Dove is turning 60!!!!
This month, Dove will celebrate the 60th anniversary of its iconic Dove Beauty Bar. Dove is a bit older than I am but I remember using Dove as a child and continue to do so today. When my mom worked for a dermatologist, Dove was the recommended choice for moisturizing your skin. My family still uses Dove, especially in the dry winter months. Many things have changed over the past 60 years but Dove has stayed the same and we would not want it any other way. Thank you Dove!
To commemorate this milestone, the brand is kicking off a new campaign that celebrates women redefining beauty over the past 60 years and the beauty essential that’s been there through it all unchanged – the Dove Beauty Bar. It’s the Dove brand’s honor to have been by women’s side since 1957, caring for them every step of the way, and we are encouraging women to share how they will continue to #RaisetheBeautyBar
This short digital video shows a retrospective of the iconic beauty moments over the past 60 years championing the strides women have made in beauty. And, Dove will even release a limited-edition bar with the word “care” engraved on it.
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