April 27, 2018

5 Ways to Set Your Website Apart from the Competition

Whatever niche or genre your website falls into, whether it is a personal project, or part of a business venture, you will be competing against numerous other websites for precious traffic and attention in the online space. While it is now possible for anyone who wants to make a website to do so, actually mastering the art of web design is a much more difficult task.

Even once you’ve learned the nuts and bolts of it all and you understand how to put the website together, you still need to work out how you are going to make it unique and appealing. If your website looks and feels just like your competitors, how are you going to distinguish yourself? Even if you produce better content than your rivals, if you can’t step out of their shadow in terms of your design, your business will stand out as lacking innovation.

The good news is that by adopting a few relatively simple design principles and practices, you can effortlessly produce websites which manage to maintain the standards that internet users have come to expect, while also being unmistakably unique to you.

Logos and Banners

The easiest and quickest way to mark a webpage as your own is to make sure that your business logo and name are prominently visible. Remember, just because they are prominent does not mean that they have to be huge and take up the whole page. An eye-catching design will draw the eye even if it isn’t the largest thing on display.

Experiment with Layout

There are endless possible ways of laying out your website. Different types of websites will benefit from different design principles and practices, so think carefully about what you want to show the user and how you can most effectively show it.

Produce Unique Content

Note that there is an important difference between good content and unique content. Content that is unique is not necessarily good, and vice-versa. This is why it is important for you to be producing original and unique content that will also be of interest to the target demographic of your website.

For example, if you run a website for history buffs, you could throw in an article about the most famous thieves in history.

Affiliate with Others

Affiliating with another website means that you will both advertise one another’s existence to your respective visitors for your mutual benefit. Affiliate marketing is an excellent way of building up a network of contacts and other, friendly websites. You never know when these people might be able to help you in the future.

Make Sure to Proof!

Proofreading is a critically important step in the writing process. This is essentially where you check your work for any spelling or grammar mistakes. Just as you would when visiting another website, visitors to your site will expect everything to be written correctly and for the work to have been checked for mistakes.

Designing a website is easy, getting it noticed amongst all the competition is the difficult bit. At every stage of your website design and building process, ask yourself how you can put your personal flair on it. Just make sure not to overly complicate your design.

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