March 31, 2023

GK Hair Stays Ahead in The Sustainability Initiative with Vegan Hair Product Range

Of all the pressing issues that concern human survival, environmental sustainability makes it to the top of the list. Our carefree living has given an irreversible damage to the environment and climate, and there is no way around it. According to the United Nations’ 2021 report, the survival of the future is on the verge of “code red,” since rapid climate change and environmental damage does not seem to come to halt anytime soon. Therefore, a sustainability initiative is inarguably necessary to save humanity from the threat of environmental damage.

GK Hair, being the owner of Juvexin and a leading name in the industry, also took a strong initiative towards sustainability and established an entire vegan hair care range. According to a recent study, it has been revealed that veganism can actually bring about a huge reduction in carbon footprint. All of the greenhouse effect that comes from breeding of the animals to feeding them and harvesting their benefits, can be drastically reduced if the same benefits are harvested through plants. As per GK Hair’s scientific research worth years of efforts and testing, it has been established that any benefit that we can gain by damaging the environment, we can always find a more sustainable alternative through plants. The development of Juvexin and Juvexin V2 is a living proof of the claim. Therefore, with proper research and implementation, sustainability can be improved and the planet can be saved without compromising on the quality of living.

The GK Hair Vegan Range includes Vegan Dry Shampoo, CBD Shampoo and Conditioner, and the first Vegan Taming Treatments in the hair industry. Infused with Juvexin V2, a vegan protein blend derived from Quinoa and Pea, these products deliver amazing results and are loved by salon professionals and home users alike. The Vegan Dry Shampoo has been a revolutionary product for our vegan audience with extremely oily hair and no vegan solution. With just a few spritzes of the product on the roots, the hair is free of excess oil and sebum without an actual hair wash. Similarly, Vegan Taming Treatments have been game-changing for those who’d love to have manageable hair but are unable to find a vegan solution. The vegan Juvexin present within replenishes the hair and rebuilds the hair to its core, making it healthy, smooth, and frizz-free.

For more information, visit GK Hair website on:

Website: https://www.gkhair.com/
Twitter: https://twitter.com/gkhair
Instagram: https://instagram.com/GKhair
Facebook: https://www.facebook.com/GKhair
YouTube: https://www.youtube.com/c/gkhair
Pinterest: https://www.pinterest.com/GKhair/

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February 28, 2023

Garnier Nutrisse Announces Drew Barrymore as Brand Ambassador External Inbox

Garnier Nutrisse Is Only Getting Better as it Expands Barrymore’s Role with the Brand to Include Hair Color

The Global beauty brand announced the appointment of Drew Barrymore as Brand Ambassador for Garnier Nutrisse, an expansion to her current role with the Garnier portfolio.

A self-proclaimed avid at-home hair dyer, Barrymore’s role debuts with a creative campaign highlighting Garnier Nutrisse’s new and improved Nourishing Color Crème formula for nourished hair and better color, featuring five fruit oils: avocado, olive, shea, argan, and coconut oil. The creative underscores her love for efficacious, easy-to-use products and incorporates tips she’s gained through trial-and-error including using the brand’s shade selector tool to find the best shade, opting for the lighter shade if between two shades, using two mirrors to ensure full and even coverage, as well as rinsing with cold water to avoid color fading.

“It’s no secret that I’ve been a Nutrisse user for years. I’m excited to expand my role with Garnier and share my love of the new Nutrisse Nourishing Color Crème,” says Barrymore. “I’ve been just about every hair color under the sun, and the updated formula provides a fab shade that cares while it colors and is so easy to master on your own. My favorite is shade 70 because it’s super rich and covers my grays.”

“We’re delighted to see our partnership with Drew Barrymore expand into hair color,” said Garnier’s Senior Vice President, Ali Fakih. “She is more than a spokesperson for us – she is a true advocate, with the ability to connect and relate to her audience in a way rarely seen in the celebrity world. Her affinity for hair color, and her ‘do it myself’ nature, made for the perfect choice as our Garnier Nutrisse Brand Ambassador.”

The creative will begin running on February 27, 2023, and includes TV, digital, and social media content.

