March 21, 2020

Los Angeles Based Jardin by Macris

Dressing in pajamas and sweats as you work from home sounds comfortable and convenient—that is—until you realize you have an upcoming video conference where you must look work appropriate. Not to mention, dressing this casual every day gets old when you’re a lover of fashion and trendy new styles.

For staples that are trendy and affordable at under $40, Jardin by Macris is a favorite online boutique destination. The Los Angeles-based brand offers versatile looks that refresh your closet including midi dresses, kimonos, slouchy sweaters and jumpsuits. For even lower pricing, be sure to check for discount/promo codes!

Here are some Best Sellers & a couple of our favorites for now and later…

LEOPARD HIGH-LOW DRESS

CALIFORNIA BREEZE SWEATER

FLORAL RUFFLE MIDI DRESS

JARDIN LACE KIMONO

MALIBU BEACH JUMPSUIT

 

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March 21, 2020

MOON Kendall Jenner Teeth Whitening Pen & More

Kendall Jenner Teeth Whitening Pen

MOON Kendall Jenner Teeth Whitening Pen whitens teeth and freshens breath. ELIXIR III: MOON’s proprietary blend features Lavender Oil, Strawberry Fruit Extract & Honeysuckle Flower Extract.

NeoCell Beauty Bursts

Benefits Beautiful Skin + Supports Hair & Nail Health. Each burst is formulated with Collagen Type 1 & 3, Hyaluronic Acid and Vitamin C to boost collagen to hydrate the skin, for a radiant glow.

Florence by Mills 16 Wishes Better Together Peel Off Mask Duo

These mini shimmering peel off masks work together in perfect harmony; the Mind Glowing Peel Off Mask clarifies and resets skin, and the Low-Key Calming Peel Off Mask soothes and calms. This duo set lets you choose your mood or share with your bestie.

 

 

RenewLife 3-Day Cleanse Total Body Reset

Renew Life is the #1 cleansing brand, and Renew Life® 3-Day Cleanse is the #1 selling cleanse in the nation! This easy-to-use, advanced herbal cleanse and detox formula works in harmony with your body’s natural detoxification process to help you feel lighter, brighter and more energized.

 

 

Molton Brown Jasmine & Sun Rose Exquisite Body Oil

Perfect to massage into your skin after a bath or shower to leave skin feeling moisturized and create a captivating fragrance trail. Formulated with notes of raspberry, jasmine, rose and musk and nigella seed and argan oil to keep skin feeling velvety-soft and soothed.

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March 19, 2020

Marketing From Home: Affordable Ways to Promote a Home-Based Business

If you’re running a home-based business, odds are you have to find a way to reach the masses. Home businesses are becoming more popular as opportunities arise through the internet, and the nice thing is that marketing options are responding. 

We’re going to give you some advice on marketing from home, hopefully opening the door to larger audiences. Whatever your business is, we’re here to help you grow.

Let’s get to it!

Marketing from Home: Effective Options to Consider

You’re at a particular advantage as a home business in this day and age. Marketing options were slim-to-none before, and now there are a lot of opportunities for you to exponentially scale your audience. 

The old ad in the newspaper could rake in some local business, and that’s not a terrible method if it suits your business, but there are ways to reach massive audiences without totally breaking the bank. 

In fact, your marketing budget doesn’t need to be too large in order to get your feet off of the ground. Start by checking out these tips. 

Focus on SEO

The first thing to do when you’re trying to get your business’ website up and running is to understand SEO. Search engine optimization is the process of altering your website to meet certain preferences of the search engine algorithm. 

The search engine algorithm is what search engines like Google use to determine which site in a sea of websites is the most relevant to the user search. So, when you search “mechanic near me,” Google is able to provide the three or four businesses that are often most relevant to you. 

It’s so effective that most of us don’t give it a second thought. That said, you can be one of those top three or four sites for a lot of searches if you work on SEO. A lot of the marketing tactics we’ll explore in this article pertain to optimization in some way. 

