Rising company AER announced the launch of the world’s first professional-grade, smart cordless hair dryer. Driven by a desire to advance technology in hair care tools, the AER Dryer introduced a proprietary first of its kind Lithium Silicon battery that allows for the power required for cordless capability and the performance equal or greater to the premiere hair dryers on the market. In addition, the AER Dryer provides significantly less carbon dioxide emissions than current high-wattage electric hair dryers. The AER Dryer was designed to be smarter, advance hair health, be healthier, and allow its users the freedom to travel and be free (from cords).
Designed in the U.S. and engineered to meet the ever-evolving needs of mobile lifestyles, the dryer is the first “Smart” hair dryer to utilize artificial intelligence to promote hair health. The SmartDry AI mode uses 13 sensors throughout the device that read environmental and temperature conditions in real time. This unique feature of the AER Dryer uses data to adjust the airflow and temperature to prevent excess damage caused by overheating, while maintaining fast dry times. As the device learns from the data it collects, the AER Dryer can load and record dynamic “SmartDry Profiles” that can be adjusted for specific hair types, lengths and weather conditions.
The SmartDry AI Technology integrates via a smartphone app. The dryer’s firmware receives updates via Bluetooth, enabling future smart functionality and upgrades. The AER Dryer keeps getting smarter and will continue to improve over time.
The AER Dryer is versatile and can operate with a cord or and cordless on battery power. The run time of the AER Dryer while cordless is up to 4 hours depending on the heat setting. The charge time using the charging cradle is approximately 90 minutes. When corded or resting on the cradle, the battery is continuously charging even while in use.
“Over the past seven years our battery technology team at AER has pushed the boundaries in consumer battery cell technology, creating the most revolutionary cordless hairdryer the world has ever seen,” said Eric Nelson (President/Co-founder).
At a weight of approximately two pounds, the dryer’s lightweight ergonomic design provides freedom to dry hair on the move and wherever you may go. The AER Dryer features LED indicators in the front for different heat and fan settings, multiple temperature sensors to regulate air temperature, a humidity sensor, a three-axis accelerometer to detect motion and gestures, an advanced Battery Management System (BMS) that optimizes run-time and battery cell life, and a Bluetooth transceiver for connecting to AER’s smartphone app for updates and data insights. In addition, the AER Dryer is noticeably quiet, delivering an improved user experience.
What made the AER Dryer possible was a collaboration with engineering firm Stafl Systems who is most known for their work on record-breaking electric cars and AER’s battery team which invented the chemistry behind the next generation Lithium Silicon AER battery cell technology. Independent tests have shown that AER’s battery power and energy density is far greater than any other battery cell on the market today. Meticulously engineered, this superior battery provides power to the AER Dryer’s energy efficient motors and precision fan blades all the while allowing for controlled ergonomic flow and a balanced, comfortable feel.
Having initiatives in developing eco-friendly technology, the AER Dryer is up to 77% more energy-efficient than conventional hair dryers, using less than one third of the average energy per drying cycle. In a study by AER, the average user dries his or her hair 300 days per year between 12-30 min per day. Under these conditions, using the AER Dryer would generate a savings of 124 kWh. At an average of 1.22 pounds of CO2 per kilowatt-hour, there would be a savings of 151 pounds of CO2 each year, per user. Once AER achieves just three percent market penetration, it will eliminate 226,500 tons of CO2 annually. With a total worldwide market size of $6.7b, it is estimated that if one million traditional hair dryers were replaced with AER Dryers, it would be the equivalent of removing 45,000 cars from the road. To reduce the carbon footprint left by hair tools and to promote AER’s initiatives advancing corporate environmental sustainability, AER will launch its #Roadtoamillion campaign upon its release.
Beside energy conservation, cordless capability and benefits of hair health, the AER Dryer’s sleek design make it one of the most uniquely attractive tools to enter the haircare market. Made of soft-touch plastics with metallicized accents, it will be available in three color variations: black, white and deep green. The dryer will include a battery charging cradle, detachable AC power cord and come with both a diffuser and concentrator attachment. It will retail for $389 at www.AERdryer.com and select retail partners. AER will launch March 2, 2020 on Kickstarter and available direct to consumers and brick in mortar stores by Fall 2020. In addition, AER will be giving away 10 hair dryers to select subscribers through a giveaway contest. The company will also be rolling out with additional cordless products in the Fall of 2020 with the aim to revolutionize haircare tools with the use of artificial intelligence and advanced technology.