Powered with Color Boost Technology, Nutrisse Ultra Crème Nourishing Permanent Color covers 100% of grays and nourishes while it colors, resulting in two times shinier, silkier hair for improved richer color.* Available in over 30 shades for every hair texture, the brand’s online shade selector includes a one-minute hair shade quiz to find and virtually try on the perfect Garnier hair color products for you, making at-home hair color easier than ever.

Garnier Nutrisse products are available at food and mass drugstores nationwide. For more information on Garnier, the new and improved Nutrisse Nourishing Color Crème formula, and Garnier’s partnership with Drew Barrymore, please visit www.garnierusa.com.

About Nutrisse Ultra Crème
Nutrisse Ultra Crème Nourishing Permanent Color nourishes as it colors for 2x shinier, silkier and nourished hair vs. uncolored, unwashed hair. Garnier Nutrisse comes with a fruit oil ampoule that you pour directly into the mix. Our nourishing after color conditioner is infused with five responsibly-sourced oils– avocado, olive, coconut, argan and shea. The new ColorBoost technology efficiently infuses intense dyes into the hair fiber for richer, radiant, and long-lasting color with 100% gray coverage.

About Garnier USA
Garnier, a L’Oréal USA brand, was developed in 1904 in France by hair care expert Alfred Amour Garnier and is now present in more than 65 countries worldwide. Following the launch of Garnier in the United States in 1999 with Nutrisse hair color, the brand has continued to develop cutting-edge beauty products. The entire collection of Garnier brands available in the U.S. includes Nutrisse hair color, Fructis hair care, and Fructis Style, Olia hair color, SkinActive, and Whole Blends hair care. For more information visit www.garnierusa.com or follow us on Instagram, Twitter, Facebook, Pinterest, TikTok, and Snapchat @GarnierUSA.

 

 

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October 27, 2022

Inclusive Haircare Brand for Holiday Gift Guide

Presenting an  inclusive haircare brand, The Potion Studio, from female BIPOC founder Aziza El Wanni. Aziza is passionate about helping curly haired people simplify their haircare regimes. The products are for any and all mixed ethnicities, hair types and genders. 

The Potion Studio is for everyone, but most definitely for everyone who is still on their natural hair self care journey, including Caucasian, mixed and Black hair types. Please see more on The Potion Studio and founder Aziza below.


The Products – The Potion Studio has 4 products which are formulated with potent and simple ingredients that have a natural instinct to moisturize and hydrate. Less is more! The Potion Studio helps you take control of your self care routine while embracing your natural beauty, including combs and brushes to maximize the effects of the products. Find all products linked here, www.thepotionstudio.com

  1. Confident Crown Conditioner – $21
  2. Monoi Mango Moisturizer- $32
  3. Potion Pack: Discovery Set – $45.99
  4. Rose Bomb Leave-In Conditioning Spray – $32
  5. Satin Silk Shampoo – $21
  6. Essentials Circle Tote Bag – $24.95
  7. Mini Comb- $17.95
  8. Rib Brush- $25.95
  10. Founded in 2021 in Los Angeles, California, each product in The Potion Studio is derived from founder Aziza El Wanni’s own story experimenting to find the perfect ‘potion’ on her natural hair care journey. Aside from being aesthetically pleasing and beautiful, The Potion Studio’s formula is created with the multifaceted curly person in mind. After Aziza’s own journey with her hair, she discovered the most effective ingredients for textured and natural hair, such as Coconut Oil, Shea Butter Mango Butter, Monoi Oil, Rose Oil, and more. All of The Potion Studio’s super-powered products are infused with the highest quality ingredients, are vegan friendly, are free of sulfates, silicone, phthalates, PEGs, dyes, artificial fragrance, and parabens.
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August 24, 2022

Demystifying Round Brushes

 Most people own a round brush, but how many really understand how to use it?  Those that want polished voluminous styles often get frustrated when maneuvering a round brush at home – tangles, angles and fatigue get in the way of stellar results.  These tips from Karla Valenzuela, Sam Villa Ambassador and Redken Artist  @kolor.me. karlaa will make anyone feel like they are a pro!

“I advise to dry hair 70% and then turn to the round brush to stretch and smooth.  Using a round brush on sopping wet hair can get exhausting and take longer to dry, which gets very frustrating,” says Valenzuela.

