(New York, NY) – “No one wants damaged hair…yet the daily habits of many people are contributing to dryness and breakage, and they don’t even realize it. Knowing what to do and what to avoid is important. These are some of the steps I share with my guests to help minimize habits that hurt their hair,” explains Teresa Romero, Sam Villa Artistic Director and Artistic/Education Director for Jose Luis Salon @_teresa_romero.
- Using the Wrong Shampoo and Conditioner: As lifestyle, health and styling habits change so should the products used to address solutions to problems. And remember to always use conditioner – it replenishes much needed moisture and protein.
- Technique: Avoid rubbing shampoo into the ends, instead, gently massage shampoo on scalp and pull through ends using fingers like a comb. For even saturation of conditioner, use fingers or a large tooth comb to distribute in a downward motion.
- Scalp Health: An unhealthy scalp creates an unhealthy environment for hair to grow in. Use a hair cleansing treatment 1-2 times per month to remove buildup on the scalp so hair can thrive.
- Combing/Brushing Wet Hair: Hair stretches when wet making it vulnerable to breaking. To minimize, use a large tooth comb or wet brush when detangling wet hair and treat it gently.
- Twisting or Pulling: Don’t pull or twist hair throughout the day out of habit/stress, the tension will cause breakage. Leaving hair wrapped tightly in a towel, pulling too tightly for braids/ponytails/knots and up styles can also contribute to breakage.
- Hair Extensions: There are many application techniques for adding hair, to minimize damage, choose techniques with the least amount of damage for the hair type. And educate guests on how to maintain extensions at home, as well as how often they should be removed/reapplied.
- Thermal Styling: Older styling tools or improper heat settings can cause damage. Turn down the heat and/or use tools with color treated settings, like many of the Sam Villa irons and blow dryers. And ALWAYS use products that provide heat protection when styling, Redken and Mizani have many.
But before you can choose the right shampoo or conditioner, you must conduct thorough research on your hair type and the right hair products to use. Your research should also identify the right hair repair solution to fix your hair issues. Your research should also help you identify harmful products to your hair health and how to use your preferred hair products for maximum results.
Sam Villa is Co-founder and Chief Creative Officer of the Sam Villa Company (Allvus, LLC), a leading education and styling tool company for the professional hair industry. He is also Global Artistic Ambassador for Redken 5th Avenue, a L’Oreal brand. Villa is the 2021 NAHA Educator of the Year, Hair Awards USA Hall of Fame Inductee, 2021 AHP Icon Stylist Influencer of the Year, 2020 International Hairdressing Awards ‘International Hair Influencer of the Year,’ the 2017 NAHA Lifetime Achievement Award Winner, Intercoiffure America/Canada Member, Behind the Chair Stylist Choice Award Winner for Favorite Platform Artist and Educator (2012, 2011 and 2007) and Favorite Overall Educator of the Year (2015). His inspiring education and innovative ergonomic styling tools can be experienced on samvilla.com. The Sam Villa brand brings free digital education to everyone including hot tips and techniques, as well as access to livestreamed educational events. The company also offers professional tools for consumers so they can achieve salon-quality results at home with minimum effort.
Facebook: @SamVillaPros; Instagram: @SamVillaHair; YouTube: @SamVillaHair; Twitter: @SamVillaPro;; Pinterest: @SamVillaHair.
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