow, one of the original influencers in China, thought it was time to launch her very own brand. Code Mint is a newly launched Blue Beauty Brand with products that are clean and cruelty-free. The collection includes lipsticks, an eyeshadow palette, 2 blush colors and 2 highlighters ranging from $15-$20.
Code Mint promotes a 666 philosophy that emphasizes the elimination of 66 toxic and hazardous ingredients and the addition of 6 nutrients that have anti-aging and anti-inflammatory properties. The mission at Code Mint is to constantly push the standard of clean beauty by removing commonly used hazardous ingredients in color cosmetics. One of the 66 absent ingredients is oxybenzone that has proven to be harmful to coral reefs.
A large part of the collection includes lipsticks in a range of colors. The Satin Lipstick has a creamy moisturizing texture that hydrates lips. The Matte Lipstick’s are lightweight but glides on smooth, streak-free and smudge-proof, in addition to having high pigmented color with a no-shine misty matte finish. Code Mint’s 9-Color Eyeshadow Palette includes grounded matte texture in ultra-nude shades, marbleized cream as well as shimmers and heavy-glitter metallic. The powder blush is creamy yet lightweight and blends easily on the cheek. Lastly, the mixed-duo jelly highlighter also blends easily with pore minimizing effects and smooth shimmers for a soft daytime look or dramatic night look.
The brand was created for free thinkers, modern movers, environment lovers and everyone in between while combining two contrasting worlds – urban and chic. Code Mint believes that beauty lies in feeling free to be anything and everything. Everyone has a unique code.
Code Mint is now available at TMall and will launch in the US later this year.
About Grace Chow
Grace is an entrepreneur, fashion designer and the most popular influencer in China. Born in Beijing and educated in London, Grace traveled extensively since her young age. Her unique and acute sense of fashion spans from haute couture to streetwear, attracting millions of followers on social media and gaining much media attention. Grace has since delivered numerous fruitful collaborations with established fashion brands. In addition to being one of the first brand ambassador’s of BY FAR.
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