Tips for Using a Round Brush

Section: Use sectioning clips to organize hair in the diameter and width of the round brush for better control. Working with sections that are too large can result in a lack of volume, less tension for smoothing and cause the brush to get tangled in hair.

Size: Large brushes are good for smoothing, straightening and creating volume with minimum curve/ flip on the ends for longer hair.  Medium brushes create more bend at the ends and small ones create the most bend.  A medium to small round brush is perfect for shorter length to shoulder length hair – using a larger size will not induce enough bounce.  A small round brush can also be used to create “blow dry curls” as the smaller the barrel, the tighter the curl.

Bristles: Boar bristles are good for textured hair that lacks luster because they distribute natural oils for a smooth shiny finish. Nylon bristles are more flexible which allow the brush to glide easier through hair and dry it faster – good for hair on the finer side or that lacks fullness as nylon bristles build maximum volume. Both types of round brushes can create volume, but the boar bristles give more tension to compress hair while nylon bristles have less tension for an airier effect.

Barrell: Ceramic coated brushes retain heat to help lock in shape and also speed up drying time which guests appreciate as many say their arms get tired.  Brushes with ionic technology are also ideal for guests as they polish the cuticle, reduce frizz and create that salon professional shine.

“My favorite round brush is the Sam Villa Artist Series Spiral Thermal Brush because it has a mix of nylon and boar bristles. It also has a thermal core that retains heat, so it delivers maximum volume and shine all at the same time,” explains Valenzuela.  “And for even more convenience, I recommend using a blow dry hot brush because you can hold just 1 tool instead of both a brush and dryer, it’s also good for those who have difficulty raising their arms,” she adds.

Sam Villa is Co-founder and Chief Creative Officer of the Sam Villa Company (Allvus, LLC), a leading education and styling tool company for the professional hair industry. He is also Global Artistic Ambassador for Redken 5th Avenue, a L’Oreal brand. Villa is the 2021 NAHA Educator of the Year, Hair Awards USA Hall of Fame Inductee, 2021 AHP Icon Stylist Influencer of the Year, 2020 International Hairdressing Awards ‘International Hair Influencer of the Year,’ the 2017 NAHA Lifetime Achievement Award Winner, Intercoiffure America/Canada Member, Behind the Chair Stylist Choice Award Winner for Favorite Platform Artist and Educator (2012, 2011 and 2007) and Favorite Overall Educator of the Year (2015). His inspiring education and innovative ergonomic styling tools can be experienced on samvilla.com. The Sam Villa brand brings free digital education to everyone including hot tips and techniques, as well as access to livestreamed educational events. The company also offers professional tools for consumers so they can achieve salon-quality results at home with minimum effort.

Facebook: @SamVillaPros; Instagram: @SamVillaHair;  YouTube: @SamVillaHair; Twitter:

@SamVillaPro; Pinterest: @SamVillaHair. Contact: Glow Communications

 

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February 15, 2022

Achieve Luscious and silky hair that lasts with K-Gloss

K-Gloss understands how frustrating it can be to deal with frizzy hair. Often it seems as if it is completely unmanageable, leading to stressful lousy hair days. That can be a thing of the past with the K-Gloss de-frizzing line of products, whose ingredients can provide you with luscious and silky hair that lasts!

 

Their de-frizzing treatment and masque include an infusion of ingredients known for their healing, calming, and hydrating properties, that work in overdrive to reduce frizz by 90% for all hair types. Frizz is not the only thing these products can help stop. They also assist in protecting your hair from heat and environmental stress, as K-Gloss designed them to recondition dull, dry, damaged, and over-processed hair — making it healthier while having more manageable air-dry results.

These treatments are lightweight and versatile and can be used daily, weekly, monthly, or simply as a spot treatment for stubborn strands! Their overall goal is to assist you in smoothing your hair while repairing split ends and keeping your natural curl.

Our products are cruelty-free, paraben-free, sulfate-free, vegan-friendly and hairdresser tested!

The $99 12oz de-frizzing treatment can last up to one year, depending on your overall usage amount. When compared to similar defrizz treatments, K-Gloss not only lasts longer in your hair but 1 bottle can last several months which can also save you money! Most importantly, the de-frizzing treatment is incredibly easy to use: simply wash your hair, lightly dry it with a towel, apply the treatment(s), rinse, and style your hair as usual!

