September 29, 2015

Baby Boom Heats Up as the Temperature Begins to Cool “MUST-HAVE” PRODUCTS TO SETTLE IN WITH BABY

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As the transition from summer to fall is underway, most expectant Moms are preparing for what they know will be an exhausting, yet mesmerizing first few weeks with their newborn. What they may not know is how much company they will have as new moms. In fact, July through October have proven to be the most popular months for U.S. births in 2012 – 2014, according to the Centers for Disease Control and Prevention (CDC).1

And while being a parent may be the hardest job a Mom will ever love, there are a few preparations she can make to help allow for smooth sailing when her special delivery arrives.

Soothe delicate skin:
· A baby’s skin is his or her first line of defense and because it takes time for their skin to mature, it requires special care. Moisturization is essential in helping protect and maintain their delicate skin barrier. NEW CeraVe® Baby Moisturizing Cream moisturizes for up to 24 hours with one application. Developed with pediatric dermatologists, this “must-have” cream is formulated for babies with sensitive skin or eczema, as it contains three essentials ceramides and dimethicone to help provide intense moisturization to temporarily help relieve chafed, chapped or cracked skin.

Don’t forget about the sun:
· Protecting your baby’s skin during the scorching summer months is a well-known must.
But don’t be fooled by cool, crisp days; sun protection is necessary 365 days a year. Remember to keep infants under six months out of the sun. Once baby is slightly older, at least six months, apply NEW CeraVe® Baby Sunscreen SPF 45 to help protect their sensitive skin from the sun’s UVA and UVB rays. This formula contains 100% naturally sourced physical sunscreen ingredients to provide broad spectrum sun protection and essential ceramides to help repair and restore the protective skin barrier.

Stock up on layer-friendly clothing and blankets:
· Little bundles of joy can quite accurately be described as “bundled” during the newborn phase, but autumn’s temperature swings can make it challenging to keep your baby comfortable. And while nothing says comfort to a baby quite like a soft blanket, many heavy versions may be too bulky to use in a stroller. Keep layer-friendly clothing and blankets on hand to offer flexibility when fall’s temperature begins to dip.

Keep naptime sacred:
· Late nights, early mornings and midnight feedings mean naptime is sacred to a new mom.
Tune out disruptive noise with a soothing sound machine to help baby fall and stay asleep.

Yes, the early stages of parenthood can be exhausting, but these simple preparations can help new parents remain cool as they transition from summer to fall.

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All CeraVe® Baby products have been awarded the National Eczema Association (NEA) Seal of Acceptance™, which maintains rigorous standards for approval. The entire CeraVe® Baby line is also hypoallergenic and fragrance-, paraben-, gluten- and phthalate-free.

· NEW! CeraVe® Baby Moisturizing Cream ($5.99) and NEW! CeraVe® Baby Sunscreen Lotion SPF 45 ($16.99) are available at CVS, Walgreens, Duane Reed, Walmart, Meijer, Babies “R” Us, Buy Buy Baby and Amazon

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