Dove research shows 8 out of 10 women encounter negativity on social media that can be destructive to their Self-Esteem. To combat online negativity, Dove and Twitter will empower women and girls to help change the way we talk about beauty on social media.
Oscar night marks the one-year anniversary of the #SpeakBeautiful initiative, which has contributed to a 36.8% decrease in negative conversations about beauty online, but there is more work to be done.
The NEW Dove + Twitter #SpeakBeautiful Video & News:
· Allows women will see this issue come to life and reveals a new-cutting edge technology developed by Dove and Twitter that analyzes a users’ tweets to assess their ‘#SpeakBeautiful Effect’ and help them realize the impact of their online words.
· The new technology sifts through 6 months of the user’s Twitter history and uses detailed linguistic classifiers to provide a custom online behavior/personality analysis.
· It’s so easy to get involved. Anyone who RT’s the video directly from @Dove will be automatically signed up to be the first to access the #SpeakBeautiful Effect launching mid-March. VIDEO LINK
· A sneak peak of the new technology could be found HERE.
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