In a consumer perception survey, after one application:

  • 99% of participants agreed their hair was more manageable
  • 99% of participants agreed the De-frizzing Treatment and Masque saw instant results and helped their hair look smoother, softer, and shinier
  • 99% of participants agreed the K-Gloss De-Frizzing Treatment and Masque helps reduce frizz over time

Start treating your hair with the products it deserves at kgloss.com!

About K-Gloss:

K-Gloss strives to provide a revolutionary smoothing treatment designed to recondition dull, dry, damaged, over-processed hair making it healthier and more manageable. Working with world-renowned chemists, our Anti-Frizz treatments are all one-of-a-kind that uses a patented formulation that proves to be the leader in the anti-frizz market. This rebuilding treatment gives longevity to natural, color-treated, or chemically-processed hair, in only 30 minutes!

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February 19, 2020

Shifting to Natural Hair Care? Here’s What to Expect

natural hair

Natural hair products are growing in popularity in recent years. Although it is not a trend that is limited only to hair care, it seems “organic” and “natural” are the buzzwords of today.  You attach them to any brand to appeal to a specific demographic. 

But it is not merely your perception that more and more people are buying Natural Hair Care products. The numbers could not be denied. 

For instance, estimates revealed that the organic care market, which includes hair care, skincare, and cosmetics, is projected to reach $25 billion by 2025. The industry was worth $13.3 billion in 2018 but has a compound annual growth rate of 9.4%.

What to Expect When You Go Natural

Those who are used to using harsh synthetic chemicals on their shampoos, however, will experience a bit of a culture shock when they switch to Natural Hair Care.

For one, you can expect to find fewer suds and foam in natural shampoo products. In synthetic products, you will find a compound called sodium lauryl sulfate, a known surfactant that is also found in toothpaste. Another similar compound you will see is sodium laureth sulfate. But the problem is that surfactants also pose some health risks. 

Natural Hair Care products have chucked these synthetic chemicals, which also means less lather.

Another thing to expect is that your hair may feel heavier, and it seems to have more oil than usual. But it is natural, especially if your hair and scalp are still adjusting to the new product. To avoid this, you need to rinse your hair thoroughly to take out any residue. Once your system has adjusted, however, you will discover that your scalp has less oil, which minimizes the occurrence of dandruff, and your hair becomes fuller.

Synthetic shampoos contain silicone, which provides your hair with that artificial sheen. However, silicone is similar to wax in the sense that it coats your follicles. It can build up on your pores and prevent hair growth. It is the reason why your hair feels thicker and fuller when you make the switch to Natural Hair Care. 

When you take out silicone from your hair care regimen, you will notice that your hair feels sticky or matted. Do not worry. It is the natural process of eliminating silicone from your hair. It will only last for a short time, depending on the buildup of wax on your hair.

Most natural hair care manufacturers recommend that you shampoo twice, at least during the initial stages of the transition. For those who want more lather out of their shampoos, this would be the method they should follow. First, they put the product on their hair and rinse thoroughly. Then they repeat the process the second time, where they will notice more suds. Wash all the residues out since they will weigh down your hair.

The crucial thing is to commit to the transition. Some people give up in the first few days without giving it a chance. You must remember that you have been using these harsh chemicals on your hair all your life. The natural hair care products are trying to undo the harm and allowing your hair to recover, so you must give it a few days.

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June 18, 2019

Introducing a new line from KMS salon-quality hair styling and treatment products

Have you ever wanted to color your hair, but wished you could’ve done a test run first? There is a new line from KMS, a leading line of salon-quality hair styling and treatment products, that helps you achieve the color you’ve always wanted, without making the commitment.

KMS products

The new KMS Style Color Collection offers 9 tones of color from purple to blue to grey. The products are waterproof, pillow-friendly, and work perfectly with hot tools. Expect a flexible, ultra-thin film for a movable finish & even results on all hair colors that removes easily with shampoo, so you can rock pink highlights to a concert and have them washed out before Monday’s conference meeting. Available at KMS salons.

