Korean influences are taking the beauty and fashion market by storm. As K-fashion and beauty becomes more accessible to American consumers and Seoul streetwear makes its way to the runway, I want to introduce you to twin sisters who are curating a stylish, unique mix of Korean and American fashion earrings with their e-commerce site, Twice Shy.
Their earring enterprise has taken social media by storm to form a cult following of the “Twice Shy Babes.” These trend-setting Instagrammers proudly share their love for the brand in posts and Instastories, while hashtagging #twiceshybabe with their favorite earrings.
Twice Shy features unique styles inspired by nature, the sea and what’s trending in pop culture. Earring sets also come at an affordable price point, under $20.
About Twice Shy: Twice Shy starts with the story of twin sisters Natalie and Rachel, living at opposite ends of the world. After college, as Natalie remained in the U.S., Rachel moved to South Korea for a teaching job. Despite their miles apart, the world wouldn’t come between their love of fashion and drive to start their own brand. The two founded Twice Shy in April of 2019 hand-picking all earrings sold, unlike larger online retailers. Together they’ve created a unique international brand that is a direct reflection of their own personal styles and continue to inspire Twice Shy Babes around the world with uniquely curated and affordable earrings.
Here are a few of our favorite designs:
Elisa in Love Heart Hoops
Cleo X Studs
Odette Three-Way Drop Earrings
Earrings are available for purchase on the Twice Shy website. Look for Twice Shy on Facebook and on Instagram.
For more information visit https://twiceshyshop.com/
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