March 14, 2013

OUIDAD Introduces In-Salon Program To Benefit College Students & Industry Professionals

WHAT:  Add curl care to the college curriculum – Ouidad is pleased to announce a new salon program for college students.  Every student knows that college can be financially challenging – balancing tuition expenses, grocery bills, rent and transportation costs. Ouidad wants to help make it easier to have beautiful, healthy curls and style with this special college student offer.  Enrolled university students can receive 25% off services and products by simply presenting their student ID at Ouidad flagship salon locations. And beauty industry professionals can get in on the action as well and gain access to the best products with the new salon program.  Hair stylists, make-up artists, aestheticians, actresses and models can receive 40% off services and products at the Ouidad flagship salons by completing a simple application.

To apply for the discount, e-mail OuidadsalonNY@ouidad.com to receive the application and once complete, return to the same address to receive confirmation of approval in the program.

With two flagship salons located in New York City and Santa Monica, and over 300 certified salons nationwide, Ouidad is “all about the curl.”  The award-winning product line is formulated specially for curly hair, working from the inside out to leave curls healthy, manageable and frizz free.  Ouidad products deliver the highest quality, results oriented solutions for all kinds of curls and textures.

WHY:   Ouidad encourages women everywhere to appreciate their natural beauty and the two new program offerings allow students and industry professionals alike the opportunity to embrace their curls with an exclusive discount.

WHO:  Whether on the East or West Coast, Ouidad’s flagship salons are premier retreats where advanced stylists tend to discerning curl clientele. With trademarked cutting and styling techniques, and a specialized line of award-winning products, Ouidad salons instill confidence in curly and wavy haired people everywhere.

WHERE:             Ouidad Salon – New York   

37 W. 57th Street 4th Floor    New York, NY 10019     212-888-3288

Ouidad Salon – Santa Monica    

1230 Montana Avenue    Santa Monica, CA 90403     310-393-3542

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March 11, 2013

Today is International Women’s Day

Did you know today is International Women’s Day? We invite you to join L’Occitane in celebrating this special occasion with a limited-edition Women’s Day Soap.

For just $8, you can commemorate this day with L’Occitane’s fund-raising, fair trade soap. The Women’s Day Soaps are produced in Burkina Faso as part of a development partnership with a local factory. The factory has been run entirely by women and supports their economic emancipation.

 Gently formulated with L’Occitane’s signature ingredient; Shea Butter

Adorned with an engraved motif which translates to “education”

100% of the proceeds will help to build literacy centers for women in Burkina Faso, Africa

Since 2006 over 1,900 women have learned to read and write and over 5,000 women have been able to develop or enhance

 L’Occitane’s Woman’s Day Soap retails for $8.00 and will be available at usa.loccitane.com

 

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March 6, 2013

Hastens Celebrates National Nap Day!

March 11th is National Nap Day. Coming right on the heels of Daylight Saving Time, this fun holiday encourages people to take a much needed nap, wherever they may be. After losing an hour to Daylight Saving, it’s extra important to make the most out of the sleep time we still have left. On March 11th, we invite you and your readers to take a nap on a Hästens bed. Please visit one of Hästens’ premier showrooms for an authentic Swedish snooze. You deserve it!

Hästens’ custom, handmade beds are created from only the finest, all-natural, sustainable materials like horsehair, flax, Swedish pine, premium cotton, and wool—exquisitely layered by master craftsmen for the most comfortable, breathable, supportive sleep surface. From European elite to Hollywood royalty, Hästens beds are the perfect choice for a superlative night’s rest.

Please visit Hastens.com to locate your nearest boutique.  – including two in the NYC area in Flatiron and SoHo. Get that beauty sleep that we all need! You deserve it!