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Celebrity makeup artist, Adam Burrell, partnered with Eylure to create this makeup look on model, Winnie Harlow, for the recent Golden Globes red carpet.
Adam incorporated Eylure’s Luxe Silk Lashes in the style ‘Emerald’ to create the captivating eye.
Cut by Celebrity Hairstylist Laurie Heaps @_hairbylaurie
Done right before The Golden Globes, LA based celebrity hairstylist Laurie Heaps shares how she created Euphoria star Barbie Ferreira’s NEW mullet cut and ways to style one of 2020’s hottest hair trends.
How to get the look…..
“To start, Barbie had a long-layered bob that was just above the shoulders. To achieve this new look, we cut about four inches from the sides and top,” reveals Laurie. “Barbie wanted a change and something different. She tends to avoid anything that might read as generic or typical. I love that she leans towards edgier & riskier hairstyles.”
With a razor and scissors, Laurie created the mullet style cut by chopping into sections for texture. She cut the sides and top and then blended this into the back, leaving the length there. “For this style, we wanted to really accentuate the short in the front long in the back look.”
Why the Modern Mullet? “Barbie said she wanted something piecey and Elf like. We looked through at a lot of pictures together and then just created this vision of a modern mullet.”
Tips for Styling
Gone are the days when watches were meant only for men! Today, women obsess about watches as much as men do. You can tell it by the increasing number of women watch ambassadors for famous brands.
Women love to style their attires and accessories, with a designed and chic watch. It completes their look and complements their persona. Also, a designer and sleek watch add the much-required gravitas to a woman, to grace the occasion she’s dressed for. Hence, it’s natural that women have their best watch brands and dials as well.
They say knowing a woman is challenging! But if you want to know about her style, which in turn reflects about her as well, observe her watch dial. The following pointers will help you:
Generally, women who love round watch dials are conventional! They love to stick to rules and are very old school in matters of fashion and style. The earliest watch dials were always round. With time the designers started to experiment with the dial design and came up with more variants. Women who prefer round dials are also opinionated and have fixed rules in their lives. Today, new age watch brands have come up with attractive round dial watches. To know more, you can check out the various Emporio Armani watch models.
This woman is both conventional and has her way of thinking! She is more of a thinker and observer. And yet she loves to go by a few rules and traditions that appeal to her thought process. Women who like to sport rectangle dials are ambitious, smart speakers, dress classy, and their fashion sense is sober and minimal. Usually, they prefer a dark leather watch strap, in a matte finish. These women are pragmatic and confident about the decision they make.
The shape itself shares a lot about the women who love wearing it! Women with an affinity for oval watch dials are very feminine. Their style and fashion code range from traditional to modern, but they tend to be less experimental. They are usually reserved and have a world of their own. Socially, they love to mix with people and also maintain a personal discipline diligently.
These are the women who make bold choices in life! Most women who prefer this dial are creative and make unique choices in life. They are known for their upbeat and experimental fashion and dressing choices. Usually, women with oversized watch dials love to explore the world. They speak without many inhibitions and make distinctive fashion choices in life.
Women who love to wear square watch dials are go getters! They love conventions and yet have their own set of rules to lead life. In terms of fashion, they like to keep to their unique styles and experiment when they feel the need to.
These are some of the famous watch dials that women love! You can use the pointers to decipher women by just a fraction based on the dials.
Pharaoun Cocktail Rings are the perfect way to honor oneself this Valentine’s Day with a gift of love, beauty and glamour. With the release of Pharaoun’s stackable cocktail ring collection, you can now make this Valentine’s Day special by creating your own unique combination of rings that represent your independence and strength.
Cocktail rings are the woman’s ring, and represent a relationship with no one other than onself. With stackable cocktail rings, you can wear more than one ring at a time, and are able to create your own unique pairing. Each ring in the stackable collection includes an elaborate set of hidden stones that are a silent reminder of the beauty, power, and independence found in every woman.
With 435 pairings, these stackable cocktail rings offer an endless way to express your individuality and strength!
