Meet EpicLight, the beauty brand that’s finally putting Gen Xers in the spotlight they deserve. As women 35+ largely remain underestimated and unseen by the beauty industry, founders Patricia Gallardo and Saima Rathor, inspired by their respective Latina and Pakistani cultures, sought to change things by building a brand that offers hardworking, hybrid beauty products with real results — and, of course, built-in skincare benefits.
EpicLight is embarking on this mission with their inaugural product, the Never Settle Radiant Cheek + Lip Blush, which makes it possible to achieve a sheer wash of color alongside proven skincare benefits. Not only is blush in general enjoying an overdue comeback, but few things convey health and happiness quite like a flush of color on the cheeks. The magic of a multi-purpose product is that it offers a variety of benefits in a single formula. In the form of a blush, a hybrid formula can make it that much easier to add a pop of color to the cheeks, eyes, and lips — working as hard as you do.
The Never Settle Radiant Cheek + Lip Blush features an innovative cream-to-powder formula that’s buildable, long wearing, and yet easy to blend — and similarly simple to apply. Just use your fingers and sweep it onto the lids, lips, or cheeks.
The EpicLight blushes come in four shades to suit every skin tone and personal preference: Fig Pink (a rosy pink), Whispering Peach (a sun kissed peach), Raspberry Truffle (a deeper berry), and First Date (a warm nude).
This level of versatility and ingenuity are only to be expected for the brand, which ensures women can enjoy a clean, straightforward, inclusive makeup brand that works for everyone, no matter their age, skin tone, or skin type.
The Never Settle Radiant Cheek + Lip Blush ($30) is available at EpicLightBeauty.com.
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