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March 5, 2013

TIGI® Hair Care Announces Partnership with Children With Hair Loss

 

Lewisville, TX, February 19, 2013 – TIGI®, the maker of Bed Head®, Catwalk®, S-factor™, Rockaholic™, Copyrightcolor™, TIGI® Cosmetics and TIGI® Hair Reborn™, is proud to announce its partnership with Children With Hair Loss (CWHL) – a non-profit organization that provides annual customized hair replacements and styling services, at no cost, to children with medically-related hair loss.

“We are in the business of beauty, and TIGI has always been a brand that empowers women physically and emotionally. It is with our products, incredibly talented stylists and dedicated professional partners that we are able to make our clients not only look, but feel beautiful every day. It is an honor to take what we know and do, and give back to an incredibly rewarding cause. We are humbled to be in partnership with Children With Hair Loss and look forward to helping renew the self-confidence of the many children in need,” said Andy Rah, Director of Marketing for TIGI®Americas.

TIGI®, a brand founded on creativity, individualism and empowerment, will work closely with CWHL to support and amplify the organization’sefforts to enhance self-confidence and renew the self-esteem of children suffering from medically-related hair loss.  CWHL, which operates entirely on revenues generated through fundraising and corporate partners, with the help of TIGI®, will aim to bolster awareness and implement philanthropic initiatives in support of the organization and its mission.

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February 27, 2013

Unexpected Beauty Lifesavers

Whether you’re in a rush or just ran out of your favorite beauty product, you can still look fabulous in no time with these expert tips on ways common household products can be beauty lifesavers. 

HAIR– tips from Butterfly Studio Salon owner, Kattia Solano Fabric softener cloths can help tame static and fly-aways.

 Place 1-2 inch pieces of hair at the root over a fabric sheet, fold over (left to right) until hair is completely covered and slowly pull the sheet down to the tip. Repeat on all strands that need taming. 

Old tights can make great hair ties by cutting 1 inch strips from the ankle. The thicker the band, the higher your ponytail, top knot or bun will be.

Use a body cream to achieve a sleek up-do if you don’t have any pomade handy.  

 Baby powder or cornstarch works great for oily hair touch ups on roots and bangs if you run out of dry shampoo.  

 FACE– tips from Butterfly Studio Salon makeup artist, Francesca Roman Wax paper from your kitchen, or even toilet seat covers if you’re in a public restroom, can be a great substitute for blotting papers.

Your kitchen is full of beauty secrets.

Combine olive oil, brown sugar and some fresh lemon juice for an instant exfoliator/face scrub. 

After a long night out, dab some Preparation H (that’s right!) under your eyes if you’ve run out of your favorite eye cream. The anti-inflammatory depuffs and brightens. 

If you have unruly brows in the morning, grab a toothbrush for quick grooming.
http://butterflystudiosalon.com/

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February 14, 2013

LAVANILA Gift Sets are a Valentines Delight

This Valentine’s Day, say ‘I love you!’ with the “I Love Lavanila” gift set from Lavanila Laboratories. When it comes to selecting the perfect gift this v-day, look to these healthy beauty essentials. These sensational Gift Sets are available in classic Pure Vanilla or Crisp VanillaGrapefruit and is perfect for gift giving (and gift getting) for Valentine’s Day or any day of the year!

Each “I Love Lavanila” set includes the following:

  • Lavanila Healthy Fragrance (1oz): Unlike traditional fragrances, The Healthy Fragrance is made of 100% natural ingredients. Lavanila infuses timeless blends of pure essential oils with skin soothing botanicals for long-lasting fragrances bursting with beauty benefits. Free of chemically laden alcohol, petrochemicals and phthalates,

  • Lavanila Healthy Body Butter (2.75oz): A lush, non-greasy formula packed with some of the most beneficial, antioxidant-rich vitamins and minerals on earth. Blending skin-soothing botanicals with the purity of Lavanila’s signature fragrances, this light, instantly-absorbed formula melts into skin for luxurious hydration and softly scented nourishment.

