CRANSTON, RI (October 2016)—In honor of Breast Cancer Awareness Month, Chamilia (www.chamilia.com), a Swarovski Group company, announced that it will donate a portion of each purchase from its “Give Back Breast Cancer” gift set to the American Cancer Society in support of its efforts in making strides against breast cancer. The set combines the brand’s white braided leather cord with easy-to-use clam-shell closure and its new “Fearless” charm with Fuchsia Swarovski Crystals as a special release for the occasion.
“Chamilia is expanding its give-back program enormously this year, but we never let up on our support of breast cancer,” said Chamilia Vice President, Global Merchandising and Marketing Catherine Ottaviano. “This disease impacts so many women, whether they confront this cancer in their own lives or support friends and family members who are fighting this disease. We work diligently to create pieces that support their journey in some way.”
There are more than 400 exclusive charms available from the Chamilia brand. The line is made from sterling silver or 14 karat gold and features genuine Swarovski Crystals, Swarovski Zirconia, or Murano glass. The brand follows strict Swarovski guidelines for quality and aesthetic standards.
THE GIVE BACK BREAST CANCER GIFT SET—Includes a braided white leather bracelet with easy-to-use branded sterling silver clam-shell closure and the Chamilia “Fearless” charm; retail price: $75. The set will be available July 18, 2016, at many of the brand’s more than 2,000 retail partners worldwide and on the Chamilia website, www.chamilia.com.
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