There’s a lot to learn about great optimization, but there are a few points that stick out as the most important. The first one we’ll explore is content creation.

The Importance of Content

Your website should have some outlets for content creation. Whether that means making videos, blogs, infographics, or something else, you have to have a way to put pieces of yourself online. 

A blog seems to be the most effective form of content in this day and age. Creating regular blog posts allows you to put out useful information that is also keyword optimized. Keyword optimization is a huge piece of SEO, and it’s essential for any good online marketing campaign. 

In a nutshell, keyword research allows you to see what people are searching for and how much competition there is for the search results for those terms. When you find a popular term that you could rank for, the idea is to create content that is optimized for that term. 

As you scale your content creation efforts, you’ll find that more and more people are finding you. Additionally, those pieces of blog content should direct users back toward your product pages. 

This, over time, will greatly increase sales. 

Social Media Marketing

SEO and social media work hand-in-hand. While social media isn’t one of the factors considered in search rankings, you can certainly draw users to your actual website and generate rankings through their engagement. 

You don’t have to be a cellphone expert to use all of the pages, either. Take a look at how to use Snapchat on Mac, for example. Many times, you can run the pages from your desktop at home. 

Outside of SEO, though, social media is one of the most effective ways to reach audiences. A great place to start is just by adding the people you know in your community. 

Typically, your friends, family, and business associates will be your cheerleaders. These are the people that like and share all of your content, support you to no end, and recommend your products to others. 

They’re pretty much angels. Make sure they know how much you appreciate them.

At the same time, you should see your audience expand slowly over time. That will happen without any additional effort, but you can upscale that progress in a number of ways. 

  1. Be Active and Engage

The first way to grow your audience is through simple engagement with social media sites. You can like and follow other people, businesses, and pages of interest. Do your best to engage with those pages. 

Comment on posts you think are relevant. Share the content of neighboring businesses. Ultimately, spread the love and expect that love to be returned. You can expand your network significantly through this process. 

It’s also very important to be responsive to users who message you or comment on your posts. The simple fact that you’re engaging with people and providing them with useful information will go a long way. 

  1. Use PPC Marketing

“Pay-per-click” marketing is a huge advantage to any home business. Any time you’ve seen a sponsored post or advertisement come up in your feed, you were on the receiving end of a PPC campaign. 

A lot of times, these sponsored posts are actually of interest and warrant a click. How often have you seen a commercial that prompted you to buy a product? 

You can target very specific demographics of people to have your content pop up in their feeds. That means you can choose, say, middle-aged men from the town over and market to them specifically. 

If your ad is good, you’ll see an uptick in sales. Additionally, it only costs about $10 or $20 to run an ad that could potentially be seen by thousands of people. Seriously. 

It’s so cheap because you’re only charged when someone engages with the post. In other words, when someone clicks your sponsored post, you get charged a few cents. 

If the ad appears on their feed and they just cruise by, you don’t have to pay for that interaction. Further, you can set a budget and cut the ad after you’ve reached it. So, if you only have $100 to spend on marketing this month, that’s exactly how much you’ll spend. 

Need More Marketing Insight?

Hopefully, you have a little more insight into marketing from home. It’s a process that anyone can handle. 

If you’re looking to learn more or see how a professional could significantly boost your results, explore our site. 

 

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March 17, 2020

4 Tips for Transforming Your Bedroom for Summertime

With the official last day of winter set for March 19th, it’s time to start pulling those heavy, dark fabrics of winter off the furniture and walls and making room for the light and airiness of summer. The month of March marks a metamorphosis of décor. In other words, it’s time for a bedroom makeover. 

Here are a few practical ways to transform your bedroom into a warm, organized and inviting space to enjoy during summer nights.

1. Play with Natural Light

Few design elements epitomize summer as much as natural light. Sunlight screams summertime, so let summer in by ditching the thick drapes and curtains that have blocked out the cold through winter. Instead, opt for sheer window treatments that expose the windowpanes and invite in the warm air of the new season. 

