It’s not new news that the beauty industry is inundated in plastic waste. In fact, this sector contributes to over 80B units of plastic waste annually. This Earth Day, we are here to celebrate a company making a positive impact in this space. Introducing Verity! This California start-up is here to disrupt the packaging market by creating truly sustainable packaging solutions for the beauty and personal care industry. Mama Earth’s birthday wish come true!
While only 9% of plastics get recycled, metals get recycled 90% of the time. This is because it is an extremely valuable material that does not degrade in material integrity or value after each use cycle. With that in mind, Verity created a whole line of beauty and cosmetic packaging out of durable, highly recyclable metals. Through their sustainable packaging options, they are on a mission to eliminate the reliance on plastic packaging within the industry.
Whether it’s one of their catalog packaging vessels or something custom, Verity works hard to make their packaging solutions accessible and approachable to all. Verity aims to eliminate single-use plastics by making reusable containers that are designed to be recycled at their end of life. Keri Leslie, CEO of Verity says, “our goal is to be a partner to our brands by staying on top of the ever-evolving advancements in sustainable packaging, and openly sharing as we learn. At Verity, we want our customers to feel confident knowing that they are offering the most advanced, high performing, truly sustainable packaging available”.
This Earth Day, we celebrate Verity’s commitment to change and being a leader in the sustainable packaging movement. Through their innovative packaging designs, brands no longer have to compromise aesthetics or usability to offer a truly sustainable product. Bye, bye plastic! Hello Verity.
Verity offers truly sustainable, metal packaging solutions as an alternative to plastic packaging within the beauty and personal care industry. Their primary packaging solutions are intentionally designed to pave the way to a more circular future.
Verity is on a mission to raise the standards in both packaging options and services to their clients. Working with businesses both big and small, Verity is committed to revolutionizing the packaging industry.
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