We would like to share an inspiring story about Samuel Bistrian, founder and CEO of America’s favorite rain boot brand, ROMA Boots. This month, ROMA Boots celebrates their 11th anniversary marking its most successful year to date in terms of sales, customer service, and most importantly, to “Give Poverty the Boot”.
Samuel Bistrian has stayed true to his passion and the commitment he made 11 years ago, leading a company with a philanthropic mission at the forefront. The company’s business model merges for-profit fashion with a strong 1-for-1 philanthropic give-back mission. The brand gives back to charities daily through its “Product With Purpose” initiative and the ROMA Foundation. Bistrian identifies as a philanthropist first, and a businessman second.
The ROMA Foundation brings children and families hope, love, and lasting change by donating a brand new pair of vegan rain boots, investing in their education, and creating jobs in their communities. Also partnering with Convoy of Hope, the brand donated 40,000 boots in 2020 alone.
What began as a local idea in Dallas to help kids in Romania has turned into a global movement impacting hundreds of thousands of children across 30 countries. The mission for 2021 and beyond is to increase the momentum and keep helping people, especially children.
ROMA Boots is preparing to launch new colors for its best-selling Chelsea Boot line, with plans to ramp up even more philanthropic initiatives as well to celebrate their monumental success.
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