“My most stylish clients always stacked my cocktail rings so I decided to create a special collection that makes it easy to mix and match colors and styles in hundreds of unique combinations. These women continue to surprise me, and the pairings and even triples they create truly express their incredible sense of style.” Says Mendoza.
Pharaoun Cocktail Rings On The Scene
Pharaoun Cocktail Rings are a celebrity sensation, having been seen on the fingers of stars such as Alessia Cara (“Here”), Sonequa Martin-Green (Star Trek), Laura Vandervoort (Smallvile), Jann Arden (“Insensitive”), Ann Pirvu (“Reign”) and Gigi Gorgeous (This is Everything: Gigi Gorgeous) this fall at the 2019 Toronto International Film Festival, to name a few. Other notable women wearing the rings include but are not limited to: Miss Mundo Puerto Rico 2019 Daniella Rodriguez, and author, actress, dancer, producer Jenna Dewan.
PHARAOUN – The name Pharaoun embodies the glory of the forgotten tastemakers of history, and is a reaffirmation that we are standing on the shoulders of giants, humbly paying our respect to the past, while declaring our commitment to build a better and more beautiful future.
The Inspiration Behind Pharaoun Cocktail Rings: A True Valentine
Pharaoun is Mendoza’s testament to the strength of the women who molded and nurtured him, and is dedicated to his wife, whose death brought his desired legacy to the forefront of his life’s work.
He took his grief and translated it into gratitude not only for his wife, but for all the women around him. Radically, he began Pharaoun not through sales, but by gifting hundreds of rings to the women in his life.
To each person, as they decide which ring is right for her, Mendoza implores, “My hope is that you fall in love with one of my cocktail rings, not only because of its design, but because it represents a part of you that you love. Maybe it reflects a part of you that you don’t see often but want to be reminded of. Maybe it is your greatest strength. Maybe it is the person you want to be. The choice is yours.
The Designs
The combination of traditional elements with a requirement for elegance defines Mendoza’s work. “I learned how to design rings by studying the most exquisite artifacts of the past.” Mendoza said. “My goal is to design rings that are more beautiful than anything the world has ever seen, but I will never be able to do so unless I learn from and pay my respects to the brilliant designers of history.”
The Journey
Each Pharaoun cocktail ring takes you on a journey, as it has for Mendoza himself. He thrived in the digital world, both as a software developer and startup executive, but his newfound respect for mortality has shifted his focus to the importance of personal connections in his life.
For more information on Pharaoun Cocktail Rings, click HERE.
For the women on the go that seeks freedom from the hassle of carrying two pairs of shoes, Runway Heels, (https://www.runwayheels.com), is launching its patented retractable high heels, providing stylish comfort through enabling consumers to instantly transform heels into comfortable flats at the touch of a button.
Imagine stepping out of your home, on your way to your job, hopping on the subway and arriving at the office in comfy flats. With a simple click, you transform functional flats into classy fashion heels and step your way into work.
Runway Heels’ shoe features a Silicon Valley-designed steel-grade mechanism that allows wearers to quickly convert their high heels to flats or back again. Offered in a full range of sizes and contemporary styles, Runway Heel’s antimicrobial memory foam technology also provides additional comfort with temperature and pressure sensitivity, open-celled construction, conformability and resilience, and protection from the growth of microorganisms and transmission of harmful microbes.
Updated features for Runway Heels include a durable, scratch-resistant lab-tested heel that can withstand over 500 pounds of force weight during normal wear, the addition of new 100 percent Vegan materials, and the introduction of new Bridal, Casual, and Travel collections, (https://www.runwayheels.com/
Created four years ago out of the experience of a former flight attendant and long-time businesswoman, the company’s innovative shoe technology offers women much-needed relief from painful foot problems and potential medical issues long associated with high heels.
“It has been our team’s mission from the beginning to offer high heels that provide style without sacrificing comfort,” said Melody Avecilla, Runway Heels’ CEO. “This is a disruptive fashion technology product that will revolutionize women’s footwear. We are breaking the myth that shoemaking can only be done a certain way. Think of Runway Heels as two shoes in one. With our patented technology, you can change from flats to high heels or vice versa in a matter of seconds all at the push of a button.”