In addition to opening the drapes to let light in, mirrors are a great bedroom summer feature to add because they reflect the natural light that enters the room, instead of absorbing it as thick fabrics do. Adding a mirrored table to your bedroom or a new, wall-length mirror will help to highlight the natural light this season is known for, and the reflections created by these mirrors will make any space look larger and airier.

2. Accentuate Your Bed

Naturally, owning a luxurious mattress for cool sleeping is imperative regardless of the season. However, the key to a summer transformation of your bed is to make sure that when you get home after a long day, it looks as amazing as it feels. Spruce up your existing bed with a few choice, inexpensive accents. 

A new headboard can change the entire style of your bed. For summer, light colors of cream and beige work well, and simple, soft textures like feathers or tufts can create a heavenly homage to even the most basic of bedding. Or, stringing a single strand of pixie lights across a metal print headboard can create an enchanting and relaxing summer setting. 

3. Saturate with Summer Colors

A fresh coat of paint is the simplest yet most dramatic tool in your summer makeover toolbox. So, the question isn’t whether to repaint parts of your home — rather, the question is which stylish summer shade do you choose? The answer to that question depends on your level of boldness.

Bright yellow, for instance, is one of summer’s most notable colors, but a floor-to-ceiling wall in an egg yolk yellow shade could become a little nauseating. Instead, painting just the lower quarter of a wall in a bright and bold shade of yellow is much more digestible. Other shades that are mild enough to stand alone but still seasonably appropriate include mint, soft pink, peach, pastels, lavender and celery.  

4. Use Summer Prints & Patterns

The basic floral pattern is basically dead. This summer season promises more sophistication and fun with Bohemian designs, including furniture, rugs and bedding in bright colors and patterns to bring a summertime feel to your space. 

One Bohemian trend that lends itself well to the bedroom is the framed map. Whether it’s a hand-drawn sketch of your hometown or a canvas of your favorite vacation spot near the ocean, mounting a map to your bedroom wall will definitely add some summer flavor to your room.

Set Your Summer Style

After many months of building a barrier of fabric and furniture between you and the cold outside, it’s finally time to tear it down. Whether you play around with natural lighting, add new accent features to your bed, get bold with color, or go Bohemian with patterns and designs, allow your summer creativity to flow out as you welcome in this new summer season.

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March 2, 2020

CUPSHE BLUE SET TO MAKE WAVES THIS SUMMER

CUPSHE BLUE SET TO MAKE WAVES THIS SUMMER WITH A FRESH, NEW DESIGN DIRECTION

Manhattan Beach Southern California swim brand Cupshe announced the launch of Cupshe Blue, an entirely new collection defined by bold colors, daring prints, and head-turning silhouettes.

“We really wanted to shake things up a bit with Cupshe Blue and launch a collection that really speaks to a woman who is young or young-at-heart, and who wants swimwear that is fierce and fearless, just like she is,” said Bella Jaida, Lead designer of Cupshe and Cupshe Blue. “Expect to find a focus on fashion-forward, designer-driven design that maintains the company’s core principles of quality, style, fit, and affordability.”

For Summer 2020, Cupshe Blue has created swimwear that is perfectly suited whether spending the day in the San Diego surf or poolside in the Palisades. The collection features many well-loved classic details like high-waisted bikinis and textured fabrics, while introducing more arresting designs that feature lower cuts, cheekier styles, bold colors, and attention-grabbing patterns.

Think bikinis in Kelly green gingham ruffles or with an orange leopard print bandeau top. Pieces like a one-shoulder striped one-piece suit or the cutout halter bikini are the perfect silhouettes for any woman who dares to bare in an unexpected way.  Most Cupshe Blue swimsuits retail for $17.99-21.99.

Cupshe and Cupshe Blue are available in the U.S., Australia, France, Spain, and other markets by visiting cupshe.com.

