Madison & White invites you to discover the wonders sleep can have not only for your beauty but your youth as well, with one of their vegan, cruelty-free and sustainably made pillowcases.
Beauty Starts in Bed with Two Different Kits:
Bedtime Beauty Kit – Lock in the natural hydration of your hair and reduce bedhead and tangles with this technical fabric called Madix. Pillowcases made from these hydrophobic fibers, also create less need to wash hair daily extending hairstyles and blowouts. Each kit comes with two pillowcases so you can switch them out when needed. Ditch those itchy cotton cases for not only healthier hair but better skin by minimizing sleep wrinkles with Madix’s ultra soft surface.
Clean Skin Kit – Troubled skin requires a clean surface to sleep on. This kit includes four Tencel pillowcases with the days of the week embroidered on each side so that you always sleep on the clean side of the pillowcase. Sleep clean every night, with a fabric that is bacterial-resistant, naturally hypoallergenic, and gentle on skin as soon as your head hits the pillow. This kit is a Kourtney Kardashian favorite and the first edition has already sold out!
Seaside Scrunchies – Treat your hair right when it needs to be pulled back. Made from the same material as the Bedtime Beauty kits, these modern scrunchies help to reduce hair damage, pull hair gently away from the face and can turn a bad hair day into a pampered experience fit for a resort or spa.
Meet model Bianca Wiles in Laguna Beach as Madison and White shoots their newest campaign for beauty sleep.
About Madison & White: Founded by Kamela Hurley on the kitchen table at the start of 2015, after a DIY hair disaster created a tireless search for learning how to improving the health of hair and skin, she discovered that the sleep experience was a big compentent to looking good. With her background in interior design, she began to research textiles and created sample pillowcases herself. The benefits of her homemade cases were too amazing not to share. Just by word-of-mouth, in a week, she had over $500 worth of pillowcases on order from Los Angeles to Toronto. Secretly, Hurley opened a store on Etsy and within the next week, she got a call from The Marilyn Denis Show on CTV, a nationwide morning talk show in Canada on par with The View in The States that featured her pillowcases on the show. Literally, overnight, her business was born.
Fun fact: The company name comes partly from her favorite movie Splash with Tom Hanks and Darryl Hannah and the color white is inspired by her walks along the Southern California beaches collecting white seashells, ocean-smoothed glass and white sea foam.
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