Archives for July 2021

Have you been working for years and want to change your company logo? So you have good reasons for this. It is known that prestigious global brands change their logo design over time. However, they do it professionally so as not to lose their customers, as well as the demand for products or services. According to Aleksei Titov, a logo is the face of any company, and if it does not reflect the goals of the business, then a change of the logo is required.

5 signs to change your logo

In the world of fashion, technology, furniture industry, automotive industry and other spheres of life, an important place is given to the creation of a logo and its change. It’s not just a pretty emblem with graphics or letters. Each image and word contains a secret meaning, its own legend. Logo creation is of great importance. This can be seen in vivid examples of advanced applications, brands of clothing, footwear, electronics or technology on the site 1000logos.net.

Aleksei Titov suggests changing the logo in the following cases:

1. The logo does not correspond to the essence of the business. Over the years of its existence, any business undergoes changes. This is due to the constant development and provision of new products and services. If the company has moved forward in its production, increased output and product range, then it’s time to change the logo. The new logo should reflect the real goals of the company at the moment.

1. Gloomy appearance of the logo against the background of new media. According to Aleksei Titov, the distinctive sign must be changed if it was created 10 years ago. During this period of time, a lot has changed and there is no longer compliance with reality. If the logo was designed for advertising in a newspaper, then you need to think about updating. For example, pay attention to how your logo looks on social media – Facebook, Tiktok, Instagram.

3. On magazine and newspaper pages, your old logo looked beautiful. However, we need to move forward and use all existing connections with potential customers. Therefore, the choice of a suitable logo is important here. Aleksei Titov advises to visually reduce or enlarge the old logo. See if the picture quality has deteriorated. You can imagine your logo in black and white. If you don’t get positive emotions from such changes, then you definitely need to change the logo.

4. Homemade logo. There are companies that do not use the services of specialists and create their own logo on their own. If your company has achieved success over the years, it is worth changing the logo and entrusting the work to a professional. For example, Apple has achieved great heights largely through its logo design. If your logo doesn’t have an attractive, modern look, feel free to create a new logo.

5. Complex design. Aleksei Titov says that simplicity is important in logo nowadays. Even 10 years ago, special effects, gradients to add beauty to the logo were in trend. All types of decorations, additional elements in logos are outdated today and look defiant. It is important that the client immediately understands the essence of your proposal. Therefore, choose a simple and concise design, use 2-3 colors in one logo. A sign of a successful logo is an inscription or an image on a translucent background.
6. Unattractive logo. If you notice that your competitors have more interesting logos than your company, then come up with a new logo for yourself.

According to Aleksei Titov, a properly selected emblem will become the hallmark of every company and will help it achieve considerable success in its field of activity.

Photo courtesy of @CaraSantana on Instagram

Actress Cara Santana is taking on all the summer lounge set trends in female founded and Canadian based luxury lounge-wear brand Brunette the Label. She recently posted wearing Brunette the Label’s KIND Club Crew Neck ($109) and matching Shorts ($75) in grey while furniture shopping in Los Angeles. The actress was also spotted a few weeks ago in the Best Friend Jogger ($88, https://brunettethelabel.com) in Summer Sky Blue with the matching Best Friend Crew Neck ($99) tied around her waist

WEN® Spring Fresh Floral Texturizing Treatment Spray, $40

Designed to create soft, naturally tousled styles that enhance the look of straight, wavy and curly hair. Our exclusive Four Tea Complex helps add protection and moisture, along with strength building Amino Acids, Peptides, Rose, Jasmine, and Honey extracts. Watch WEN® Texturizing Treatment Spray instantly create texture and volume, all while keeping your hair beautiful, nourished and healthy.

WEN® Spring Fresh Floral Replenishing Treatment Mist, $40

A unique blend of restorative botanicals and extracts to give your hair, face and body an instant pick-me-up.

During this hot and humid time of year, The  Hask Clean Beauty  haircare products have been my lifeline.  It seems that my curly hair has gotten curlier with age and a bit frizzier, especially during the summer months.    Hask Clean Beauty offers an extensive line of body care and hair care for many hair types but the curl care line is exquisite, catering to all Curl Types.

All of Hask Clean Beauty  Packaging are made from post-consumer recycled plastics so they can be recycled. 

FREE OF: sulfates, parabens, phthalates, gluten & aluminum starch.

A few of my favorites are Curl Care Curl Defining Cream, Curl Care Curl Defining Jelly and Curl Care 5-In-1 Leave-In Spray. Curl Defining Cream  Controls Frizz & Hydrates your hair. Curl Defining  Jelly  defines and controls your curls. They both perform very well and both products provide long-lasting, frizz-free curl retention & definition.  Made with coconut oil, argan oil & vitamin E, you will be left with the softest hair imaginable.

Finally, top off your beautiful curls with Curl Care  5-In-1 Leave-In-Spray. This lightweight formula is sure to keep your curls intact.  Simply apply the spray to damp hair as it also acts as a detangler, and style as usual. I usually let my hair air dry for superior results.  The 5-In-1 Leave-In Spray is formulated with a curl activating complex for long lasting frizz free hair, curl retention & definition.