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February 27, 2020

Japan’s #1 Exfoliator, Cure Aqua Gel, Launches New Cure Beauty Set on Amazon

 

Japan’s #1 facial exfoliator, Cure Aqua Gel, is the recent recipient of the 2019 “Brand of the Year Award” in the Health and Beauty Category at the World Branding Awards. This is the 3rd consecutive year the brand has received this prestigious award.

To help celebrate, Cure created a Cure Beauty Set containing their award-winning products: Cure Aqua Gel, Cure Water Treatment, and Cure Bath Salts. The box also includes (2) Cure Water Treatments in travel sizes. Worth a total of $107 for all items, the box (complete with usage instructions) will retail for $69.50 on Amazon.

Cure now has over 3,300 reviews on Amazon!

The Box Includes:

1. Cure Aqua Gel ($38 value)

Cure is a product that gently exfoliates your skin, removing its dried-up top layer. The coolest part? You will visibly see mini white bumps and dots start to form as you massage the product. That’s your dead skin cells coming right off! Cure is 91% activated hydrogen water, which has an anti-oxidant (anti-aging) effect. Plus, it contains Aloe, Gingko and Rosemary extracts to remove unwanted dead skin cells. You will be surprised at how smooth your skin becomes!

2. Cure Water Treatment ($62 value for all samples)

Cure Water Treatment hydrates the skin without oil. It is an all-in-one cream to use as your daily facial moisturizer both in the morning and at night. Plus, it makes for the perfect foundation when applying makeup or to use as an all over body lotion.

3. Cure Bathtime ($7.50 value for all samples)

Cure Bathtime is an at-home facial product made of 100% Ruby Rock Salt from Nepal. Lying hidden for 300-million years in the Himalaya mountains at elevations of around 15,000 feet, Himalayan rock salt is mentioned in the world’s earliest medical texts of the Ayurveda and has been used medicinally for the past 5,000 years ago. It is recognized as the world’s highest quality. Fill your basin with warm water and gently splash your face with benefits of Himalayan rock salt. The natural antioxidant properties of Cure Bathtime gently nurture external free-radical damage and aging skin. Now, you can enjoy the anti-aging, anti-inflammatory, and moisturizing benefits of a 100%-natural Facial Beauty Treatment any time in the comfort of your home!

SRP: $69.50

Where to Buy:

 

 

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February 27, 2020

Julio Designs, a Bohemian Take on Antique and Vintage Jewelry

Whether recreating today’s runway looks has you inspired, or you’re looking for the latest and greatest pieces for Mother’s Day gifts, Julio Designs shares your passion for the accessories that combine artistry and unique fashion. Handcrafted in the USA from gold and silver plated metals as well as brass, pewter, copper and aluminum, you can wear today’s hottest trends while owning an artisan treasure.

Go Beyond Simple Beads and Pendants with a Maltese Cross Design

Founder and designer Juli Hales loves this cruciform shape. Check out the Maltese Cross collection of best-selling necklaces: Cavendish, Viscose, Apricot, Brasilia, Sequel and Thrill.

For earrings: ER130.

Sport Your Best Hoops

Circular designs are making a comeback in a big way from three dimensional round shapes to hoops in every size. Show your “well-rounded” elegance with the ER241 and ER242 earring sets that are striking in silver and gold combinations.

Bring on the Color!

Vibrant color is a trend this year not to go unnoticed with statement pieces. For a great mix and match of metals and hues, start out with a bracelet. Check out the Layer Cake set of 3 tonal stretch bracelets that are beautifully beaded and charmed. Stick with one or layer them up for a dramatic look.

About Julio Designs: Founder Juli Hales creative talent for jewelry-making began in elementary school but it fostered a love of design that would later lead to her launch of her own line of handmade jewelry and accessories, Julio Designs. The Texas native previously owned and operated a chain of eclectic boutiques in Dallas for more than 10 years gaining a wealth of knowledge in business. Turning her attention to Julio Designs, all of her products are made in the USA by women, many who are mothers that desire a meaningful career opportunity while maintaining a work/life balance. 

