If you think of the word business, maybe you think of something dull, monochrome, and just plain boring. There sometimes seems to be very little enjoyment in business, and all we ever hear about are money-hungry tycoons or entrepreneurs who constantly put up-and-coming rivals down for their own pleasure after telling them to reach for their dreams.
There are many ways that your own business could be fun and glamorous if that’s where your target audience is, and they can really help your business become a cut above the monotonous rest. With that in mind, here is how you can make your home business glamorous and fun to suit your target audience and stand out to customers.
Have a professional photo shoot to make a connection with your audience
Everyone wants to know that who they are emailing about issues with products is a real human being. Having professional photos taken of you and your team can help build a strong connection between you and your customers. If they see that people of their age and gender mainly run the business, they are more likely to purchase from you. Looking at Chicago corporate photography, you can find just what you need to build that initial trust with your clients.
WORK WITH FUN & EXCITING BRANDS THAT YOU LOVE
You quickly learn that it doesn’t have to be you versus the world. If you are a blogger, influencer, or affiliate marketer, working with brands you love is vital. Aside from making your days more enjoyable, your authentic passion for the products will shine through. Using platforms like the MaryKayInTouch site for independent beauty consultants can work wonders. If nothing else, it allows you to leverage success from another company’s products while also building your reputation through association with a great brand.
Alternatively, if you manage a store or eCommerce site, it’s important to stock quality items from great brands. Even if you operate a small service-based business, partnerships with other fun companies may open the door to a plethora of exciting opportunities.
Take your time when it comes to your business’s social media and blogging
Social media can make your business feel more personable. It can help you keep in contact with your loyal customers, make announcements, and build a brand identity. You can share interests, events and share promotional content. This can be an excellent way to add some glamour and fun to your business, as you can have some fun with posts and videos about your team and your products and create a safe and light-hearted atmosphere to separate you from the herd.
Keep your tone friendly but still highly professional
Keeping your emails and blog posts light-hearted and friendly but with a professional approach can be a great way to get customers to trust your business. This can help you build bonds with already established and loyal customers and can make your business feel like a safe space.
If you own an eCommerce business, package things by hand with little thank you notes
This makes your customer’s purchases feel personal and appreciated. By hand wrapping and putting a handwritten thank you note in the parcel, it can really help make the whole ‘unboxing’ experience so much more enjoyable and fun, which can entice customers to buy again.
Also, if a customer’s friend comments on the product, your customer can respond with ‘it even came with a little thank you note’, which makes you more memorable. This one thing can be a great way to increase your publicity and a good advertising technique without putting in too much effort.
This makes your business fun and memorable at the same time, which are utterly invaluable to a home-run small business.
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