January 25, 2014

What the Heck is Scrimping?

Sam Villa

Ever curl hair and have it fall? Spend an hour creating loose beach waves or fabulous curls that fall flat? Sam Villa, founding partner of the Sam Villa® brand and education artistic director for Redken 5th Avenue has a technique that gives waves and curls staying power called Scrimping. “Scrimping is a technique done prior to curling to lock in curl pattern, texture and volume. It resurfaces the hair cuticle and creates a foundation for curl, so when hair is curled, the curl has something to hold on to and lock in place,” says Villa.

Scrimping is good for creating multi-textured finishes and foundations to support updos and styles with massive volume.  http://www.samvilla.com/how-to/tips/how-to-get-curls-to-hold-all-dayScrimping


·       Section hair and spray with Redken iron shape 11 finishing thermal spray to protect hair from heat

·       Randomly tap down the section with a Sam Villa TEXTUR® Iron – using light to medium compression

·       Repeat until entire head is texturized

·       Curl as usual

·       Finish with Redken control addict 28 high control hairspray for curls with super staying power

Other tips and techniques for creating professional results at home, can be found on http://www.samvilla.com/how-to/. The step-by-step photos, videos, hair tips, and hairstyle gallery seamlessly link to other areas of the website, amplifying the “How To” experience and highlighting the Sam Villa styling tools needed to replicate the looks at home.

Sam Villa is founding partner of the Sam Villa® brand, Education Artistic Director for Redken 5th Avenue and Stylist Choice Award Winner for Favorite Platform Artist and Educator (2012, 2011 and 2007). He is the pro that teaches the pros how to do hair. Check out his new consumer website (www.samvilla.com) for hot tips, tricks and techniques for achieving professional results at home, including professional recommendations for the tools needed to recreate the looks – Sam Villa Signature Series brushes, combs, thermal tools and blow dryers. Facebook: SamVillaBrand; Youtube: SamVillaHair; Twitter: @samvilla; Pinterest: SamVillaHair; Instagram: @SamVillaHair + #SamVillaHowTo.

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