 

 

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April 18, 2019

BioSilk’s latest product launch exclusively at ULTA

We are excited to share with you BioSilk’s latest product launch exclusively at ULTA. It’s their Strength and Shine On the Go Styling Kit. FAA approved, this 4 piece set uses Silk to guard styles from humidity, heat, cold, UV rays and pollution. It’s  perfect for wherever your travel plans take you. Plus, it comes with a metallic, fringe toiletry bag.

This curated, 4-piece set includes: 2.26oz sizes of the BioSilk Silk Therapy Shampoo, Silk Therapy Conditioner, Finishing Spray Natural Hold & the Original Silk Therapy Serum.

BioSilk Haircare has been the go-to brand for over 30 years to strengthen, moisturize and repair hair with silk. Silk proteins contain 17 of the 19 amino acids found in hair and is the strongest fiber in the world, equal to steel. Silk reconstructs damaged cuticles, strengthens, adds moisture and revitalizes and rejuvenates for soft, supple, shiny results. Silk even protects against humidity, heat, cold, UV rays and pollution, making it perfect for wherever your travel plans take you.

BioSilk New Launch

Price: $24.99 (A $36 value!)
SHOP IT HERE 

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April 11, 2019

World renowned singer, author, and entrepreneur Thalia Sodi’s newest products

Adria by Thalia

Adria by Thalia

Thalia Sodi, world renowned singer, author, and entrepreneur, newest extension of her lifestyle brand, Adria By Thalia, pays a special tribute to her “roots”. Her latest business venture is a line of seven salon-quality hair products is made of ingredients inspired by her heritage—coconut, agave, passion fruit, peony, and avocado extracts. Sourced from Mexico, Central America and Brazil, these ingredients make up the unique Cappa 5 Complex formula, designed to protect, fortify, repair, and strengthen all hair types including color-treated hair. Created with various hair types in mind and offered at an affordable price point (all under $10), Thalia wanted to ensure her products made women feel confident and that their hair should reflect their own personal strength and vibrancy.

Adria by Thalia is available in-stores and online at Walmart stores nationwide and Target.com.

hair pictures

 

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March 20, 2019

Garnier Brand Launches New Signature Tagline – By Garnier

Garnier Brand Launches New Signature Tagline – By Garnier, Naturally – And Commits To 100% Post-Consumer Recycled Waste For #1 Selling Fructis Sleek & Shine Bottle For Shampoo & Conditioner Packaging By End Of Year

To Herald the News and Celebrate Earth Month, Garnier Kicks Off Mobile Green House Tour with Key Retailers

 

GARNIER

Garnier proudly announces the launch of a new signature tagline – By Garnier, Naturally – to serve as a stamp of the brand’s commitment to sustainability and a guarantor of its century of experience in ingredient-focused hair care, color, and skincare formulated with naturally-inspired ingredients. With this new signature launch, Garnier pledges to continue to introduce measures to reduce plastic usage by committing to 100% post-consumer recycled (PCR) waste for shampoo, conditioner, and leave in conditioner bottles in its #1 selling hair care collection – Fructis Sleek & Shine – by the end of 2019. Presently, Garnier Fructis hair care products are produced in a zero waste facility and the current packaging contains 50% post-consumer recycled waste, and the Garnier Fructis Sleek & Shine formula uses sustainably sourced Argan Oil from Southwest Morocco.

To herald the brand’s news, Garnier is launching an education-based mobile Greenhouse Tour in select retail locations across the United States this spring. Inclusive of sampling, coupons, live product and recycling demonstrations, and interactive ingredient experiences, guests to the Greenhouse Tour will experience the world of By Garnier, Naturally.  The tour launched on Sunday, March 17 at CVS on 5748 SW 40th Street in South Beach, Miami and will end on Earth Day, Monday, April 22, at 10 Hudson Yards in New York City. In total, the Greenhouse will visit 22 locations at six retailers. Stops include:

