Beauty begins the moment you open the box
It’s sleek and sexy, but natural and conscious too: giving back is the new beautiful.
Created by celebrity hairstylist David Babaii, n:p beautiful is a new line of revolutionary hairstyling tools and products utilizing the science of stem cell technology just launched at Nordstrom.
https://shop.nordstrom.com/c/n
After seven years of research, David Babaii, Chief Global Creative Director, is proud to introduce plant stem cells into his now, patent-pending haircare. Working tirelessly to capture the essence and wonder of Mother Nature in a bottle, he managed to bring plant-based proteins to hair — proteins that are rich and restorative, fully delivering key nutrients to each strand. Whether naturally fine, thick, curly or frizzy, n:p beautiful is ideal for all types of hair. The products are also free of sulfates, parabens and artificial dyes for an elevated, all-natural experience. Plus, the entire line is dedicated to giving 10% of net proceeds to pediatric cancer and animal welfare charities. Because what’s more gorgeous than giving back?
David Babaii is the man who styles the most beautiful women in the world including Meghan Markle, Kate Hudson, Nicole Kidman, Scarlett Johansson, Angelina Jolie and more.
n:p beautiful’s hair styling tools are innovative, sexy and beautiful with sleek Italian design, matte black packaging and rose gold accents They include a lightweight, high-wind performance blow dryer, a fast-heating ergonomic tourmaline barrel curling iron and an innovative flat iron with vibrating plates that pulse as hair passes through to minimize tugging, pulling and heat damage. Hair is sleek, shiny, and manageable.
Continuing the matte black theme with delicate touches of rose gold, n:p beautiful’s 10 styling products will transform your hair the minute you open the bottle. Containing the amazing restorative ingredients mother nature is famous for, plants are incredible self-nourishers with the unique ability to repair and regenerate and lead astonishingly long lives. Whether it’s his Smoothing Shampoo and Conditioner, sexy Beach Spray, or Miracle Serum, each formula delivers nature’s healing ingredients like: Royal Jelly – which provides nutrition to the Queen Bee herself so of course it’s good enough for you, Lotus Flower – which increases hair strength and elasticity and Wild Ginger Root – which promotes fullness and volume. The results are smoother, thicker, glossier, hair.
“I have spent 17 years of my career working with some of the most famous people in the world, all of whom have different hair types,” explains Babaii. “Throughout this journey of creating different hairstyles for my clients, I never found a product that allowed me to fully achieve my goals… I would always have to use multiple products to achieve these looks. So, when given the opportunity to create a new hair care line, I wanted to develop something that really does what it says it does.”
As a result, the style, the feel, the results — they’re all special with n:p beautiful. Designed for the modern woman who wants glamorous, healthy looking hair, but also cares about the social impact associated with her products, the line’s presence is evident from the moment you open the box. For n:p beautiful, it’s all about finding the beauty in the world.
To learn more about n:p beautiful, please visit www.npbeautiful.com or
https://shop.nordstrom.com/c/n