5-In-1 Leave-In-Spray has 5 amazing qualities:

1. Detangles to prevent breakage
2. Up to 24-hour frizz control
3. Seals-in moisture
4. Thermal protection
5. Softens & adds shine 

They are all Free of: silicones, sulfates, parabens, phthalates, gluten, drying alcohol and artificial colors.
Vegan Formula. Cruelty Free.

.

While Merle Norman Cosmetics is renowned for their extensive color collections that both capture the most current makeup trends and meet the everyday needs of their loyal consumers, the brand also continues to put forward advanced skincare collections for all ages. Merle Nethercutt Norman founded her eponymous beauty empire 90 years ago, with two game changing skincare products – Cleansing Cream and Miracol Revitalizing Cream – and the brand continues to raise the bar with smart and effective skincare offerings. Skintelligent, the industry’s first comprehensive skincare system featuring Probiotic Technology, works in harmony with skin’s natural process for optimum balance.Probiotics support skin’s natural process of shedding dead skin, protect against environmental stressors, help detoxify, relax the skin with anti-stress benefits, and provide anti-pollution protection. The addition of Elixir-IR™ and Resveratrol help improve elasticity and texture and provide multi-functional anti-aging benefits.

Summer can wreak havoc on your complexion, especially this year as the world opens up again. Get ahead of it with this super smart system:

SKINTELLIGENT CLEANSER

• Exfoliating gel cleanser revitalizes lackluster skin and improves texture
• Natural seeds gently buff away dead skin cells, helping to boost the performance of the other Skintelligent products containing Probiotic Technology
• Delivers encapsulated Vitamins A, C and E to reveal fresher, younger looking skin
• Free from: alcohol, oil, parabens, sulfates, synthetic colorants and synthetic dyes
• Dermatologist tested
• SRP: $35

SKINTELLIGENT TONER

• A Refreshing formula that protects against environmental stressors with Probiotic Technology
• Extracts of Alpine Willowherb and Ginseng energize, hydrate and help firm skin while reducing the appearance of pores to leave skin looking radiant
• Free from: alcohol, oil, parabens, sulfates, synthetic colorants and synthetic dyes
• Dermatologist tested
• SRP: $26

SKINTELLIGENT MOISTURIZER

• A lightweight facial moisturizer formulated with Probiotic Technology to keep skin hydrated while protecting against environmental stressors
• Innovative Elixir-IR and Resveratrol help improve elasticity and texture while replenishing skin’s moisture barrier leaving it calm and soothed
• Free from: alcohol, oil, parabens, sulfates, synthetic colorants and synthetic dyes
• Dermatologist tested
• SRP: $63

SKINTELLIGENT EYE MOISTURIZER

• The newest addition to the brand’s comprehensive Skintelligent skin care system featuring Probiotic Technology that addresses common eye concerns like dark circles, puffiness, fine lines and wrinkles to reveal fresher, smoother, younger-looking skin
• Formulated with an innovative hydro-gel base that fuses high levels of water and hydration with emollients for immediate and dramatic cooling and a plush feel
• Innovative packaging features a smooth metal tip applicator that provides a dramatically instant cooling effect, and is angled to contour the eye area, making it the ideal shape to massage the skin to promote healthy absorption and circulation
• Free of alcohol, dyes, colorants, fragrance, oil and parabens
• Dermatologist tested
• SRP: $45

Looking to share the brilliance of Merle Norman Cosmetics skincare? The brand now offers a limited-edition Skintelligent Gift Set (SRP: $53) that includes gift sized Skintelligent Cleanser, Skintelligent Toner and Skintelligent Moisturizer to leave skin looking radiant and healthy. Perfect for Summer days on-the-go, it also comes with a ceramic tray that looks great on any vanity.

All Merle Norman Cosmetics products are available online at www.merlenorman.com  and at Merle Norman Cosmetics Studios nationwide.

About Merle Norman Cosmetics

Merle Norman Cosmetics, Inc. is a prestige brand acclaimed for pioneering the “try before you buy” philosophy, as well as creating innovative and high-quality color cosmetics and skincare products that allow consumers to express their best selves.  For 90 years, this iconic American brand has provided consumers the confidence to pursue their dreams, explore their ideas, and create their own version of extraordinary.

Today, Merle Norman Cosmetics remains family-owned with franchise Studios located throughout the United States, Canada, and internationally. Continuously evolving and creating effective, exciting, and technologically advanced products, Merle Norman Cosmetics remains dedicated to setting trends and fulfilling the ongoing needs of diverse customers everywhere.  For more information, visit www.merlenorman.com.

Tag Us:

@MerleNormanInc @K3MediaCollective

#MerleNorman #MerleGirl

#MNC90 #90BeautifulYears #Anniversary

From the beginning, LUXIE has taken a “do no harm to the Earth and its creatures” approach to crafting a complete collection of fan-favorite functional makeup brushes and beauty tools. One of the first to engineer  an entirely vegan, high-performing makeup brush, the company has awed and inspired makeup lovers around the world since 2014 with premium tools engineered to deliver professional results.

