The unique, one-of-a-kind brand has launched an exclusive program at Walmart with a 6-piece lip gloss set and will roll out their vibrant, non-gender specific cosmetics and bath/body collection in October.
PRIDEFUL’s objective extends beyond placing the Pride Flag on their products solely for the month of June. It is to create visibility and to promote acceptance – one individual at a time. They seek to promote the brand with those they serve; that the true influencers are those standing by their side. At PRIDEFUL they are true to their word about effecting change and it is their core belief that a pivotal way for them to do this is to make monetary donations to local and national grassroots LGBTQIA+ non-profits in the communities serviced by their LGBTQIA Heroes. This keeps their connections to our international LBGTQIA+ community and allows them to see positive change in real time, while bringing a grassroots inspired mandate to their marketing, where they can service individual markets and communities nationwide.
The vibrant and colorful 6-pack hydrating lip gloss collection is available in the following delicious flavors: Cherry Vanilla, Orange Mango, Citrus Blend, Melon, Coconut, and Sweet Berries. The collection is cruelty free, paraben free, and sulfate free. Respected celebrity makeup and wig artist Jason Hayes is the Creative Director of the brand and has meticulously crafted every detail of this brand from the gorgeous holographic packaging to the PRIDEFUL Heroes campaign to the corporate partnership with the Matthew Shepard Foundation.
ERASE HATE and PAINT LOVE WITH PRIDEFUL. The team at PRIDEFUL feel that the only way to effect real change is by visibility and acceptance. They are committed to the long-term work ahead of them as a brand. The Matthew Shepard Foundation’s work is key to educating, informing, and creating acceptance with understanding. This work is paramount to the PRIDEFUL team.
The 6-pack of lip gloss retails for $11.40 and is available at Walmart.com and on Prideful.me.
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