 

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February 21, 2020

7 essential accessories to pack for your travels

Travel is one of life’s greatest pleasures. However, it’s not without its stresses – most notably, deciding what to pack. 

Without the perfect selection of accessories in your suitcase, you’ll be poorly prepared for your trip and more likely to run into problems. 

So for those of you facing packing perils, here are seven essential accessories to pack for your travels. 

  • Packing cubes

No matter how hard we try to pack light, we always end up with messy bags that are practically bursting at the seams. Enter packing cubes – they make packing and unpacking a much tidier job by allowing you do divide your bag into neat and orderly sections and collate certain belongings so that they’re easier to find. 

  • Microfiber towel

Some accommodations don’t provide towels or even charge you for the luxury. It’s therefore worth getting a small microfiber towel from an outdoor equipment store such as Mountain Warehouse – it’s durable, multifunctional and the material dries super-fast. 

  • Power bank

When you’re busy snapping pics and selfies, your phone will quickly run low on juice. So pack a power bank and save yourself the hassle of trying to track down a plug socket whilst you’re on the move. You should opt for a lightweight portable product that can fit in your pocket, so you can travel light and benefit from more space for other important accessories.  

  • Travel bottles

When it comes to your moisturizers, shampoos and foundation, don’t waste your time looking for miniatures – they’re a rip off. It’s better to buy some travel size bottles (100ml or less) and fill these up from the full-size products you already have.

  • Filter water bottle

Whether you’re travelling to a tropical island or a wintry resort, dehydration is always a risk. So consider investing in a LifeStraw filter water bottle. These fantastic products remove bacteria, parasites and microplastics from water, whilst retaining essential minerals so you can enjoy safe and nice tasting water wherever your travels take you.  

  • Travel pillow

Posture is everything during a long-haul flight. Spend too long sat slumped and you could end up suffering from a load of aches and pains that spoil your travels. So get yourself a travel pillow to support you neck and help you sit comfortably and correctly during your flight. 

  • Eye mask

When you’re constantly on the move, finding time to get some good sleep can be difficult. So get yourself a high-quality eye mask which blocks out light,  then you’ll quickly drift off quickly and grab some shut eye whenever an opportunity arises. 

 Traveling to the airport 

Don’t risk your accessories and other precious pieces getting damaged on your way to airport by travelling on overcrowded public transport. They’ll  be far more safe and secure in the boot of your car. So drive to the airport instead – you can use Looking4.com to find parking deals for US airports  from Ontario to Orlando.

With your transport sorted, purchase these seven fabulous accessories, start packing and get ready for some wonderful travel adventures. 

What are your must-pack accessories for travel? Let us know in the comments section. 

 

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February 19, 2020

Shifting to Natural Hair Care? Here’s What to Expect

natural hair

Natural hair products are growing in popularity in recent years. Although it is not a trend that is limited only to hair care, it seems “organic” and “natural” are the buzzwords of today.  You attach them to any brand to appeal to a specific demographic. 

But it is not merely your perception that more and more people are buying Natural Hair Care products. The numbers could not be denied. 

For instance, estimates revealed that the organic care market, which includes hair care, skincare, and cosmetics, is projected to reach $25 billion by 2025. The industry was worth $13.3 billion in 2018 but has a compound annual growth rate of 9.4%.

What to Expect When You Go Natural

Those who are used to using harsh synthetic chemicals on their shampoos, however, will experience a bit of a culture shock when they switch to Natural Hair Care.

For one, you can expect to find fewer suds and foam in natural shampoo products. In synthetic products, you will find a compound called sodium lauryl sulfate, a known surfactant that is also found in toothpaste. Another similar compound you will see is sodium laureth sulfate. But the problem is that surfactants also pose some health risks. 

Natural Hair Care products have chucked these synthetic chemicals, which also means less lather.

