For the owner of the Get Name Necklace Jewelry store, the design of the Get Name Necklace Jewelry display window is one of the reasons why the owner is more troubled. Because the size of the Get Name Necklace Jewelry is small, it is difficult to attract attention. At this time, some props need to be used. Here we share the basics of Get Name Necklace Jewelry window display at its best.
The window is an important part of the Get Name Necklace Jewelry store or the franchise cabinet. The beautiful jewellery window can not only capture the customer’s sight, but also firmly grasp the customer’s heart. Any business will not ignore the design and layout of the window. Requirements for an attractive jewellery window are a clear theme, unique style, unique living characteristics, cultural atmosphere and artistic position. In the specific window display, you need to follow the design concept, understand the characteristics of the window, and do the corresponding exhibits, props and placement work.
First, the basic knowledge of the display window
Structure
The window generally consists of the bottom, the top, the back panel, and the side panels. According to the completeness of the components, the window can be divided into:
1) Sealed window: The above-mentioned partially-completed window is called a closed window.
2) Open window: Not all windows have the above four parts, and many of them have only a part of them.
Type
Forward window: The window is upright, single or multiple, facing out of the street or facing the customer passage. In general, the customer only sees the displayed goods in the front direction.
Two-way window: The windows are arranged in parallel, the face is relatively extended to the entrance of the store, or on both sides of the store’s passage. The back panel of the window is made of transparent glass, and the exhibitor can view the exhibits on both sides.
Multi-directional window: The window is often located in the center of the store. The back and side panels of the window are made of transparent glass. Customers can view the exhibits from multiple directions.
Exhibits
Get NameNecklace Jewelry used and displayed is the protagonist of the window, the soul of the window. The specific choice should be based on many factors such as variety, characteristics, quantity and overall feeling.
Variety selection
1) Variety characteristics; Respond to counter products.
2) the number of choice
3) the number of varieties; the number of exhibits.
Third, The Composition
Before the window display, the elite international advisory group suggested that in order to make the displayed Get Name Necklace Jewelry< click> get the expected publicity effect, it is necessary to design and organize the expression form of the exhibit to make it an ideal picture, which is called composition, and the commonly used method in composition. There are: balance method and contrast method.
Balance method: Balance method is also called equilibrium method. In the window display, the quantity and materials of exhibits should be visually balanced and stable. Specifically include:
1) symmetric equalization; asymmetric equalization.
Contrast method: Contrast method, also known as the comparison method, that is, through the comparison of size, primary and secondary contrast, texture contrast and other means to highlight the main body of the exhibit from the background. Specifically include:
1) Size comparison: Size contrast is a technique that uses the contrast of the size or area of the object itself to highlight the subject matter.
2) Primary and secondary comparison: The primary and secondary comparisons are a display method that focuses on the display of the main exhibits, and arranges the secondary exhibits or decorations in a thick line to highlight the characteristics of the main exhibits.
3) Texture comparison: Display the exhibits or decorations of different textures together, and use the visual differences caused by the texture to highlight a display way of the exhibits.
Fourth, Color
The color choice of the Get Name necklace Jewelry window, you need to consider the following points: color selection
The color choice of the get name necklace Jewelry window should be restricted by the display content and the environment.
1) The color of the window should be in harmony with the color of the displayed get name necklace Jewelry;
2) The color of the window should match the theme of the display;
3) The color of the window should match the environment.
Commonly used color and color “expression”
Elite International suggests that different colors have different color “expressions”, that is, people will have different emotional reactions when they see different colors.
1) Red: It is a warm, active, expanding, and outward-looking color.
2) White: a comfortable and quiet neutral color that meets the physiological balance requirements
3) Green: Green appears calm and gentle, and the purest green contains emotional meanings such as peace, life, youth, hope or comfort and ease.
4) Blue: is a shrinking, introverted cold color
5) Yellow: The brightest in color, with a wide range of symbolic areas.
6) Black: Black is the color feeling that people produce when there is no light. The black connotation shows strength, seriousness, perseverance, and justification.
Color Combination
Get Name Necklace Jewelry window color can be divided into overall color and local color.
The overall color requirement reflects a large color sense, generally a relatively quiet soft cold color, to highlight the clarity, elegance of the get name necklace Jewelry itself.
The local color should be changed around the overall color, and the local color can be relatively bright, gorgeous color or intermediate color to play a bright spot or coordinate effect.
Examples of common color combinations for get name necklace Jewelry window displays are as follows:
1) Pink, purple, silver and white combination
2) Gray, red, black combination
3) beige, dark green, golden combination
4) Light yellow, bright yellow, white combination
Five, Decorations
There are many decorative materials used in get name necklace Jewelry window, such as leather products in handicrafts, hay flowers, pottery jars in porcelain, porcelain bottles, oil paintings, sculptures, fruits, flowers, potted plants, etc.
Six, Lighting
The window is like a well-arranged stage, jewellery is the protagonist, and the light is the supporting role that gives him life and aura.
1, the characteristics of the light
The lighting used in the jewellery window is a cold light source. It has low heat dissipation and low temperature. According to the color temperature configuration, it can produce two types of light, white and yellow. The outer shape is usually round, long tube type, and more fixed. There is also a spotlight, commonly known as spotlight, the light can be freely controlled, the beam angle can be freely converted, the beam orientation, the light is strong, can be used alone or in the track, and the movement is convenient.
2, lighting configuration
1) Overall lighting: The function of the overall lighting is to illuminate the entire window, and the lights used are hidden in rows in the grooves at the top or bottom of the window.
2) Partial illumination: The effect of local illumination is to illuminate get name necklace Jewelry exhibits or to express local features. Therefore, the lights are mostly spotlights that can be adjusted in the direction of illumination.
Reminder: The window display is a window of the Get Name Necklace Jewelry store. The suitable window helps to enhance the focus of the store and contribute to the improvement of sales conversion.
The window is the “face” of the get name necklace Jewelry brand. The taste and aesthetics of the window is the best competitiveness of the brand!
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