Many of us let our brushes go a little longer than we should, it’s time to make the switch, to better performance, LUXIE’s synthetic, hypoallergenic formula is made to deliver professional-grade results, even on the most sensitive skin types. 

• EYES: LUXIE 239 PRECISION SHADE BRUSH – ROSE GOLD Luxie’s 239 Precision Shader Brush is perfect for precisely packing on your favorite powder eyeshadows and pigments. It can also be used to carefully carve out a cut crease with cream eyeshadows or concealer.
• FACE: LUXIE 243 PRECISION BLENDER BRUSH – ROSE GOLD. Use the 243 Precision Blender for precise blending at the crease of your eyelids. Our signature Rose Gold brush line features premium soft, synthetic bristles encased in a rose gold ferrule atop a chic pink handle, making them not only functional, but a beautiful addition to your vanity.
• CHEEKS: LUXIE 514 BLUSH BRUSH – ROSE GOLD. The Luxie signature Rose Gold brush line features premium soft, synthetic bristles encased in a rose gold ferrule atop a chic pink handle, making them not only functional, but a beautiful addition to your vanity. Luxie Rose Gold 514 Blush Face Brush. Use this soft, mid-sized brush to apply powder products to your cheeks for a bright, rosy complexion.
• LIPS: LUXIE 160 LIP BRUSH – ROSE GOLD Luxie’s 160 Rose Gold Lip Brush is small enough for precise lip product application, perfect for lining (or overlining!) and filling in your lips with your favorite lipsticks, lip liners, and glosses. This brush comes with a cap for hygiene and no-mess clean up. The Luxie signature Rose Gold brush line features premium soft, synthetic bristles encased in a rose gold ferrule atop a chic pink handle, making them not only functional, but a beautiful addition to your vanity.

Who said seeing red was bad? Stylistas won’t just have it in their eyes this summer, but on their lips. Rinna Beauty, the hit cosmetic line by Lisa Rinna, debuts on June 30^th its new classic red “Kiki” Lip Kit.

Chic, elegant and fabulous all at once — like its founder, naturally — the new product includes the “Wink Wink” lip liner, “I Love Lois” lipstick and the “Hustle” lip gloss. The Kiki kit is available now on www.rinnabeauty.com.

Rinna Beauty Launches a New Classic Red “Kiki” Lip Kit

New Product Includes “Wink Wink” Lip Liner, “I Love Lois Lipstick” and “Hustle” Lip Gloss

The “Kiki” kit is inspired by Lisa’s alter ego, and the “I Love Lois” lipstick needs no introduction — fans of Lisa’s hit series “The Real Housewives of Beverly Hills” know instantly her mom Lois is its namesake.

“Red has always been a part of my life, literally” says Rinna. “It’s a powerful, assertive, strong and memorable color, much like my mother Lois. Rinna Beauty was built on that aspiration — confidence, independence, strength, love — and our new “Kiki” Lip Kit reflects that ideal. And you can’t have a red lipstick without thinking of Lois.”

Since its September announcement, Rinna Beauty has generated tremendous interest and a waiting list many thousands deep. “It’s finally here,” lauded the Daily Mail, proclaiming Rinna Beauty’s lipsticks “fit for her iconic pout.” Allure, beauty’s top magazine, said “Rinna knows her stuff when it comes to lips.” And WWD stated the obvious when it wrote “Her pout has been topic of conversation for years.” Its first product, the ICON Lip Kit, features lipstick and gloss in three of Lisa’s signature nude shades, as well as a liner.

In the realm of Hollywood, few can boast such an enduring and prolific career as Lisa. With her exotic looks, prodigious talent, infectious energy, and savvy business acumen, she has become one of the most recognizable faces in entertainment, having starred on shows like “Days of Our Lives,” Melrose Place,” “Dancing with the Stars” and most recently the Bravo series “The Real Housewives of Beverly Hills.”  Lisa is also a frequent guest host on “LIVE with Kelly & Ryan,” and has filled in for Anderson Cooper on his eponymous talks show “Anderson.” She also starred on Broadway as Roxie Hart in the 2007 revival of the classic “Chicago” at the Ambassador Theater, after performing in the show’s national tour.

Her chic, sexy style caught the attention of QVC, which worked with the actress in launching Lisa Rinna Collection,” inspired by her breezy, West Coast aesthetic. The line was an off shoot of the Belle Gray boutique, a clothing store (named after her daughters Delilah Belle and Amelia Gray) ran for 10 years.

An accomplished New York Times best-selling author, Lisa also has released three books, including The Big Fun Sexy Sex Book, Starlit and Rinnavation, which reveals her best kept secrets for staying fit, managing weight, looking beautiful, feeling sexy and living the best life possible. As a fitness fanatic, Lisa also released a series of exercise DVDs for Warner Home Video called “Lisa Rinna: Dance Body Beautiful,” all of which offer unique high energy cardio workouts created by Lisa and “Dancing with the Stars” choreographer, Louis van Amstel.