  • Lavanila Healthy Deodorant (1.7oz): A powerful natural deodorant that delivers superior odor protection and vitamin-rich nourishment without the use of harsh chemicals.  Freshly scented with Lavanila’s signature essential oil blends, The Healthy Deodorant uses a breakthrough, clinical strength formula that’s as safe as it is effective.

You can find Lavanila Gift Sets at Sephora, Sephora.com and  Lavanila.com

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February 7, 2013

Perry Ellis Announces New Fragrance “Spirited”

Perry Ellis launches a new fragrance for men, Perry Ellis Spirited, its first fragrance under the Very Perry branding, and with it, a new campaign image that challenges the standards of fragrance marketing.The campaign image for Spirited reflects the brand’s new positioning and whimsical point of view. Ditching the seriousness, overwrought sexuality and pretension of most fragrance ads, the ad for Spirited opts for a more playful and unassuming approach.

“Fragrance generates some of the most un-relatable, self-important ads out there,” says Doug Jakubowski, chief merchandising officer at Perry Ellis. “That’s not who Perry Ellis the designer was and that’s not who we are. Fragrance, like the rest of a man’s style, should be thoughtful but also carefree.”

Perry Ellis Spirited, a flanker to Perry Ellis for Men, is a fresh and energetic scent that opens with juicy red apple, red ginger and mandarin oil. The core evolves with tantalizing notes of clary sage, spicy red peppercorns and sandalwood.  The base warms down to rich and woody notes of vintage tee sandalwood, red oak and tonka bean. “Perry Ellis Spirited radiates a fresh and vibrant attitude perfect for the carefree, sophisticated guy,” adds Jakubowski, “We’re proud to add this launch to our collection of fragrances.”

Perry Ellis Spirited advertising will run in June issues of Details, GQ, Esquire, Men’s Health, and May/June issues of Essential Homme and Ocean Drive. Perry Ellis Spirited will be available on February 1, 2013 at PerryEllis.com, Macys, Macys.com, Dillard’s and Boscov’s. The 3.4oz EDT spray will retail at $60 and the 1.7oz EDT spray $45.

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January 30, 2013

Tetley Tea Helps Fans “Turn Over A New Leaf” for the New Year

While many New Year’s resolutions focus on getting into better physical shape, a new year is also a good time to improve mental, emotional and spiritual wellbeing. To that end, Tetley USA announced today the launch of its “Turn Over a New Leaf” campaign to provide inspiration and support for physical and emotional health in 2013.
 
The Tetley “Turn Over a New Leaf” campaign, which will live on the brand’s Facebook page, will feature free exclusive live chats with expert life coaches.  Fans can submit their questions for experts such as Tracy Carreon author of Maximize Your Minimums.  The campaign will also include daily “Tetley Time” (8am and 3pm) refreshing thoughts on wellness, and chances to win Amazon gift cards.

“At Tetley, we believe a good cup of tea revives the body, wakes up the mind and refreshes the spirit, and that is what we hope to bring to our fans with this program,” said Marc Birnbaum, Marketing Executive at Tetley USA. “We want to help our consumers be the best they can be, not only with our teas, but also by providing guidance and inspiration from experts.” 

A live chat with Tracy Carreon will be held on the Tetley USA Facebook page on February 15th at 12 p.m. EST, where users can ask questions and receive tips and insight from the life coach. The Tetley “Turn Over a New Leaf” campaign launched December 17, and will run through February 2013.

For information and to participate in the “Turn Over a New Leaf” campaign, visit Facebook.com/TetleyUSA or follow Tetley Tea on Twitter at @TetleyUSA.  For more information about Tetley Tea, please visit http://www.tetleyusa.com/ <http://www.tetleyusa.com/> .

