March 16, 2021

New, Affordable, Clean Haircare Line from Dollar General – Root to End

Dollar General is excited to announce a new and affordable line of haircare products aimed at cleaning, conditioning, treating and styling hair. Meet Root to End!

The new line, composed of ten products priced at only $5 each, is now available at more than 17,000 Dollar General neighborhood stores and is free of SLS/SLES, parabens, phthalates and mineral oil. Additionally, all products are cruelty-free and vegan.

We’re shaking up the hair aisle with Volumizing Shampoo; Replenishing Shampoo; Bolder Blonde Shampoo and 2-in-1 Shampoo; Volumizing Conditioner and Replenishing Conditioner; a Scalp Scrub Treatment; Curl Defining Cream; Extra Hold Hairspray and Dry Shampoo.

Check out Dollar Genral’s Beauty Event  free online, live streamed celebration offers tutorials on textured hair, nails and make-up, beauty discussions and more March 15-20.

Dollar General Days of Beauty

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