When you select a domain name, it is the same as choosing a brand identity. You need to plan and consider it carefully. Building a website takes a lot of time before it will be popular with the public.
You need to ensure that you pick a name that fits perfectly with the niche, business, and culture. Furthermore, you need to use a domain name that is easy to reach and market to the online community.
To know more about the domain name selection, here are the ways for you to consider.
1. Make it short, easy to recall, and quick to type
A domain name needs to be easy to spell and remember. It must be short yet meaningful to your business. You can use catchy words that describe your business. In this way, it will be easier for the readers and customers to find your website. It must also need to be simple and easy to spell so that the customer won’t get confused with the brand name.
You can use around one to four words to emphasize your brand and domain. For example, Facebook is one of the famous and legendary social media sites today. Aside from its features, it has only a two-worded brand name, and this is the same word used in its URL.
2. Check the Competitor’s Websites
Benchmarking is not only for strategising and observing your competitor websites. You may also apply this concept to establishing a brand name. You can check the competitor’s websites to know how they come up with a name for the writing industry.
You may also use myadmissionsessay coupon code to have a free or discounted price for orders or consultation. Consider asking about their domain name and how did they come up with their brand.
3. Target your audience and apply SEO Keywords
Marketing your website is the most difficult part, especially if you are a beginner. Some people do not want to spend too much on ads, and they are trying hard to get organic traffic results. By using the SEO concept, you can rank your website competitively in Google. The search bots will crawl on your site and rank your page properly.
Furthermore, do not forget to acknowledge the basic rule of thumb. Learn how to target a specific audience and niches. Whether your business operates in a local area, you can still be easily searchable on the web.
As an example, if you are residing somewhere in Australia and your business involves in SEO services, you may come up with Queensland SEO House, Search EO Brisbane, or NSW SengineO. If you notice, the keyword itself is placed in the brand name, and eventually, this term will be used as your domain.
4. Do Not Use Numbers and Character Symbols
Your domain name is not a password that you need to put symbols, numbers, or capitalized letters. As much as possible, you must keep your brand name simple and easy to remember.
Imagine you are using the name Street51 Coffee. This brand may sound interesting, but most people would be confused with the numbers. Some might forget to spell it correctly, whether the word is street or St. Make it as simple as possible as you can so that the customers can easily search your website.
5. Check the Trademark Legality
Before you published the domain name, you need to check it first with a trademark or copyright assessor tool. It should not be a similar name to another company. In this way, your website is safe from any fraudulent companies, and you will not be imposed with legal charges.
To check the trademark, you can go to your government’s website that approves and registers brand name applications. You may also use the online website tools that detect any trademark illegality.
6. Choose the appropriate domain name for your business
You need to find an easy to remember the extension name so that the visitors can reach you anytime. Most of the popular domains end with a .com, .net, or a .biz. If your business is involved with writing, you may choose among the domains mentioned. If you want to customize it, you may also try the .me extension name for blog posts.
Since Google has already familiarized itself with these domains, it will be quicker to find the website in the search bar. Your brand name will reach the target audience, and it will help your writing business find the right customers.
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