CRYSTAL Deodorant announces that actress, best-selling author, and health advocate, Alicia Silverstone has signed on as Brand Ambassador due to her longtime use and loyalty to their product. Since its founding 35 years ago, CRYSTAL has been providing an effective mineral-based line, that’s vegan, and cruelty-free. The ingredients are non-toxic and the packaging’s eco-friendly. CRYSTAL is committed to the safety, health, and welfare of both their customers and the environment, which aligns perfectly with Silverstone.

“I’ve used CRYSTAL Deodorant for over 20 years because it’s safe, vegan and most importantly it works! I am proud to partner with a company that shares my values and is committed to making healthier and kinder products,” said Silverstone.Silverstone has been an animal rights activist for over two decades. She is the recipient of Mercy for Animals Hope Award and PETA’s 35^th Anniversary Humanitarian Award. Last year she made several trips to Washington, DC and Sacramento lobbying for cruelty-free and plant-forward legislation.   

Silverstone recently hosted an event sponsored by CRYSTAL at The Gentle Barn, a non-profit animal sanctuary that stands up for the innocent, and helps animals and children alike remember they matter. “I’ve been visiting The Gentle Barn for 20 years. I had my 25^th birthday there! When I saw CRYSTAL, my favorite deodorant, was sponsoring a non-profit like The Gentle Barn, I knew I had to be involved. It was wonderful celebrating The Gentle Barn’s 20^th anniversary with my friends from CRYSTAL. I wish everyone was cruelty-free and conscious like these two entities are,” said Silverstone.  ]

“It makes perfect sense that we would choose Alicia, who has been such a devoted, longtime fan of our products, to represent our brand,” said Martin Floreani, CEO and President of CRYSTAL. “There couldn’t be a more authentic partnership, and we are excited to work with her.”
About CRYSTAL DeodorantCRYSTAL Deodorant is a recognized leader and innovator in mineral based hypoallergenic deodorant. For more information on CRYSTAL Deodorant, visit thecrystal.com.

About Alicia SilverstoneSilverstone, best known for her generation-defining turn in Clueless also recently starred in the lead role of American Woman. She also appeared in Book Club and worked with director, Yorgos Lanthimos on the acclaimed thriller, The Killing of a Sacred Deer. Through film, television and theatre, her performances have garnered awards and critical praise including Emmy and Golden Globe nominations and a National Board of Review award. Silverstone, a dedicated activist in the wellness space, chronicled her journey towards a more conscious way of eating in her New York Times bestseller, “The Kind Diet: A Simple Guide to Feeling Great, Losing Weight, and Saving the Planet” and her second book, “The Kind Mama: A Simple Guide to Supercharged Fertility, a Radiant Pregnancy, a Sweeter Birth, and a Healthier, More Beautiful Beginning.” Silverstone co-created the mykind Organics vitamin line, and her website, THEKINDLIFE.com is a platform for health and eco-living.

Whitney Port shared a photo on her Instagram story wearing The Sis Kiss jewelry! The fashionista accessorized her look wearing her personalized Verticle All in a Name Necklace ($65, available at www.thesiskiss.com).

EMMY winner Billy Porter and EMMY nominee Catherine O’Hara glowed as they walked last night’s red carpet thanks to master esthetician Sarah Akram. Similarly The Hills: New Beginnings star Whitney Port, GLOW actress Jackie Tohn, Schitts Creek actress Jennifer Robertson, and Grown-ish star Francia Raisa gleamed with lustrous skin during after parties with help from Sarah Akram’s customized skincare treatments and modern technology with all-natural products that brings anti-aging skincare to a whole other level. https://www.sarahakram.com/

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www.drmanishshah.com

It seems as if every week there is a new skin care ingredient trending on Instagram, From 24 Karat Gold, to Charcoal, Snail Mucin, Hyaluronic Acid, Panthenol, Azelaic acid, CBD, and countless others.

We are all subject to marketing and advertising on a daily basis. It seems like even thinking about skin care will have you bombarded with sponsored posts on social media. But how trustworthy are some of the marketing buzzwords used to describe the effects of skincare merchandise? We reached out to an anti-aging expert and board-certified Denver Plastic Surgeon, Dr. Manish Shah. Shah advocates helping consumers understand what this frequently used language means.

“There are many ways marketers attempt to pull the wool over the eyes of the consumer with empty phrases and jargon,” comments Dr. Shah. “A phrase such as ‘clinically tested’ and ‘doctor recommended’ is used to mislead consumers into thinking a certain product has more credibility than it actually does.” However, Dr. Shah explains, when these phrases are used it says nothing for the results of the clinical tests or what the products were tested for. In terms of products being “Doctor recommended,” Shah warns that “consumers don’t know what doctor recommended the product in most cases and if those doctors are getting some sort of incentive for endorsement.”

Dr. Shah shares common marketing jargon phrases used to mislead consumers.

