February 8, 2018


Chamilia (www.chamilia.com), a Swarovski company, will feature three new charms and two fun-loving gifts sets for Valentine’s Day 2018. The entire Chamilia line is made from sterling silver or 14 karat gold and features genuine Swarovski Crystals and Swarovski Zirconia. The brand follows strict Swarovski guidelines for quality and aesthetic standards.

“The theme for 2018 is ‘Let’s not take style so seriously,’” said Chamilia Vice President, Global Merchandising and Marketing Catherine Ottaviano. “The Chamilia woman is celebrating herself and choosing jewelry that is as special as her life is. Our Valentine’s Day product offerings this year are our ‘hugs and kisses’ to her.”

Chamilia will feature three new charms for this Valentine’s Day including the following.


Ooh La La—Flirty and fun, these three little words are written in black enamel in a beautifully detailed quote bubble charm made of high-polished sterling silver with dimensional hearts (MSRP $35 U.S.).

Classic Silver Heart Charm—Crafted with love in sterling silver, this heart charm is a simple homage to holiday sentiment (MSRP $25 U.S.).

XOXO-Love Charm—This sterling silver charm features the word “love” in black enamel with three tiny Clear Swarovski Crystals in a heart shaped “o” on one side, and “xoxo” in black enamel on the reverse. The rest of the charm is covered in a confetti of black enamel hearts and Clear Swarovski Crystals (MSRP $40 U.S.).

Chamilia will launch two gifts sets for the season to include the below.

Limited Edition Funny Valentine Rebus Charm Gift Set—This set features a three-charm rebus, which is a poem or phrase made up of pictures or symbols. Look closely to find the secret message. The sterling silver charms in this set feature Amethyst, Rose, and Light Rose Swarovski Crystals. The set includes a beautiful limited edition Chamilia gift box (MSRP $99).

Limited Edition Amour Du Jour XO Heart Necklace and Earring Gift Set—This set features an 18” necklace (plus 2” extender) with a trio of petite pendants—including a Swarovski Pure Brilliance Zirconia encrusted “x” and “o,” and a polished sterling silver heart; with matching polished sterling silver heart post earrings. The set comes in a Chamilia nested box (MSRP $99).

The Chamilia Valentine’s Day 2018 Collection is sold at the brand’s more than 2,000 retail partners worldwide and on the Chamilia website,  www.chamilia.com.

About Chamilia
Based in Cranston, RI, Chamilia is an American company that was established in 2002. Since its purchase in 2013, it has been a member of Swarovski, a world leader in quality and innovation. Each of the more than 400 exclusive charms and wide selection of fine jewelry available from the brand are made from .925 sterling silver or 14 karat gold and feature genuine Swarovski Crystals or Zirconia, or Italian Murano Glass. The brand follows strict Swarovski guidelines for quality and aesthetic excellence. For more information, please go to www.chamilia.com.

About Swarovski 
Swarovski delivers a diverse product portfolio of unmatched quality, craftsmanship and creativity. Founded in 1895 in Austria, Swarovski Crystal Business designs, manufactures and markets crystals, natural and created gemstones, finished products such as jewelry, accessories and lighting. The company’s film division, Swarovski Entertainment, produces artistically accomplished feature films with global box-office appeal. The Swarovski Foundation was set up to honor the philanthropic spirit of the company by supporting creativity and culture, promoting wellbeing and conserving natural resources. Now run by the fifth generation of family members, Swarovski Crystal Business has a global reach, with over 2,350 stores in about 170 countries and more than 25,000 employees, www.swarovskigroup.com.

SHARE THIS POST ON: Twitter | Share on Facebook | Google + | Pinterest

Speak Your Mind