IVYREVEL – a new global digital fashion house for women out of Stockholm, is setting a new agenda in digital innovation, design process and customer experience.The e-tailer is a pioneering digital fashion brand proud to be supported by H&M GROUP, PAYPAL and selected influential business giants within digital technology. The Ivyrevel brand launched globally on April 7th 2016 and has dropped their debut “festival collection” today, Monday, April 11 (just in time for Coachella).