  • March 17: Miami, Florida (CVS: 5748 SW 40th Street, South Miami, FL 33155)
  • March 18: Fort Lauderdale, Florida (CVS: 1 N Federal Highway, Fort Lauderdale, FL 33301)
  • March 21: Camp Hill, Pennsylvania (Rite Aid Headquarters: 30 Hunter Lane, Camp Hill, PA, 17011)
  • March 24: Cedar Knolls, New Jersey (ShopRite: 178 Hanover Ave, Cedar Knolls, NJ 07927_
  • March 25: Jamesburg, New Jersey (Wakefern Headquarters: 355 Davidson Mill Rd Jamesburg, NJ 08831)
  • March 26: Edison, New Jersey (Rite Aid: 10 Lincoln Highway, Edison, NJ 08820)
  • March 27: Stamford, Connecticut (CVS: 66 High Ridge Rd, Stamford, CT 06905)
  • March 28: Woonsocket, Rhode Island (CVS Headquarters: 1 CVS Drive, Woonsocket, RI 02895)
  • April 2: Grand Rapids, Michigan (Meijer: 5531 28th St SE Grand Rapids, MI 49512 and 1997 E Beltline Ave NE, Grand Rapids, MI 49525)
  • April 3: Grand Rapids, Michigan and Grandville, Michigan (Meijer: 315 Wilson Ave Grand Rapids, MI 49544 and 3434 Century Center St SW, Grandville, MI 49418)
  • April 8: Austin, Texas (University of Texas, Austin: 1000 E 41st St, Austin, TX 78751 and 1801 E 51st St, Austin, TX 78723)
  • April 9: San Marcos, Texas and Schertz, Texas (HEB: 641 E Hopkins St, San Marcos, TX 78666 and 17460 IH 35 N, Schertz, TX 78154)
  • April 10: San Antonio, Texas (HEB: 20935 US Hwy. 281 N San Antonio, TX 78258)
  • April 12: Bentonville, Arkansas (Walmart: 406 S Walton Blvd, Bentonville, AR 72712)
  • April 13: Rogers, Arkansas (Walmart: 4208 Pleasant Crossing Blvd, Rogers, AR 72758)
  • April 19: Secaucus, New Jersey (Walmart: 400 Park Plaza Dr, Secaucus, NJ 07094)
  • April 20: Valley Stream, New York (Walmart: 77 Green Acres Rd S, Valley Stream, NY 11581)
  • April 22: New York City, New York (L’Oréal USA Headquarters: 10 Hudson Yards, New York, NY 10001)

“Garnier’s mission is to develop beauty products that are both good for you and good for the planet,” says Anncy Rowe, Senior Vice President of Marketing for Garnier. “The announcement of our new signature, 100% PCR initiative for Fructis Sleek & Shine and the Greenhouse Tour serves as a commitment to our customers that we continue to aspire to bring the highest quality, most efficacious naturally-inspired formulas in the most sustainable quality packaging to the masses at a price point that’s attainable.”

With the insight that nearly half of Americans do not recycle their beauty and personal care products, accounting for 1/3 of all landfill waste, Garnier has been working with TerraCycle since 2011 to educate people on how to recycle responsibly.  Since the partnership inception, the brand has diverted over 11.7 million empties from landfills, providing a comprehensive solution to personal care and beauty packaging waste with its free recycling program for hair care, skin care, and cosmetic product empties. These empties have been upcycled into materials such as raised garden beds, benches, and picnic tables to build 13 parks, gardens and community spaces nationwide.  To kickoff the Greenhouse Tour, Garnier built a garden at the University of Miami on March 17, and will help beautify a garden in New York City in recognition of Earth Day on April 22.  The Greenhouse Tour is another opportunity to encourage reducing personal waste, as guests are invited to bring their beauty empties to the designated TerraCycle bin at the Garnier Greenhouse for recycling.

For more information, please visit: https://www.garnierusa.com/about-garnier/beauty-responsibly/garnier-sustainability or @GarnierUSA.

About Garnier
Garnier, a L’Oréal USA brand, was developed in 1904 in France by hair care expert Alfred Amour Garnier and is now present in more than 65 countries worldwide. Following the launch of Garnier in the United States in 1999 with Nutrisse hair color, the brand has continued to develop beauty products with a keen awareness of its responsibility to you and the planet. The entire collection of Garnier brands available in the U.S. includes Nutrisse, Fructis hair care and Fructis Style, Olia hair color, Color Sensation hair color, SkinActive and Whole Blends hair care. For more information visit www.garnierusa.com or follow us on Instagram, Twitter, Facebook, Pinterest and Snapchat @GarnierUSA.

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