October 26, 2010

Yea!!!! The NFL Celebrates Its Female Fans!!!


Calling All Football Fans!!

The NFL announces its woman’s apparel “Fit For You” campaign.  The NFL is celebrating its female fans this year! I am sure that you seen some of the commercials where spouses of football coaches and players (along with Alyssa Milano, who is the founder and designer of Touch by GIII) give the men back their oversized jerseys and finally mange to get a shirt that is made for a woman! About time!!! The new campaign shows how we female football fans can dress up our team apparel for a night on the town, a day at the gym , a casual weekend,  a Sunday at the stadium, or hanging out with our pals watching a game. 

To complement the ads, the NFL is launching NFL.com/women, a micro-site that will host a webisode series, video contest and look book.  The webisode series is entitled “Beyond the Sidelines” and will feature a few of the football spouse models, namely Christy Cooley (wife of Chris Cooley, Washington Redskins Tight End), October Gonzalez (wife of Tony Gonzalez, Atlanta Falcons Tight End) and Lena Ward (wife of Pete Ward, Indianapolis Colts COO), who will discuss the NFL, their home life, tips for staying fit, keeping family life fun and healthy, their charitable work, and how they style their NFL apparel.  The webisodes will also feature Tracy Anderson, the fitness consultant for the “Fit For You” campaign.

You can also submit videos for the “Strut Your Fit” contest.  Fans are encouraged to showcase their NFL style, team spirit, and love for football.  Win the grand prize and be the envy of all your female (and male!!) football friends.  It is a VIP trip package for two to Super Bowl XLV in North Texas February 2011.  Two first prize winners will each receive a $500 gift card to NFLShop.com.

The look book will highlight apparel and accessories available to female NFL fans.  New this season is everything from customized jeans, to yoga mats, to Victoria Secret’s PINK NFL collection to bedazzled and plush flip-flops.  There are a variety of NFL items for female fans of all team affinities, styles, sizes, including junior, missy, plus-sized, and maternity.  The NFL women’s apparel is available at NFLShop.com, Kohl’s, JC Penny, Dick’s Sporting Goods, Walmart and other select retailers. 

One of the things I admire the most about the NFL is their charitable work.  They will also host FIT For You 5K walk/run events this fall.  The walk/runs will be held in Indianapolis on Saturday, October 30, and in Washington DC on Saturday, November 13.  The proceeds from the walk will support the NFL PLAY 60 Challenge, a joint program of the NFL and the American Heart Association that inspires kids to get the recommended 60 minutes of physical exercise at school and at home.  Tracy Anderson will also be on hand to lead exercises with the crowd.

Go support a great cause and let’s get rid of those bulky, oversized, non-flattering jerseys! Thank you NFL for catering to your many, MANY female fans!

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