Kylie Jenner, no one does a reveal quite like her! She took us all by surprise once again by dying her real hair a silvery platinum shade last week. To care for the aftermath, Jenner teamed up with Nexxus to treat her hair with the proteins that damaged hair loses by using the Nexxus Keraphix range. If you didn’t peep her Instagram story yesterday, check out the pic of Kylie below using Keraphix on her newly dyed hair and what she said to fans – “As you guys know, I bleached my hair completely and went platinum which is really, really damaging. But I have been using the Nexxus Keraphix treatment every week and this has really helped me. If any of you are thinking of bleaching your hair, my hair feels really, really good.”
Hair is made up of more than 90% protein. When it is exposed to external aggressors like color, the proteins can get depleted, causing the hair to become vulnerable. Nexxus Keraphix range – infused with Keratin Protein and Black Rice – was designed by our scientists to heal visible signs of severe hair damage from within.
A single dose of the $15 Keraphix protein treatment that Kylie is using contains a protein amount equivalent to that lost from extremely damaged hair over a year – it is the brand’s most potent protein blend to-date.
That’s why it is the perfect, affordable solution when taking the leap to platinum. And why others before her, like big sis Kim Kardashian West and Leighton Meester, have put their stands in the hands of Nexxus protein treatments.
The Keraphix protein treatment is available at Ulta, Amazon and Target along with the rest of the range (shampoo, conditioner and mask). If you’d like to try the Nexxus Keraphix, either at home or in the salon, please don’t hesitate to request a sample or appointment.
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