A Product that claims “Patented Technology”

“Patents are not necessarily a foolproof sign that something is groundbreaking or effective,” explains Dr. Shah. “Marketers use this language to convey innovation and superiority that their product might not necessarily have over its competitors,” he says. Patents are sometimes authorized through technicality instead of breakthrough meaning any new combination of ingredients, methods or production process can be patented as long as it is new.

“Maximum strength”

This is a term used often by skin cleansers and moisturizers. “It’s a relative term and the consumer doesn’t really know what it is relevant to. It’s language that entices the shopper to make the purchase without really telling them how it accomplishes ‘maximum strength’ results,” says the Denver Plastic Surgeon. 

“Clinical strength”

From painkillers to hydrating serums, companies love to bill their products as having “clinical strength.” Dr. Shah says consumers should practice healthy skepticism with such claims. “A product that claims it has clinical strength, in many cases, could have been tested by the doctors developing it. If you think about it you can’t really pinpoint what that phrase means because it is relative and we have no context as to what the company considers clinical strength,” says Shah. The perception, explains Dr. Shah, is that the product is better because the world clinical makes it sound more credible.

“For All Skin Types”

“This is a difficult promise to deliver on,” says Shah who has practiced his specialty for 14 years. “Not all skin is the same. If someone has an allergy to an ingredient or some form of dermatitis they really should speak to their doctor about what products are best to include in their regiment instead of blindly trusting a label,” he says. 

“FDA Approved” 

The FDA has different protocols for skincare products that make cosmetic claims as opposed to those that make more medical claims such as promising to increase the production of collagen in the skin. Since that is a body function the FDA treats those differently than normal skincare products. However, the FDA just stipulates that the product being sold is safe to use in the manner in which it is directed to be used “FDA approval is not credential that shows the superiority of results,” says Dr. Shah. The plastic surgeon recommends that you not be sold on the sole factor of an FDA approval.

“Anti-Aging, Revitalizing, or Age Defying”

We’ve all seen these on the labels of some cream or serum or advertised in a commercial where beautiful models and actresses are displayed in all of their airbrushed and well-lit perfection. “These terms are somewhat misleading in that they give the perception of an unrealistic turning back of the clock,” says Dr. Shah. To many consumers viewing an advertisement, it might seem like buy and using that product will help them look like an ageless actress and that is not accurate.” Aging gracefully and maintaining a more youthful look has a lot to do with nutrition, exercise, genes, consistent skincare, stress levels, and cosmetic procedures when necessary. But according to Shah, people cannot cling onto just one aspect in order to look their best and no one product will reverse the clock.

Medical-Looking Packaging

Be wary of bottles that look like test tubes, labels or packages that include a medical or first aid cross, or feature type that looks like Rx suggesting that it’s a prescription-strength formula even though it’s sold over the counter.

Botanical

Dr. Shah explains that “An actual botanic is technically an ingredient that is derived from a plant. But, again, “botanical” may be used in advertising to refer to something that is synthetic but acts similar to a plant-based ingredient.”

Instant Results

Keep in mind that “instant results” aren’t the same as “long-term results.” Meaning, you may use a product that gives you instant moisture or has a quick-acting firming effect, but those results may fade after a few hours and require reapplication. Dr. Shah’s final advice: “Check a product to make sure it specifies whether its “instant” effects are long-lasting or short term.”  

Firming

What you think it means: Proven to make skin look tauter.

What it really means: Essentially nothing. “There is no objective way to measure firming,” says Dr. Shah “When a brand says their product has been shown to firm your skin, that claim can only be based on very subjective consumer perception.”

Natural

 What you think it means- Make from the earth’s own ingredients with no chemicals

What is really means-  

“Natural” doesn’t necessarily mean anything about the purity of a product. It’s a term that hasn’t been defined by the FDA. To determine what’s actually in a product, read the ingredients list. How many can you pronounce? If they sound like a list of chemicals, they are. There may be a benefit for some people to avoid parabens, usually absent from “natural” products, if their skin is sensitive.

Gluten-Free

What you think it means- That the product is not made with any gluten.

What it really means- Unlike foods, cosmetics labeled “gluten-free” aren’t regulated by the FDA. Do you need gluten-free beauty products? Maybe, if you’re gluten-sensitive and it’s a lipstick, gloss, or balm, which you could ingest in tiny amounts. Otherwise, it’s not necessary.  

About the Expert:

www.drmanishshah.com

Dr. Manish Shah M.D., F.A.C.S. is board-certified by the American Board of Plastic Surgery and member of the American Society of Plastic Surgeons, the American Society of Aesthetic Plastic Surgery and the International Society of Aesthetic Plastic Surgery. Dr. Shah’s specialties include revision facial aesthetic surgery, rhinoplasty (“nose reshaping”), and aesthetic surgery of the breast (breast augmentation, breast lift, breast reduction). He is, however, well-trained in all areas of aesthetic surgery. Dr. Shah’s aim is to obtain a natural appearing transformation that complements the real you.