Archives for April 2021

We would like to share an inspiring story about Samuel Bistrian, founder and CEO of America’s favorite rain boot brand, ROMA Boots. This month, ROMA Boots celebrates their 11th anniversary marking its most successful year to date in terms of sales, customer service, and most importantly, to “Give Poverty the Boot”.

Samuel Bistrian has stayed true to his passion and the commitment he made 11 years ago, leading a company with a philanthropic mission at the forefront. The company’s business model merges for-profit fashion with a strong 1-for-1 philanthropic give-back mission. The brand gives back to charities daily through its “Product With Purpose” initiative and the ROMA Foundation. Bistrian identifies as a philanthropist first, and a businessman second.

The ROMA Foundation brings children and families hope, love, and lasting change by donating a brand new pair of vegan rain boots, investing in their education, and creating jobs in their communities. Also partnering with Convoy of Hope, the brand donated 40,000 boots in 2020 alone.

What began as a local idea in Dallas to help kids in Romania has turned into a global movement impacting hundreds of thousands of children across 30 countries. The mission for 2021 and beyond is to increase the momentum and keep helping people, especially children.

ROMA Boots is preparing to launch new colors for its best-selling Chelsea Boot line, with plans to ramp up even more philanthropic initiatives as well to celebrate their monumental success.

Since lockdown is lifting and the seasons are changing people are slowly becoming less enamored by their sweatpants. It is time to adorn yourself in exciting new fashion styles. Spring is a time for exciting colors and clothes that are more joyful than your average hoody and sweats. If this change feels a bit too sudden there are some simple, easy, and yet fashionable ways to ease yourself into your new wardrobe. These looks will be ideal for trips to the park and drinks in your friend’s garden. So, whilst you are easing into socializing you can also ease into your spring wardrobe using the following tips.

Pastel Colors

The pastel is one of today’s most sought-after fashion trends. An array of powdery colors are gracing your spring garments this season. Colors that when styled together resemble soft cotton candy and a summer’s day. Mixing and matching these pastel hues together make an outfit pop, and is a great way to ease yourself into spring. The soft colors are exactly what everyone needs right now, especially after this intense year. 

Whatever your style is, there is a way to incorporate pastel colors into it. They are calming in nature and evoke a sense of nostalgia, and you needn’t look further than your local high street as pastels are everywhere. Urban Outfitters, for example, has a huge array of these sweet and charming colors. If you are looking for a deal, check out Urban Outfitters discount codes to help cut the costs of your purchase. 

Tie-Dye Tops

Another trend that should grace your wardrobe this spring is tie-dye. This had its heyday during the pandemic and 2020 when the world took to tie-dye tracksuits. However, with lockdown ending, tie-dye is still a fan favorite and will likely be revamped for season 2.  It is a print that everyone loves and can be so versatile in that every piece of clothing you own can be dyed. It evokes nostalgia, love, and the joy of the 60s. It is calming and a lot of fun at the same time, making it an all-around great trend. 

There is one issue with tie-dye, however, and that is you can look like you are permanently living at a festival. So, for those who want a subtle reawakening this spring, why not add tie-dye tops to your new post-lockdown looks? These can be worn with anything; think smart suit and tie-dye t-shirt to make it casual. 

The Blazer

This is the perfect piece to add to your spring wardrobe. It is simple, elegant, and simply a great item to have. If you are trying to smarten up but do not want to go the whole way, grab a blazer. The blazer creates a long-line silhouette and can be paired with pretty much any outfit, from your current sweats to your summer shorts.  A blazer is a great spring essential that will help you step back into the fashion world looking simple yet refined. Take some time to research the right style for you. 

Innovation is something that every business owner should strive for, as this is how you take the business forward, find new levels of success, improve your brand reputation, and much more. While there are many perks to innovation, and it is important to prevent falling behind, it is also something that does not come easily; otherwise, everyone would be doing it. Innovation and creativity in a business setting can be challenging, especially when you have an established way of working and have not changed much in recent times. Fortunately, there are a few tips that should encourage innovation and creativity and help your business to move forward.

Learn From Mistakes

First, you should spend some time thinking back through your company’s history and reflecting on the decisions that have been made. In particular, you should focus on any mistakes or decisions that did not deliver the expected result and try to learn what you can from these. Mistakes are inevitable in the business world, particularly when looking to innovate, but you should always frame these as learning opportunities and try to find ways to improve moving forward.

Customer Surveys

It is always a good idea to go to your customers when looking for ways to innovate and improve – the customer is always right, as they say. Surveys are one of the best ways to do this and could allow you to discover ways to improve your business that could have been otherwise hard to spot; plus, this is also a smart way to create stronger relationships with your existing customers.

Diversity Recruitment

Staff can often have the best ideas when it comes to innovation, especially if you have prioritized diversity recruitment and have a diverse workforce with different backgrounds, experiences, and ideas. You should use inclusive diversity platforms that can leverage data and automation to help you to create a more inclusive and diverse workforce, which can bring a multitude of benefits, with one being the chance for greater innovation within the company.

Asking Staff

Following on from this, you should be encouraging employees to come forward with their ideas, no matter how big or small. Employees are the ones carrying out the key tasks each day, so often, they have ideas for ways to improve or are simply more aware of issues than those in management. Creating a supportive environment where staff can feel confident in coming forward will always lead to innovation as well as help employees to feel important and valued.

Research

While innovation and creativity sometimes strike from nowhere, they often need to be found, which means that you need to make time for research and brainstorming. This is tricky when running a business, so you might want to delegate some of your work or task someone else with researching new ideas and finding ways to innovate. It is also important to focus on the right areas, which means prioritizing areas of the business that need improving.

Hopefully, this post will spark inspiration and help you to bring innovation into your business and enjoy the benefits that this can bring.