Sigma Beauty is expanding their fan-favorite line of lipsticks that never lose the point with four new, must-have colors. The Infinity Point Lipstick Extension introduces a gorgeous blend of new shades to the Infinity Point family, including a rich red Scarlet, deep Red Velvet, spiced Peach Tea and Sigma’s iconic New Mod. Each shade has been reformulated with jojoba oil, vitamin E and sunflower seed oil to hydrate and protect in one powerful swipe.
“We are so excited to expand our color range for our patented and award-winning Infinity Point Lipsticks!” said Dr. Simone Xavier, Co-Founder and Chief Creative Officer of Sigma. “These groundbreaking lipsticks were originally introduced in 2020 with 4 must-have colors – a universal red, peach, nude, and mauve color. When we first introduced the patented shape of the Infinity Point Lipsticks, we maintained a small color range to focus on the innovative shape of the lipstick. Because of our patented design, these were the first lipsticks ever designed to never lose their point! The idea came to me when I was trying to use my favorite lipstick as I was getting ready for a party and realizing that the point was gone! The lipstick was completely rounded and I could not properly apply it across my Cupid’s Bow. To solve that problem, I’ve created a teardrop shape for the lipstick bullet, and a ride on the back. You can wear it until the end and it will ALWAYS have a point, allowing for precise application. Now that we have established the line of lipsticks that never lose their point, we are excited to expand their color story by introducing 3 additional shades to capture a universal range of skin tones. We can’t wait for our clients to fall in love with our Infinity Point Lipsticks all over again.”
Each shade is cruelty-free, gluten-free, lactose-free, and a part of Sigma’s Clean Beauty Program, meaning they’re completely free of harsh chemicals and made with the clean, safe ingredients you and your skin love.
Sigma’s Infinity Point Lipsticks retail for $28 each and are available now at www.SigmaBeauty.com.
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