Another thing to expect is that your hair may feel heavier, and it seems to have more oil than usual. But it is natural, especially if your hair and scalp are still adjusting to the new product. To avoid this, you need to rinse your hair thoroughly to take out any residue. Once your system has adjusted, however, you will discover that your scalp has less oil, which minimizes the occurrence of dandruff, and your hair becomes fuller.

Synthetic shampoos contain silicone, which provides your hair with that artificial sheen. However, silicone is similar to wax in the sense that it coats your follicles. It can build up on your pores and prevent hair growth. It is the reason why your hair feels thicker and fuller when you make the switch to Natural Hair Care. 

When you take out silicone from your hair care regimen, you will notice that your hair feels sticky or matted. Do not worry. It is the natural process of eliminating silicone from your hair. It will only last for a short time, depending on the buildup of wax on your hair.

Most natural hair care manufacturers recommend that you shampoo twice, at least during the initial stages of the transition. For those who want more lather out of their shampoos, this would be the method they should follow. First, they put the product on their hair and rinse thoroughly. Then they repeat the process the second time, where they will notice more suds. Wash all the residues out since they will weigh down your hair.

The crucial thing is to commit to the transition. Some people give up in the first few days without giving it a chance. You must remember that you have been using these harsh chemicals on your hair all your life. The natural hair care products are trying to undo the harm and allowing your hair to recover, so you must give it a few days.

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February 12, 2020

5 Tips to Successfully Start Your Own Hair Salon

If you think about popular services in today’s world, it won’t take you very long until you reach the beauty industry. Everyone wants to feel beautiful, which is why nail salons, hair salons, and beauty parlors always seem to be packed, no matter when you walk by them.

Today, this article will focus on the hair salon and some necessary tips that you can follow to start your own. Your hair salon is much more about just styling hair, as you can also use your services for weddings or special events and even sell your own private label hair products.

Let’s dive into some of the necessary tips that you’ll need before starting your own hair salon.

Start Building a Client Base

You can’t style and cut people’s hair if no one is planning on walking through your front doors.

In many industries, those who look to start a service-based business start by making individual appointments with people to build up a client base. In this case, word-of-mouth marketing takes shape and the message starts to spread to other potential clients.

That way, you can have a solid client base before you even open your doors. When meeting with clients, you can tell them about your future plans and when you plan on opening so they could maybe get a special discount.

Develop a Business Plan

Any good business needs a plan, and you’re going to have to have a solid plan to stand out amongst the rest. The beauty industry is worth around half a trillion (yes, with a “t”) so that means there is plenty of competition out there.

If you’re unsure of how to begin, it’s best to meet with a small business advisor or lawyer to help you craft your ideal business plan and set up your business entity. You may be surprised by how many legal hoops you have to jump through before you can officially open your doors.

They can also help you go over local laws and regulations. You don’t want to overlook something small only to have it bite you years later!

Design a Standout Marketing Plan

Besides building up your clientele, you’re going to have to find a way to get other people to come walking through your door. Here is where a strong marketing plan is going to take you far.

You need to develop an online presence through your own website and social media. While you post photos of the location, your equipment and the inside of your salon, you should also encourage people to post pictures of your work to their social media so you can have a wider reach. Make your site easy to navigate and have a button that lets people book an appointment.

Here, you can also market things like your private label hair products or any special offer that you’re currently running.

This will also give you a chance to find out what makes your salon unique. Why should people come to you instead of other choices in their neighborhood? Can you break into a certain niche market?

Think about how you can tackle these issues and then move on to solve them.

Bring in Staff

Your staff can be much more than just hairstylists. To start out, you need to hire a designer to come in and give your salon a unique revamp. Then, you can move onto the hairstylists and the rest of your staff.

Even if your staff are certified, it would be better if you invested time, money, and effort into training them in order to make them feel like they are part of your brand and salon as a whole. If you’re looking to sell more products, it’s recommended to help them be comfortable with upselling different items and growing your business.

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