by Lisa Gal
New Day Skin exists to give tweens and teens quality sun protection products that are
made just for them. They want young people to wake up to a NEW DAY and voluntarily
apply sunscreen as part of their morning routine, just like cleaning their teeth or
brushing their hair. Whilst there are many sunscreen products on the market, they felt
that none appealed to tweens and teens. After years of research and working with world
renowned suppliers, they created the solution. From the packaging to the formulation, they
have developed a brand and unique products that young people love using. Their
signature products are the SPF 50, mineral, daily face creams that look invisible, are
lightweight, and smell amazing! It is their mission to empower kids to apply sunscreen
every NEW DAY and by doing so reduce the overwhelming incidence of skin cancer
around the world.
The two sisters have five children between them and have always been super vigilant
about protecting them from the sun’s dangerous UVA/UVB rays. Jo’s daughter Lucy,
has red hair and very fair skin and Jo would battle with Lucy every day to convince her
to wear sunscreen – it was always a chore! One morning when Jo was getting ready for
work, Lucy asked her mother if she could try on her face cream, which was an SPF 50
moisturizer with a subtle, citrus fragrance. Lucy loved it and the next morning asked if
she could use it again. That was the lightbulb moment. Lucy had no idea that it was
sunscreen she was so enthusiastic about applying. She just knew the cream felt nice on
her skin and it smelt delicious – “like oranges”. Being $70.00 per tube, however, as well
as containing other active ingredients inappropriate for her skin, it was not an option for
Jo to let Lucy continue to use it. 
That’s when the hunt began for an SPF 50 daily face cream that appealed to tweens and teens, but nothing existed. They discussed it and decided to create their own sunscreen products. After 2.5 years of countless, late-night brainstorming sessions and testing hundreds of creams on the market, flying across the country, and convincing a world-class manufacturer to help us develop their own formulation, they finally launched NEW DAY SKIN in January 2021 and haven’t looked back!
We are thrilled to include them in our Hollywood Swag Bags being direct gifted to the nominees honoring Oscar weekend.
Website address:
www.newdayskin.com.au
Social platform tags:
Inst: @new_day_skin
FB: @newdayskinaustralia
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