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January 23, 2013

DAILYCANDY LAUNCHES “DAILYCANDY COLLABORATIONS”

 

I am a big, big fan of DailyCandy and have been for years! For me, they allow me to keep up with the pulse of what’s going on in the city, from beauty and fashions, to new restaurants, places to go and things to try! Reading their clips has always been an infusion of “hmmmm, need to go there, try that, and gee that sounds like fun!” I’ve actually added a file to email of DailyCandy things to my kept mail! Apparently given they have over 6 million readers, I am not alone in my love for them!

So….when DailyCandy announces that they are launching “DAILYCANDY COLLABORATIONS,” which is their first ever collaboration with established and rising designers of an exclusive collection of limited-editions must-have products created expressly for DailyCandy’s savvy audience, I am in!

The first “DailyCandy Collaboration” collection debuts today with never-before-seen products from ready-to-wear designer Heidi Merrick; artisan jeweler Melissa Joy Manning; fashion jewelry designers Holst + Lee; global beauty product curators Glossybox; and, artist Carrie Marill from art site 20×200.

“With ‘DailyCandy Collaborations,’ our team was deeply involved in the design and creation of each product, working directly with our favorite designers and artists to ensure a unique union of our brand’s aesthetic and our partners’ visions,” said Ashley Parrish, editor in chief of DailyCandy. “With these limited-edition pieces designed specifically for the DailyCandy audience, we are no longer just uncovering the things our readers love most, but now creating them with their sensibility infused.”

The five limited-edition “DailyCandy Collaborations” products unveiled today include:

· Heidi Merrick – Inspired by the work of her father – legendary surfboard shaper Al Merrick – Heidi incorporates the color and clean lines of the ocean into every detail of design. With DailyCandy’s editors as her design partners, Heidi’s exclusive item is a leather clutch with vintage sequins and contrast lining. ($178)

· Melissa Joy Manning – Known for creating unusual, modern designs that transcend stylistic trends, Melissa Joy Manning hand-makes each piece to order from materials mined safely from around the world. For DailyCandy, Melissa made a unique set of pink druzy calcite stud earrings featuring silver metal work inspired by the original DailyCandy swirl illustration. ($250)

· HOLST + LEE – Designers Natalie Holst and Rochelle Lee met working in New York City’s nightlife, and are now one of the jewelry industry’s most cutting-edge fashion duos. Their bold, mixed-media statement pieces draw inspiration from a wide range of people, places, cultures, and materials. Holst + Lee’s one-of-a-kind item for DailyCandy is an exclusive bracelet featuring a blue ombre color scheme and magnetic closure. ($145)

· GlossyBox – Bridgette Wittekind & Charles Abercon have gained a following by shipping their customers a curated selection of the most coveted beauty products of the moment. GlossyBox’s specially-tailored box of beauty for DailyCandy features products from GK Hair, Le Métier de Beauté, Heartland Fragrance, Make Up For Ever, and SK-II. ($59)

· 20×200 – Art dealer and entrepreneur Jen Bekman created 20×200 with the goal of making great art affordable to everyone. For DailyCandy, Bekman commissioned artist Carrie Marill – an art world darling who draws inspiration from nature. In her exclusive piece made especially for DailyCandy, Carrie makes neon take flight in a dynamic print titled “Fire Tail Finch.” ($60)

The inaugural offerings will be showcased on DailyCandy and sold at The Standard Hotel Shop in New York (Highline), Los Angeles (Downtown), and Miami, as well as online at ShopTheStandard.com, from January 23rd – February 28, 2013. DailyCandy editors will handpick design collaborators regularly for the new series, and each collection will be available only for a select time on

www.dailycandy.com/collaborations.

The “DailyCandy Collaborations” program and its first round of products will be introduced to the DailyCandy audience via a debut video series featuring DailyCandy Chief Correspondent SuChin Pak in email, on DailyCandy.com and across social networks the morning of January 23. A launch party at The Standard Highline’s Le Bain in New York City will officially kick off and celebrate the series with many of New York City’s key fashion and design tastemakers in attendance.

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January 16, 2013

Look and Feel Great This Valentine’s Day

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