June 22, 2018

NOTHING WRONG WITH BEING GEEKY: An Interview With Jared Goetz

When he was only 21 years old, Jared Goetz was making millions of dollars putting on events around the globe. Now years later, Jared has been running and helping multiple companies and celebrities generate millions of dollars in revenue for themselves through e-commerce.

It’s A Glam Thing sat down with Jared while he was out here in Hollywood (visiting from his home base of Miami, Florida), to talk about his work, style, favorite Instagram filters and whether being “geeky” is a good or bad thing!

NICK NORTHSTAR: How would you describe your own personal style?

JARED GOETZ: Sleek, with a subtle shock factor. I live in South Florida so a t-shirt and jeans will get me through most days. I like designer t-shirts in neutral colors and a dark pair of jeans that are on the slim side. I always try to add one element to my outfit that is rare, unique or just straight up cool. I typically do this with either a watch, blazer or a pair of sneakers.

NN: You are based in Florida… what about the city do you love most? Why did you move there? Would you ever move here to Hollywood?

JG: I love the weather, which leads to a lot of golf time. I moved here because I spent a lot of time here growing up visiting family, so I always had a place in my heart for South Florida.

NN: Entrepreneurs, especially those in the “tech space” are perceived (unfairly) to look “geeky” in a sense. What are your thoughts on this statement?

JG: Geeky is a bad thing? I think it’s cool! Look, most of those in tech are not the most fashion-forward individuals, but these days you can pull off casual looks way more than you used to be able to – I think we have the tech community to thank for that.

NN: Steve Jobs had his go-to turtleneck outfit… Do you have a “go-to” outfit?

JG: Yes, typically I go with a black v-neck t-shirt and dark jeans. As I said, I’m all about looking chic, but I’m also in tech, so I don’t want to go too crazy.

NN: You work with and have helped develop some of the top Shopify storefronts online. Your own is the second fastest growing one next to Kylie Jenners. What type of storefronts (product wise) in your opinion are more likely to succeed in the online space?

JG: The trick to selling online for me is flexibility, and I try to pass that on to my students. I am trying to move a lot of product, and nothing sells better than what’s trending. Because I sell items that are trending, you have to be flexible regarding a product. Once the trend is over, you should already be riding the next wave. This is why I typically recommend stores that are themed in a general way, so the owner can shift between multiple product industries.

NN: Your Instagram account has a huge following as well… What is your favorite Instagram filter? Or #NoFilter?

JG: It depends on the lighting. I usually don’t even use filters because the Florida weather is typically good enough on its own! I’m much more concerned about the content of my posts than getting them to look perfect.

NN: What is your advice to anyone wanting to get into the digital marketing industry?

JG: Start today. That’s really my advice to anybody starting anything, just get going. Pick up a book on the industry, follow influential people and start experimenting on your own. The worst thing you can do is continue to think about how to get into something – just get into it!

NN: How can people learn more and take one of your courses you now offer?

JG: They can visit my website, jaredgoetz.com, or check out the eCom Hacks Academy website, ecomhacksacademy.com.

NN: And finally, out of curiosity, who have been your favorite celebrity or notable individuals to work with so far (that you are allowed to name)?

JG: So many good ones, but one of the coolest people that I’ve met and worked with has been Mark Cuban and Kris Singh.

Follow Jared on Instagram also at: @jaredgoetzwhathewants

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