GREAT NEWS FROM CARMEX!! TREAT YOUR LIPS TO THE COMFORT OF OATMEAL 24/7! INTRODUCING NEW CARMEX COMFORT CARE™ LIP BALMS…
Franklin, WI – (August 15, 2016) – Carma Laboratories, Inc., the maker of Carmex® lip balm products, is pleased to introduce NEW CARMEX COMFORT CARE™ Lip Balm, a lip balm line formulated with natural Colloidal Oatmeal and natural, cold pressed fruit oil to deliver soothing, long-lasting moisture and pure hydration. NEW CARMEX COMFORT CARE™ is a natural lip care line that incorporates Colloidal Oatmeal into its formula and offers a deliciously soft pallet of flavors specially crafted to soothe, smooth and soften lips.
These comfort-enriched, natural lip balms are available in a variety of flavors such as Mixed Berry, Sugar Plum and Watermelon Blast. Formulated with antioxidant rich, cold pressed cranberry seed oil in a contemporary easy to use wide applicator, these light-weight lip balms are perfect for use year-round to help restore lips natural beauty.
“Colloidal Oatmeal is a key ingredient in topical beauty products today because it’s an excellent, natural skin moisturizer,” explained renowned NYC dermatologist, Neil Sadick, M.D. “In addition to softening benefits, Colloidal Oatmeal possesses antioxidant and anti-inflammatory properties that are ideal for sensitive, dry skin – especially on the lips. While the Colloidal Oatmeal and other natural ingredients restore and maintain moisture, its smoothing and softening properties help keep lips looking young and beautiful.”
“We are pleased to be adding Carmex Comfort Care™ to our current assortment of lip care products,” said Jona Mancuso, Vice President of Marketing at Carma Laboratories, Inc. “As the first natural lip balm item in our product portfolio we certainly hope that Carmex Comfort Care™ will attract a new user to the Carmex brand.”
CARMEX COMFORT CARE™ will be available at Wal-Mart, Walgreens, CVS, Kroger, Target and other retailers nationwide with an SRP of $1.99 starting in August 2016. For more information, please visit: www.mycarmex.com.
About Carmex® and Carma Laboratories, Inc.:
For almost 80 years, Franklin, Wisconsin-based Carma Laboratories, Inc., has manufactured Carmex® brand lip balms. Carma Laboratories, Inc. is a family owned and operated business that was founded in 1937 by Alfred Woelbing, the inventor of Carmex® lip balm. Today, the company continues to produce its original lip care formula in its trademark jars, and has expanded the line to include flavored lip balms, comfort-enriched, natural formulas, non-medicated lip care products, and Carmex Cold Sore Treatment. The carefully crafted lip balm has been #1 pharmacist-recommended for 17 years in a row1. For more information, visit www.mycarmex.com.
11999-2015 Pharmacy Times Survey of Pharmacists’ OTC Recommendations
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