March 16, 2011

Naz Kupelian and the 2011 RUSK Global Inspiration Collection

One of the great things about a show like the International Beauty Show is that you get to see and meet a lot of acclaimed international experts in the beauty field. Here is one of the internationally renowned hair artist, and a creative Team Member and Master Stylist for RUSK International, Naz Kupelian. As a creative Team Member, Naz helps to create and develop new cuts and colors for each season. At hair shows, he educates and inspires hairstylists on the latest hair cutting techniques and services and demonstrates how to perform them efficiently. He is mesmerizing to watch, and fascinating to talk to!

As part of the Rusk Design team, Naz travels frequently. He continues to travel both nationally and internationally, teaching the newest styles and technique. Naz has also participated in various fashion weeks in Miami and New York, styling for celebrities and for shows such as the New England Emmy© Awards and The TV Guide Network. Recently he traveled to Park City Utah as the Celebrity Stylist for celebrities on behalf of RUSK and CONAIR. In addition to traveling, Naz owns and operates a spacious, full-service salon in the Greater Boston area. I was lucky enough to catch him in NYC and  before a trip to Europe.

Traveling served as Naz’s inspiration for his 2011 Rusk Global Inspiration Collection. Inspired by some of the most influential cities around world, Naz has turned to Tokyo, Barcelona and New York City to represent his new hair collection for RUSK International. Known for their important influence in media, entertainment, the arts, education, culture and fashion, these cities are on the cutting edge of hair fashion and trends. Naz created his three new looks,   the Tribeca for New York, the Moda, for Barcelona and the Anime for Tokyo. The collection embraces advanced coloring and cutting techniques that will challenge and captivate even the most seasoned pros.

As the heart of America, New York City encompasses the fashions and styles of many different cultures. In Naz’s hair style the Tribeca, he pays homage to the city and one of the trendiest neighborhoods, Tribeca. Tribeca, stands for the “triangle below Canal Street” and Naz uses the triangle, and V shapes in this spectacular cut. The Tribeca hairstyle epitomizes the sophistication and glamour that is New York.  The technique is created with an elongated triangle section in the interior and a V shape angle on the perimeter. Accented with soft, tone-on-tone colors, this shorter style is the epitome of urban chic. The model in the red is sporting the Tribeca.

Barcelona has been breaking ground in art, architecture and style since the late 19th century. It is a magnet to everyone from art-lovers to business execs. From the marvels of Modernism to the modern wonders of today, the pulse of Barcelona has barely skipped a beat. A sensual city full of life, romance and history, Barcelona exhibits a strong sense of culture and vitality. Naz captures that romance and vitality with his hair style the Moda, which means “fashion” in Spanish. It is accented with rich red and chocolate tones coupled with wavy or curly textures full of body and volume.

If you’ve ever been to Tokyo, you know it is a city like no other. Tokyo’s unique vitality springs from this intertwining of the new with the time-honored old. There is an energy that borders on mania and an obsession. There is a constant surprise and newness with its pop culture. Fashions and trends begin to fade almost as quickly as they come to light. They are the cutting edge of technology and all things futuristic. Inspired by the youth of this urban city for their progressive way of thinking,Naz created the Anime, named after Japanese animation. This technique is accented with strong color palettes, and elicits an almost futuristic look.  The Anime, shown on the blonde model, is a look that is defined by extreme texture and the techniques used to create it.                                                                                                                      

All the looks are gorgeous and expect to see them and variations of them this spring!

 

About Naz Kupelian:

Naz has forever been dedicated to the evolution of the craft and to the art of hairdressing. Over the years he has evolved to become an outstanding hair stylist and colorist. Naz has been trained by Irvine and Louise Rusk and Sandra Yu, Artistic Director for Rusk. Today, as a Master Designer with the Rusk Design Team, Naz brings with him over a decade of experience.

About Rusk
Fashion + Culture + Attitude, Internationally renowned leader in the professional salon industry, RUSK is one of the only professional companies to provide a full range of products and tools for salons and their clients. RUSK products allow stylists to use innovative and imaginative techniques to provide their clients everything from the latest runway looks to the next “must have” hair trend. From Deepshine™ Hair Color and RUSK Professional Engineering tools to Sensories Professional Hair Care and the Designer Collection styling and finishing range. RUSK products are available at salons internationally and at the Naz Kupelian Salon.

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