March 2, 2020

CUPSHE BLUE SET TO MAKE WAVES THIS SUMMER

CUPSHE BLUE SET TO MAKE WAVES THIS SUMMER WITH A FRESH, NEW DESIGN DIRECTION

Manhattan Beach Southern California swim brand Cupshe announced the launch of Cupshe Blue, an entirely new collection defined by bold colors, daring prints, and head-turning silhouettes.

“We really wanted to shake things up a bit with Cupshe Blue and launch a collection that really speaks to a woman who is young or young-at-heart, and who wants swimwear that is fierce and fearless, just like she is,” said Bella Jaida, Lead designer of Cupshe and Cupshe Blue. “Expect to find a focus on fashion-forward, designer-driven design that maintains the company’s core principles of quality, style, fit, and affordability.”

For Summer 2020, Cupshe Blue has created swimwear that is perfectly suited whether spending the day in the San Diego surf or poolside in the Palisades. The collection features many well-loved classic details like high-waisted bikinis and textured fabrics, while introducing more arresting designs that feature lower cuts, cheekier styles, bold colors, and attention-grabbing patterns.

Think bikinis in Kelly green gingham ruffles or with an orange leopard print bandeau top. Pieces like a one-shoulder striped one-piece suit or the cutout halter bikini are the perfect silhouettes for any woman who dares to bare in an unexpected way.  Most Cupshe Blue swimsuits retail for $17.99-21.99.

Cupshe and Cupshe Blue are available in the U.S., Australia, France, Spain, and other markets by visiting cupshe.com.

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