Umbreen Sheikh is a licensed cosmetologist in addition to being the CEO + Founder of Wink Brow Bar and Salon in NYC. She also has an eponymous product line which is available for review. Umbreen can assist with stories covering any of the following:
Microblading 101- What you need to know before getting this brow treatment
Waxing- What to do and what not to do before you get waxed for a painless and smooth experience
Eyelash Extensions– What are the pros and cons?
Eyebrow Shape- What is the ideal shape for your face and eyes and how to achieve it
Brow Hacks– Things you can do at home to achieve perfect brows
Are your brows aging you? – Common mistakes women make that add years to their face and how to avoid them
Eyebrows 911- What to do when you have overplucked or over bleached
Brow Mistakes you didn’t know you were making
Eyebrow Threading- 8 Thing to Know Before Getting it Done
What is the difference between Microblading and Brow Extensions?
Everything You Need to Know About Lash Lifts and Why They Might Be Better Than Lash Extensions
What are the essential brow and lash products every woman needs?
Eyebrow Trends You Will Be Seeing in 2020
ABOUT UMBREEN SHEIKH LICENSED COSMETOLOGIST
For London born Umbreen, beauty is in her blood. Her mother was a huge influence, having attended cosmetology school and owning London Salons that encompassed all areas of beauty in addition to eyebrow threading, which was quite rare at the time. Umbreen learned to “thread” brows at an early age. Umbreen jokes that her mother taught her, “The birds, the bees and the brows.” Growing up, Umbreen spent much of her time in her mother’s salons while also attending University at King’s College London and graduating with a degree in Biomedical Sciences. After marrying in 2003, Umbreen moved to New York where she became PR Director of a niche magazine. In 2005, Umbreen had a son, and in 2011 her daughter was born. After her children were in school, she decided to fulfill her lifelong passion for beauty, brows and product development.
While living in New York, she realized that there were no brow salons that catered to threading and focused on understanding face shapes and how to achieve the perfect brow shape in a way that did not damage the eye area. Although many salons offered waxing, this was not a method Umbreen wished to pursue. She was dismayed by existing salons that offered one size fits all, unhygienic, or painful brow/eyelash treatments.
As someone who learned the reigns of beauty and brows from an entrepreneurial mother, the concept of women’s “Embrowerment” was essential to Umbreen. In 2014, she developed the concept for Wink. Today, her empire includes three Wink Brows Bars in Manhattan, one in Brooklyn and one in London. For those who can’t make it to the salon, Wink has an eponymous line of brow, lash and facial products available for purchase online.
Philanthropic pursuits play a significant role in Umbreen’s life. She is a committee member of “Developments in Literacy” that educates 27,000 girls in Pakistan. She is also a Lotus Circle Advisor for The Asia Foundation a non -profit international organization that works across Asia advancing the rights and opportunities for women through their empowerment program.
Umbreen resides in New York with her financier husband and two children.
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