The beauty industry’s leading hair removal destination, Spruce & Bond, and blowout salon, DreamDry, have joined forces to create Hudson BLVD Group (HBG) – the first ever multi-brand company to own and operate various luxury beauty services. HBG’s first purchase is PUCKER – New York’s go-to Makeup Studio – adding a new beauty offering to their portfolio.
Hudson BLVD Group is pioneering a new way to deliver the best in class beauty services and products that consumers are looking for. HBG will curate the best in beauty services by delivering luxury experiences, treatments and products in an accessible and convenient way.
Hudson BLVD Group will be led by Chief Executive Officer Justin Joffe and Chief Brand Officer Robin Moraetes. Renowned designer, stylist and editor Rachel Zoe will act as Creative Director of the group.
About DreamDry
DreamDry is the premier blowout and styling salon founded by world-renowned designer/stylist/editor Rachel Zoe and former 17-year Creative Artists Agency senior executive Robin Moraetes. DreamDry incorporates curated retail experiences with unprecedented personalized services to provide effortless beauty, efficiency and affordable luxury to all clients. www.dreamdry.com
About Pucker
Pucker is a first class beauty and makeup destination founded by Hiyam McKelvey. Pucker provides professional and personalized makeup services in a chic and inviting retail environment. The Pucker flagship studio is located in the heart of Soho, New York City. www.puckermakeup.com
About Spruce & Bond
Spruce & Bond is the premium hair removal destination with a long history of innovation and prestige service. Spruce & Bond offers customized wax, laser, and brow treatments in addition to specialized products in a modernized retail environment. www.sprucebond.com
About Hudson BLVD
Hudson BLVD Group (HBG) owns and operates a portfolio of specialty retail service brands. HBG develops and acquires high-end beauty service businesses and provides management expertise and operational discipline to grow the brands. www.hudsonblvdgroup.com
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