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We live in an age where lookism is a way of life. What would have once been considered “Hollywood-ready” is now considered to be a standard appearance for both men and women. The demand for plastic surgery among women has grown steadily throughout the world, and with it, so have the number of specializations plastic surgeons can take.
In recent years, one genre of plastic surgery in particular has taken off: male plastic surgery. From the year 2000 to 2017, the number of men who have requested to go under the knife increased by 76 percent on average. Just last year alone, over 250,000 cosmetic procedures were performed on men.
It’s becoming clear that men are beginning to embrace the plastic surgery boom, and that they are quickly turning into a coveted market demographic. Celebrity plastic surgeons like Dr. Steinbrech have taken notice of this new development and have worked to create custom procedures to help men reach their aesthetic goals.
One such example would be the Male Model Makeover, which is a series of filler injections developed by Dr. Steinbrech as a way to add contour to a man’s face. Due to the fact that it has instant effects, has no downtime, and has long-lasting effects, it’s become a favorite at his office.
How high the demand goes is shocking, even to Steinbrech himself. According to Dr. Steinbrech, the Male Model Makeover procedure has seen a 300% increase in requests since last year alone. This year, it is very likely to surpass that growth, making it one of the most popular male-oriented procedures in history.
Will this trend continue? What will happen to the plastic surgery world if it does continue? If numbers are correct, men could be the next big plastic surgery demographic throughout the country.
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